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42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #20: Clarify Product Positioning

Product Management Rule #20 from the best-selling book, 42 Rules of Product Management, was written by Fritz Mueller, Senior Director of Product Management, i365 The positioning statement provides the first decision filter because it defines what you are, and any idea either needs to reinforce that identity or move you down a path defined by your vision. An essential starting point for solving many product management problems is a clear positioning statement In every company there is a constant dialogue of ideas…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #18: Use Online Metrics for Product Marketing Success

Product Marketing Rule #18 from the best-selling book, 42 Rules of Product Marketing, was written by Dan Olsen, Product Management Consultant, Olsen Solutions LLC Using these online metrics will help you measure your product marketing efforts and make them more successful. Products are increasingly delivered and marketed online. Tracking a product’s online metrics has grown in importance and has become a critical competency that separates leading companies from their competitors. This rule shows how to combine online metrics with a high-level product marketing…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #18: Carve Out “Think” Time

Product Management Rule #18 from the best-selling book, 42 Rules of Product Management, was written by Adrienne Tan, Brainmates Product managers—carve out some “think” time in your busy day to be more productive and to deliver better results. Product managers are often overwhelmed by day-to-day operational and tactical responsibilities. Urgent tasks such as reporting, solving urgent customer queries, responding to the sales groups,and reviewing marketing collateral are constantly on the product manager’s agenda. Product managers repeatedly say that they have…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #17: Wield Influence, Even When You Have Little Power

Product Marketing Rule #17 from the best-selling book, 42 Rules of Product Marketing, was written by Reena Kapoor, Founder & President, Conifer Consulting Bring the customer’s voice to the product strategy table and you will never have to worry about power in the organization again. One of the challenges product marketers face is that you are sometimes asked to market a product which you had no say in defining, or worse, you may not see exceptional customer value in. The…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #17: You Do Not Own Your Product

Product Management Rule #17 from the best-selling book, 42 Rules of Product Management, was written by Linda Merrick , Pivotal PM The difference between leading your product team and owning every aspect of every detail in your product is your level of sanity. As product managers, we’re encouraged to act as CEOs for our products. What does that really mean? Many of us believe that it means we should be making all the decisions about our products. After all, how…[continue reading]