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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
Top Ten Ways to Fail as a Product Manager

Top Ten Ways to Fail as a Product Manager

Written by Brian Lawley, CEO and Founder of the 280 Group. 10. Talk More Than You Listen If you are a Product Manager and you haven’t learned to be quiet and listen to what is really being said by customers, engineers, salespeople and executives then you are destined to fail. Learn about active listening and practice it constantly. Or take a class like How to be a Phenomenal Product Manager to learn how to communicate, negotiate and influence more effectively.…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #24: Salespeople Don’t Just Want to Make Lots of Money

Product Management Rule #24 from the best-selling book, 42 Rules of Product Management, was written by Dave Dersh, Former VP of Consulting and Training, 280 Group Helping salespeople win is a primary role of the product marketing team! Marketing often refers to salespeople as being “coin operated.” While it’s true that a large portion of a salesperson’s income is tied directly to what they sell, money is not the only thing that motivates them. First and foremost, salespeople want to win! Salespeople…[continue reading]

Create Compelling Product Roadmaps - Different Types of Roadmaps

How to Create Compelling Product Roadmaps | Tips and Best Practices for Success

How to Create Compelling Product Roadmaps was written by Brian Lawley, CEO and Founder of the 280 Group and is included in the Product Roadmap Toolkit™. Product roadmaps can mean the difference between success and failure when delivering and marketing products. Product roadmaps can be one of the most effective tools in a Product Management professional’s arsenal. Done correctly they can help win and keep large customers and partners, and can guide the engineering and strategic planning efforts of a company. Unfortunately…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #23: Successful Channel Plans Start with Strategy

Product Marketing Rule #23 from the best-selling book, 42 Rules of Product Marketing, was written by Mara Krieps, Founder and Principal, Pivotal Product Management Success in channel planning requires near-perfect alignment with company strategy Successful channel planning consists of managing distribution channel partners and developing channel marketing programs. In working with both large and small product organizations, I’ve found that novice Product Marketing Managers (PMMs) tend to view the scope of channel management as a series of promotional programs to be planned and…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #23: Make Sure You Have Clear Priorities

Product Management Rule #23 from the best-selling book, 42 Rules of Product Management, was written by Dan Olsen, Co-Founder and CEO, YourVersion The best product teams are crystal clear about their priorities at every point in time and are adept at quickly changing their priorities when they need to. Make Sure You Have Clear Priorities We’ve all seen PRDs that list ten (or more) “high priority” product features. What are feature lists like this really saying? They’re really saying, “We weren’t sure…[continue reading]