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Tag Archives | Innovation

Innovation – identifying the right problem to solve

Developing the creative ideas that lead to innovative products is a discipline unto itself and that using these techniques can lead to products that will have lasting competitive advantage in the marketplace. In addition to the well practiced technique of going out and speaking to your customers, I wanted to share six other research techniques that can lead to insights that will let you develop product that create significantly more value for the customer than the current alternative (which is how I define innovation.)