280 Group Playbook
The 280 Group Playbook guides product managers to align their work with business objectives. The Playbook includes pre-filled examples to inspire great product management.
Free Playbook Packs
Gain access to free product management ‘plays’ taken directly from the pages of the 280 Group Playbook.
What’s in the Playbook?
Our Playbook is made up of the best product management ‘plays’, or concise guides with templates, that get product managers and product teams using best practices quickly.
Clear & Concise Instructions
Our Playbook is laid out sequentially, to make it easy to navigate your way through the product management process from beginning to end. Each play covers a product management best practice with concise and easy-to-digest instructions.
Templates (with Pre-Filled Examples)
Each Play includes a template to ensure that the theoretical is always connected to real-world application. We’ve included pre-filled examples in the templates to inspire product managers on ways they can best utilize them. We’ve also made 2 versions of the Playbook, (B2B and B2C), so you be sure to get examples that meet your needs.
Topics in the Playbook
01 Outcome & Strategy – Guided Discussion
02 The Outcome Tree – Section 1
03 Positioning Statement
04 Stakeholder Alignment
05 Personas, User & Buyer
06 Exploring the Problem Space
07 Empathy Interviews
08 Affinity Mapping
09 Customer Journey Map
10 Framing the Problem – Problem Statement
11 Exploring the Solution Space
12 Solution Hypothesis Statement
13 Storyboarding & the Outcome Tree – Returns
14 The Outcome Tree – Section 2
15 Risk Assessment
16 280 Group Product Outcome Canvas
17 Outcomes Based Roadmap
18 Beta Goals & Success Metrics
19 Go-to-Market Enablement & Successful Beta
20 Process Retrospective
21 Measuring Outcomes
22 Tiny Acts of Discovery
Get the 280 Group Playbook
The 280 Group Playbook guides product managers to align their work with business objectives. The Playbook includes pre-filled examples to inspire great product management.