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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
Webinar Special Report How To Massively Optimize Product Management At Your Company

Webinar Recording Available On-Demand

You can now watch “Special Report: How to Massively Optimize Product Management at Your Company” on demand, at any time! A Multi-million Dollar Study About The Five Strategies You Must Use Now To Avoid Product And Career Failures The result of hundreds of hours of research compiled from over 25 research studies, this special report contains extensive data and analysis that will tell you what to do in order to dramatically improve the effectiveness of the Product Management function at…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #21: Help Your Sales Team Communicate Your Message

Product Marketing Rule #21 from the best-selling book, 42 Rules of Product Marketing, was written by Tom Evans, Principal Consultant, Lûcrum Marketing Product Marketing Managers must own the message and make sure all market facing employees understand the message and know how to communicate it. In my 25+ years of business experience in both sales and product marketing roles, I have experienced too many instances in which the sales team was provided some marketing collateral and a product presentation. Then people wished them…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #22: Write It Down

Product Management Rule #22 from the best-selling book, 42 Rules of Product Management, was written by Sarah Rosenbaum Gaeta; Senior Director of Content Product Management & Sales Enablement, Plastic Logic To be the product leader—which a good product manager is—you need a record Nothing is worse than a product manager who keeps everything in their head and shares nothing materially with others. Your job is to document, document, document, and then go back and clarify, clarify, clarify. Your PRDs (product…[continue reading]

[Webinar] Special Report: How to Massively Optimize Product Management at Your Company

A Multi-million Dollar Study About The Five Strategies You Must Use Now To Avoid Product And Career Failures The result of hundreds of hours of research compiled from over 25 research studies, this special report contains extensive data and analysis that will tell you what to do in order to dramatically improve the effectiveness of the Product Management function at your company. It will show you how to take your process, tools and team to the next level and set…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #20: Generate Demand, Not Leads

Product Marketing Rule #20 from the best-selling book, 42 Rules of Product Marketing, was written by Christine Heckart, Chief Marketing Officer, NetApp Before you agree to be measured by leads or pipeline contribution, do the math! Marketing and sales often use “lead generation” and “demand generation” interchangeably. These terms overlap, but point to very different mindsets and results. Leads identify buyers at the right point of the purchase cycle so you can step in and make the sale while demand takes a…[continue reading]