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Archive | Product Management

General posts about Product Management

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #20: Clarify Product Positioning

Product Management Rule #20 from the best-selling book, 42 Rules of Product Management, was written by Fritz Mueller, Senior Director of Product Management, i365 The positioning statement provides the first decision filter because it defines what you are, and any idea either needs to reinforce that identity or move you down a path defined by your vision. An essential starting point for solving many product management problems is a clear positioning statement In every company there is a constant dialogue of ideas…[continue reading]

Product Management Coaching ROI

Why You Need a Product Management Coach

Who needs a coach? My opinion is that everyone does I personally have two, one for business and one for personal areas in my life. But don’t take my word for it. Look at the studies and the facts. Take Tiger Woods, for example. Tiger is arguably the world’s best golfer. Yet he has a coach. Why would someone who is the world’s best have a coach, yet the rest of us not have coaches for critical parts of our…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #18: Carve Out “Think” Time

Product Management Rule #18 from the best-selling book, 42 Rules of Product Management, was written by Adrienne Tan, Brainmates Product managers—carve out some “think” time in your busy day to be more productive and to deliver better results. Product managers are often overwhelmed by day-to-day operational and tactical responsibilities. Urgent tasks such as reporting, solving urgent customer queries, responding to the sales groups,and reviewing marketing collateral are constantly on the product manager’s agenda. Product managers repeatedly say that they have…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #17: You Do Not Own Your Product

Product Management Rule #17 from the best-selling book, 42 Rules of Product Management, was written by Linda Merrick , Pivotal PM The difference between leading your product team and owning every aspect of every detail in your product is your level of sanity. As product managers, we’re encouraged to act as CEOs for our products. What does that really mean? Many of us believe that it means we should be making all the decisions about our products. After all, how…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #16: Get Out of the Office

Product Management Rule #16 from the best-selling book, 42 Rules of Product Management, was written by Paula Gray, Applied Cultural Anthropologist, AIPMM Markets do not buy products, people do; businesses do not buy products, people (several, or a group, but always people) do. It is our natural tendency to overestimate the importance that our product holds within the lives of our customers. Spend some time to see firsthand where your product fits into the holistic picture of a customer’s life. The Whole Picture A…[continue reading]