Product Management Templates & Product Marketing Tools, Resources And Samples

Price: $99

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If you are a Product Management or a Product Marketing professional you know how time consuming and challenging it is to write high-quality documents that effectively guide your team and company's product and marketing efforts. Keeping up on best practices, making sure that all of the critical elements are included and creating a consistent and professional format across all of your documents all take a lot of time that could be better spent writing the documents themselves.

The Product Manager's Toolkit solves these problems by providing you with professional, comprehensive, fully-customizable Product Management Templates and Product Marketing Resources, Samples & Tools that leverage the Best Practices being used in Product Management and Product Marketing today.

Designed for Product Managers and Product Marketing Managers, the toolkit contains over 35 best practices templates, samples, examples, resources and tools (>4MB of content) for the most common documents that Product Management and Product Marketing professionals need to deliver.

If you are responsible for MRDs (Market Requirements Documents), Marketing Plans, Positioning Papers, Business Cases, Pricing Analyses, PRD (Product Requirements Documents), Product Roadmaps or other Product Management or Product Marketing deliverables the Product Manager's Toolkit will save you a great deal of time and energy, help you to deliver higher-quality documents and increase your professionalism, effectiveness and ability to influence your organization.

Deliver documents with impact that are more effective and persuasive

• Product Management templates incorporate best practices based on years of practical hand-on experience and research
  
  
• Professional, consistent design and formatting standardized across all documents ensures that your marketing plans, MRDs, PRDs, positioning documents, product roadmaps and other deliverables have the same design and structure.
  
  
• Each template includes critical process elements to make them more effective, such as revision number, revision date and required approvals to give you an example and sample to follow.
  

Save time and write better documents faster

• Easy to use click-and-type Product Management templates in MS Word format
  
  
• Focus on content, not formatting
  
  
• Fully customizable - add your own company logo, header and footer information, etc.
  

Comprehensive toolkit includes everything you need to get started

• Over 30 Product Management and Product Marketing templates (>4MB) covering every stage of the product life cycle.
  
  
• Includes a 30 minute consultation with the Product Management and Product Marketing experts at the 280 Group. Use the consultation to help provide you with direction and insight before getting started writing or to review a draft or final version of your documents and provide comments.
  
  
• Sample and example documents included (MRDs: Market Requirements Documents, reviewer's guides, business cases, competitive analysis, sales tools, business plans and others.)
  
  
• White papers to educate you on additional Product Management and Product Marketing topics (Product Process, The Role of Product Management versus Product Marketing, How to Hire Product Management/Product Marketing Contractors to expand your team quickly).
  
  
• Comes with free unlimited updates and upgrades, so as new templates are developed you'll always have access to the most current versions.

The Product Manager's Toolkit (PMTK™) is accompanied by the PMTK Action Model™, a product lifecycle and reference framework which governs the sequence of using PMTK templates. Both were developed by Gabriel Steinhardt, a principal with Blackblot (www.blackblot.com). Blackblot has licensed the PMTK to the 280 Group, and has been specially customized for 280 Group customers, and includes additional content, samples and expertise that leverages the 280 Group's more than 200 years of combined Product Management and Product Marketing experience.


Testimonials

The Product Manager's Toolkit includes the following templates (and more):

Product Management & Product Planning Templates

• Customer Visit Plan
  How to plan a customer visit to better understanding what the market requirements are.
  (Click to view PDF sample)
  
  
• Features Matrix
  Template to help plan feature requests and product roadmap plans.
  (Click to view PDF sample)
  
  
• Gap Analysis
  A procedure for assessing how well product management tasks are being performed.
  (Click to view PDF sample)
  
  
• MRD Template (Market Requirements Document)
  A template for describing the product, the target customer and the specific requirements that the market has.
  (Click to view PDF sample)
  
  
• PRD Template (Product Requirements Document)
  A high level description of the functional solution, intended use and the set of features it provides; that addresses the market problem and satisfies needs.
  (Click to view PDF sample)
  
  
• MRD & PRD Template (Marketing & Product Requirements Combined)
  Describing both the product and the market needs in the same document.
  (Click to view PDF sample)
  
  
• Pricing Template
  To assist you in building a compelling and effective pricing model.
  (Click to view PDF sample)
  
  
• Product Roadmap Template
  A template to help create a plan or vision that describes a product’s evolution.
  (Click to view PDF sample) Also see the Product Roadmap Toolkit for additional templates!
  
