PM Fast Track™ Training

A four day comprehensive Product Management & Product Marketing training seminar covering the entire product lifecycle. The PM Fast Track training will make you dramatically more effective and give you the skills, knowledge, tools and templates to be more productive.

Overview:
The PM Fast Track Training is the most practical and effective training course available, and is used by thousands of customers worldwide. It gives Product Managers and Product Marketers a thorough, in-depth and instantly applicable knowledge of every phase of the product lifecycle. This seminar is ideal for new or mid-level PMs or for Senior PMs that want to brush up on best practices and thoroughly learn the methodology in the Product Manager's Toolkit™ . The courses are highly practical and interactive and include real-world examples and exercises to ensure students gain a solid understanding of the material. Based on the 280 Group Product Manager's Toolkit™, the PM Fast Track seminar covers all of the toolkit templates and methodology so that upon completion attendees will have the skills and corresponding templates and tools necessary to be excellent Product Managers and Product Marketers.

The first two days (Monday & Tuesday) consist of Strategic Product Management, and are the basic foundation of both Product Management & Product Marketing. They are an intensive two-day workshop and interactive seminar that covers the world of high-tech product planning and product marketing. The course is based on the Product Manager's Toolkit ( PMTK) Action Model, a reference framework that outlines the process and stages of performing and correlating product marketing tasks with product planning tasks
Strategic Product Management Brochure

The next day (Wednesday) covers Procedural Requirements Management. Ambiguous market requirements lead to flawed products and unhappy customers. Well-defined market requirements are the basis for a smooth development process and marketplace success. This training course and seminar teaches how to deliver well-defined requirements to guide your team and overall development efforts. It presents effective practices that clearly identify and articulate market requirements. The outcome is a Market Requirements Document that truly meets customer and market needs.
Procedural Requirements Management Brochure

The fourth day (Thursday) cover Business and Market Planning. Companies that consistently win plan the direction of a business well in advance so that the products and services it provides meet the overall business objectives. This part of the training course and seminar demonstrates how to formulate plans that prioritize and evaluate business opportunities and guide marketing efforts such as writing a business case and the resulting marketing plan.
Business and Marketing Planning Protocols Brochure


Each attendee receives the following:

• Four Day Intensive Seminar. Classes are highly interactive and include hands-on assignments and discussion of results to ensure attendees thoroughly learn and retain the information.
  
  
• Product Manager's Toolkit (PMTK)License ($99 value) including over 30 MS Office templates
  
  
• Content retention tool (software to help aid retention of material)

• A one-time free registration to each of the available BPMP certification tests.  Two attempts to pass any BPMP test are granted per each registration. ($400 value).
  

• Printed copies of all courseware, including supporting articles, course slides booklet, PMTK action model and action plan.
  
  
• Official personalized course diploma

What attendees are saying:

Schedule & Signup Information:

SD Forum
111 West Saint John Street, Suite 200
San Jose, CA 95113

The Hotel DeAnza is about two blocks away
The Fairmont is about 3-4 blocks away.
The Marriott is also just a little farther.

San Pedro Square (with many good restaurants) as well as many other excellent dining and entertainment venues are all within walking distance.

East Coast (Boston) Location & Accommodations

Forefront Center
404 Wyman Drive
Waltham, MA 02451

The Forefront Center has established a relationship with the following hotels, to offer you their Preferred Corporate Rate, when attending our training:

Courtyard Marriott
http://www.marriott.com/hotels/travel/boswm-courtyard-boston-waltham

Home Suites Inn
http://www.waltham-hotels.com/homesuites/welcome.cfm

Holiday Inn Express
http://www.homesuitesinn.com/express/welcome.cfm

Each hotel is located within a 5 minute drive of the Forefront Center for Meetings and Conferences and complimentary transportation will be provided for each of your attendees to and from their hotel. Be sure to mention “Forefront” when booking your reservation, to receive these rates.

For additional information contact:

Dave Dersh, VP of Training & Consulting
dave @ 280group.com
408-834-7518

The Product Marketing & Product Management Experts™

Cancellation Policy

• Cancellations must be received in writing.
• Cancellations received more than 5 business days before the first day of training will be charged 50% of the training cost.
• Cancellations received less than 5 business days before the first day of training will be charged 100% of the training cost.
• Transfers will be allowed. The 280 Group must receive the notice in writing from the initial class registrant with the name of individual who is receiving the transfer.
• The 280 Group reserves the right to cancel the training with 5 business days notice. In this case all fees paid will be fully refunded. The 280 Group will not be responsible for any other expenses incurred by attendees, such as non-cancelable airline or hotel fees, etc.

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