Optimal Product Process Book
Posted on | January 16, 2012 | No Comments
Optimal Product Process book now available!
We are VERY excited to announce the availability of our newest book in the 280 Group Press series:
Optimal Product Process
A Modern and Flexible Standard for Highly-Effective Product Management and Product Marketing.
Product Management New Year’s Resolution: Just Say No (Gracefully)!
Posted on | January 9, 2012 | No Comments
As product managers we are constantly bombarded with requests:
- Put this new feature in the product!
- Drop everything - I need you to travel to a customer and do a product demo!
- Quick, give me a competitive selling sheet by tomorrow! Read more
Lean Product Management Book
Posted on | October 27, 2011 | 2 Comments
Looking for some new ideas on product management? Want to know the four key product-market fit challenges?
Check out 280 Group’s latest book, Lean Product Management.
Download the advanced reader copy now!
Henry Ford and the Faster Horse
Posted on | September 21, 2011 | No Comments
Guest post by Jeni Sall, CEO of Genesis Research Associates
You’ve probably heard it a hundred times, even though there’s no evidence that Henry Ford ever said it: “If I'd asked customers what they wanted, they would’ve said ‘a faster horse.’”
Regardless of whether he said it or not, though, the statement does capture a widespread belief: “I know better. I’m the expert.
Read moreTags: best practices > product innovation > Product Management > product research
Why has Apple been so successful in the marketplace, when most products fail?
Posted on | September 2, 2011 | No Comments
We know from multiple studies that over 70% of products fail in the marketplace. Given that, then why has Apple has had such a significant streak of hit products over the past decade or more?
Is it all Steve Jobs? Are there other factors, other causes? A strong set of best practices?
Do you believe the often-repeated statements that Apple does no market research?
As a product manager or product marketing manager, what do you think?
Tags: Apple > best practices > Product Management > Product Marketing
Measuring Fit for Lean Product Management
Posted on | August 24, 2011 | No Comments
In my last post, I defined Lean Product Management as Achieving ever better product-market fit in ever less time with ever fewer resources and expressed that in the formula that can help guide our decision making:
In this post, I wanted to dive into the numerator and what goes into evaluating something as subjective as product-market fit
Read moreTags: fit > lean product management > Product Management > product-market fit
Defining Lean Product Management
Posted on | August 11, 2011 | No Comments
I wrote a blog post back in January of 2010 entitled "It’s Time PM Became Lean". It was a call to action for the PM Community to focus its attention on developing new practices that would allow product managers to become 100% more effective. I followed that with a number of posts around Lean issues and also spoke about Lean Product Management to a packed room at Silicon Valley P-Camp later in 2010. I’d like now to begin a new series specifically on Lean Product Management and what a Lean Product Management Framework might look like.
Read morePrioritization Webinar
Posted on | June 9, 2011 | No Comments
Free Webinar: “Real World Product Prioritization Strategies” June 15, 10am PST http://bit.ly/kCfIYo
Optimizing Product Management Webinar
Posted on | April 20, 2011 | No Comments
Optimizing product management webinar available for viewing on demand http://bit.ly/gGdsEN
Webinar: Optimize Product Management for Strategic Impact
Posted on | April 18, 2011 | No Comments
Two weeks ago we announced a new service from the 280 Group called Optimal Product Management™: Take your company’s Product Management to the next level.
As a follow-on to our new service this Wednesday April 20 at 10am PST we invite you to join us for a webinar entitled Optimize Product Management for Strategic Impact. There is Read more
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