Expert Product Management will teach you the four most critical elements for a product’s success
- Creating product roadmaps
- Running effective beta programs
- Planning and running product launches
- Getting phenomenal product reviews
Prioritizing features and creating a product roadmap is absolutely critical for getting your team and company on the same page to deliver the right features at the right time. Expert Product Management will show you how to create compelling roadmaps that are highly effective.
Expert Product Management also shows you how to run effective beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping with a high degree of confidence.
In the book you’ll also learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most, if not the most, critical factors for achieving success.
In conjunction with a successful launch, you’ll learn how to get phenomenal reviews for your products. Oftentimes this is an afterthought and is not dealt with until or unless the product begins receiving poor reviews. This puts you into a reactive defensive position. A well-managed review plan can turn press and analysts into one of your most powerful marketing assets, further accelerating the success of your product.
Brian Lawley shares lessons from the trenches after 25 years of experience defining, launching and marketing over 50 products.
Author: Brian Lawley
CEO & Founder, 280 Group