Product Management Training & Product Marketing Training Comparison
The 280 Group is the world’s premier Product Management and Product Marketing consulting and training firm, and has been featured on CNBC’s World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped thousands of companies to learn and implement best practices, resulting in better products and increased revenues. Major consulting clients of the 280 Group include SAP, Nokia, Intel, Adobe and Palm as well as dozens of small and medium-sized high-tech companies. A partial list of clients, letters of reference and samples of work are available on the 280 Group website in the clients section.
Brian Lawley is the President and Founder of the 280 Group (www.280group.com) and former President of the Silicon Valley Product Management Association (www.svpma.org). During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products. He is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” In 2008 he won the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego.
The 280 Group team of trainers and consultants has over 150 years of collective high-tech Product Management and Product Marketing experience spanning a wide range of software and hardware markets and products. Our trainers are experts in the realm of high-tech product management and marketing, and have extensive real-world experience and examples that they draw on to make the training as effective and useful as possible.
The 280 Group methodology, training, toolkits and templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware and Yahoo. The Procedural Requirements Management methodology (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates. Additionally, Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers and product marketers.
Comparison of Product Management & Product Marketing Training Courses
A comparison of the 280 Group's training shows that it is far superior to other product management and product marketing training for a number of reasons. Here is a comparison:
- Much more practical. The 280 Group training is taught by active 280 Group Product Marketing and Product Management consultants, not by "Professional" trainers. Our teachers are out in the field with clients in between teaching classes, keeping up with the latest trends, techniques, technology and challenges that companies and Product Managers face. We use real-world, recent examples to make our points, giving students the ability to apply what they have learned immediately after completing the training courses.
- Immediately actionable using the included tools and templates. Each attendee receives a full copy of the 280 Group Product Manager's Toolkit, a comprehensive set of templates that covers the entire product lifecycle. Upon completion of the training attendees can immediately begin using these to write more effective documents in less time.
- Significantly more affordable. The 280 Group training is only $2,495 for four days of training compared to $3,890 for a comparable training course offered by our competitors. We are able to offer these rates because unlike our competitors who offer training at much higher prices we don't spend large amounts of money on expensive marketing and we don't have a costly corporate sales force that is paid on commission based on whether they can talk you into attending. Instead our approach is simple: we offer the best training at the most affordable prices available, keep our costs low and pass the savings on to our customers.
- Higher retention rates and better results using extensive support materials. Not only do 280 Group training attendees receive a copy of the Product Manager's Toolkit, they also receive courseware specific articles, a content retention tool (to test their knowledge and help them better retain the material), action/flow/task models, glossaries, process efficiency guidelines and a certificate of completion. This helps them to be able to apply the training immediately upon completion so that they can be more efficient and effective employees.
- Far more comprehensive. Our four day PM Fast Track covers the entire product lifecycle, including both the inbound and outbound activities. A Product Manager who doesn't understand the work their outbound Product Marketing counterparts do (positioning, pricing, messaging, marketing plans, etc.) will be far less effective in working as part of a team. Likewise, a Product Marketing manager who doesn't understand what their inbound-focused Product Manager counterpart does (customer research, market validation, writing market requirements, creating roadmaps, etc.) will also be far less effective. Upon completion of our four day course attendees will have expertise that can immediately be applied and will be much more effective working with other groups in their company.
To ensure excellent quality we survey the training attendees to get their comments and feedback. At our last training all of the attendees rated the content and training methods as either Excellent or Good, and 83% rated both as Excellent.
Here are some of the comments from the attendees:
"Really advanced material - well structured!"
"Broad and concise methodology. Highly recommended to other PM colleagues."
"Outstanding organization and presentation with direct applicability to improving Product Marketing productivity."
"Excellent seminar!"
"Great attention to detail. Well thought out. The Product Manager's Toolkit templates will be very useful."
"This is the first formal Product Management training I have attended and it made me wish I had taken the course years ago."
"Great job. Good pace and well-delivered."
As you can see from the comparison, when it comes to choosing Product Management and Product Marketing training there is no comparison: the 280 Group is your best choice hands down.
For additional information or a personalized private training quote contact:
Dave Dersh
VP of Training and Consulting
dave @ 280group.com
408-834-7518
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A comparison of the 280 Group's Product Management and Product Marketing training clearly indicates it is the best choice in the market. For a quote on training or more information contact the 280 Group.