  
• Use Case Template
  How various customers will put the product to use and under which scenarios.
  (Click to view PDF sample)
  
  
• Win Loss Analysis Questionnaire
  For gathering information about why your company won (or lost) a deal..
  (Click to view PDF sample)
  
  
• Win Loss Analysis Report
  For summarizing the results of win loss analysis.
  (Click to view PDF sample)

Product Marketing Templates & Market Management

• Business Case Template
  An examination of the potential business opportunity on a product level.
  (Click to view PDF sample)
  
  
• Business Case Presentation
  Concise overview of a business case presentation for executive stakeholders.
  (Click to view PDF sample)
  
  
• Competitive Analysis Template
  Analysis of competing companies and products.
  (Click to view PDF sample)
  
  
• Corporate Mission
  The general business direction and purpose of the corporation.
  (Click to view PDF sample)
  
  
• Lead Generation
  A process to discover and qualify prospective customers.
  (Click to view PDF sample)
  
  
• Marketing Plan Template
  The course of action and scope of external efforts that will be taken in the market place.
  (Click to view PDF sample)
  
  
• Positioning Template
  Clear and focused messages that communicate the product’s value proposition to multiple audiences.
  (Click to view PDF sample)
  
  
• Product Comparison Table
  A tabular comparison of competing products.
  (Click to view PDF sample)
  
  
• PSFB (Product, Solution, Features, Benefits)
  Sketching a product’s ability to address the overall customer problem, by merit of its feature scope and capabilities.
  (Click to view PDF sample)
  
  
• Sales Axioms
  The very fundamental concepts that the product is built upon.
  (Click to view PDF sample)
  
  
• Unique Selling Proposition
  The key value differentiator which sets the product apart from other competing products.
  (Click to view PDF sample)

Marketing Communications

• Collateral Matrix
  List of various Marketing Communications collateral items.
  (Click to view PDF sample)
  
  
• Press Release Questionnaire
  Eliciting targeted information that to write effective press releases.
  (Click to view PDF sample)
  
  
• Product Backgrounder
  Product/service overview information at a glance.
  (Click to view PDF sample)

Operational Guidelines

• Bundle Book Structure
  Product bundle book folder structure.
  (Click to view PDF sample)
  
  
• Decision Making
  Driving an effective process of decision making within a project.
  (Click to view PDF sample)
  
  
• Document Template
  Generic document template.
  (Click to view PDF sample)
  
  
• Management By Objectives
  An intelligent form of self-management.
  (Click to view PDF sample)
  
  
• Meeting Rules
  Rules and general guidelines for conducting effective corporate meetings.
  (Click to view PDF sample)
  
  
• Sign-Off
  A tool for securing acceptance and commitment to deliverables.
  (Click to view PDF sample)

Career Development

• Curriculum Vitae
  CV for professional Product Managers.
  (Click to view PDF sample)
  
  
• Professional Development Plan
  To help your move your Product Management career forward.
  (Click to view PDF sample)
  
  
• Role Descriptions
  To clarify roles and responsibilities.
  (Click to view PDF sample)
  
  
• Job Descriptions
  Framework for a PMTK team model.
  (Click to view PDF sample)
  
  
• Interview Process
  Framework for effective interviewing of Product Managers.
  (Click to view PDF sample
  

Nominated for the Association of International Product Marketing & Management (AIPMM)
"Excellence in Product Management Tools" award!

You could spend hours creating your own set of Product Management and Product Marketing templates like these using previous work done at your company or piecemeal documents available from colleagues or the Internet. Or you can buy the Product Manager's Toolkit and have one consistent, comprehensive, professional set of best practices documents to leverage across all of your work.

Buy It Now!
At only $99, the Product Manager's Toolkit is easily worth the savings you'll get in terms of time, effort, impact and ability to influence your organization. It includes all of the Product Management templates and Product Marketing tools and resources and the following materials:

• INSTANT ELECTRONIC DOWNLOAD containing over 30 templates in MS Word format along with an html index and information on the methodology.
  
  
• 280 Group Product Management best practices white papers.
  
  
• Product Management and Product Marketing example and sample documents.
  
  
• Free unlimited updates and upgrades to provide access to the newest versions of the templates as they come out.
  
  
• A half hour consultation with the 280 Group Product Management experts.
  
  

To purchase and download the 280 Group Product Manager's Toolkit click on the button below to use our secure online payment system or send a check for $99 (make sure to include your email and mailing address) to:

280 Group LLC
PO Box 320786
Los Gatos, CA 95032



Price: $99

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Still have questions? Read our FAQ or download a free evaluation version .


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REFUNDS
We provide downloadable evaluation versions, screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. The 280 Group does not offer refunds on any of our downloadable electronic products or toolkits because there is no way to guarantee that the product  will actually be removed from a customer's computer.

30 MINUTE CONSULTATION
The thirty minute consultation is limited to 30 minutes per customer, regardless of how many toolkits are purchased.

SINGLE USER LICENSE
This product is governed by a single user license and may only be used by one person. If others wish to use it they will need to purchase their own copy. Multiple user and site licenses are available - please contact the 280 Group for details.

WINZIP
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