As a Product Management professional you know how time consuming and challenging it is to write high-quality documents that effectively guide your company’s product and marketing efforts. Keeping up on best practices, making sure that all of the critical elements are included and creating a consistent and professional look across all documents all take a lot of time better spent creating the critical content. The Product Management Lifecycle Toolkit makes it easy to write compelling and effective documents. It includes a set of templates based upon the 280 Group’s Optimal Product Process, a flexible and unique framework for managing products and ensuring maximum success. Also included is a short on-demand presentation describing the Optimal Product Process. The toolkit is a complete resource to help you successfully manage products through the entire lifecycle from initial concept to retirement. Each template includes instructions and information about the critical things you need to consider and document at the appropriate level for your situation in each phase. White papers and other reference materials are also included to help you learn best practices for success.
Optimal Product Process Methodology
The Product Management LifeCycle toolkit is based on a worldwide standard model created by the Association of International Product Management and Marketing. Building on top of the AIPMM seven-phase lifecycle, the 280 Group has created an entire framework named the Optimal Product Process that includes templates, training and methodology to allow any company to leverage this in their product development and delivery efforts.
The Optimal Product Process consists of seven phases (Conceive – Plan – Develop – Qualify – Launch – Market – Retire), with nine corresponding documents that address every critical strategic and tactical issue that must be considered in order to move from one phase to another. The nine documents used in the Optimal Product Process are available as individual templates and in a combined Master Product Plan so that you can use them however best fits your situation.