Other Menus


Brian Lawley CEO and Founder

Brian Lawley

CEO and Founder

Brian Lawley is the CEO and Founder of the 280 Group. He is the author of six best-selling books, Product Management for Dummies, Optimal Product Process, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report. He is the editor of the Optimal Product Management blog and newsletter, and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor's degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.

    Pam Schure Director of Products and Services

    Pam Schure

    Director of Products and Services

    Pamela Schure is the Director of Products and Services with the 280 group. She is a 25 year product management, product marketing and international business veteran with companies such as Apple, Sun Microsystems and Adaptec. She has worked with many companies, small and large, in diverse industries to determine what the key success factors are. She has deep expertise in how to use Product Management and Product Marketing skills to transform businesses and products.

    Her goal is to provide the world’s best consulting and training service to our clients. Drawing on her experience with many different types of products at various stages of product lifecycle, Pamela accurately determines the best solution for clients. She then matches consultants and clients to ensure successful engagements. While at the 280 Group, she has overseen substantial updating of most of the 280 Group core classes and products to increase customer satisfaction. As the 280 Group has grown, she brings new consultants and trainers up to speed in 280 Group methodology so that more and more companies can benefit from 280 Group expertise.

    Pamela has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager (ACPM). Pamela has a BS in Applied Mechanics from the University of California at San Diego and an MBA from Columbia Business School.

      Tom Evans Principal Consultant and Trainer

      Tom Evans

      Senior Principal Consultant and Trainer

      Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, , Middle East, Africa, Latin America, and Asia-Pacific. Tom was a contributing author to the “42 Rules of Product Management” and to the “42 Rules of Product Marketing”.

      Tom has achieved the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager & Product Owner (ACPMPO).

      Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.

        Rick Bess 280 Group

        Rick Bess

        Senior Principal Consultant and Trainer

        Rick Bess is a Principle Consultant and Trainer with the 280 Group. Rick has over 30 years of business experience in technology research, product development, product management, and outbound marketing. In addition, his deep skills & experience with enterprise and start-up innovation practices complement client engagements.

        Rick has extensive full life cycle product management and product marketing experience as both a product manager and Executive managing teams of product and marketing managers. He excels in aligning cross functional teams especially between product management and engineering.

        Rick has successfully worked with a wide range of products including Simulation & Training systems, CAD software, 3D Graphics and Video Games, Consumer electronics, embedded software, Mobile device software, Creative & Business software tools, and SaaS based Enterprise system solutions.

        Rick has worked for large companies including The Boeing Company, Loral, and Adobe Systems as well as medium size companies such as BBN, MultiGen, Quantum3D, and Brightidea. He is a veteran of multiple venture backed high growth technology start-up companies.

        Rick earned a BS Aerospace Engineering from Kansas University, and graduated from Stanford University’s Executive Institute for Management of High Technology Companies.

          Phil Burton Principal Consultant and Trainer

          Phil Burton

          Senior Principal Consultant and Trainer

          Phil Burton is a Principal Consultant and Senior Trainer for the 280 Group. He has executed assignments for US and non-US clients with B2B products and services covering both applications and infrastructure. His projects have covered the entire product life cycle, including portfolio management and pricing, writing market requirements documents, planning product launches and creation of sales tools. Phil has trained thousands of 280 Group customers in principles and best practices of product management and product marketing. He is also a contributing author to the best-selling 42 Rules of Product Management and a co-author of 42 Rules of Product Marketing. Phil has extensive full life cycle product management and product marketing experience, with a strong understanding of how to tailor the product life cycle process to the specific needs and organizational structure of a client. Phil has expertise in product definition, launch, messaging and positioning, collateral creation, competitive analysis and sales tool creation. He is also an excellent public speaker for both executive level and technical groups. Phil has more than 25 years of hands-on product management and product marketing experience. He has worked for both established companies such as Sun Microsystems, Novell Inc., Convergent Technologies (acquired by Unisys) and Octel (acquired by Lucent Communications), as well as startups at various stages of development. He has a civil engineering Degree from M.I.T, with an undergraduate degree in civil engineering from City College of the City University of New York. He is a member of several information security organizations and is a Certified Information Systems Security Professional (CISSP).

            Leslie Bixel Principal Consultant and Trainer

            Leslie Bixel

            Senior Principal Consultant and Trainer

            With decades of product management and marketing experience, Leslie Bixel consults to senior management on critical marketing issues. She drives initiatives to address common client challenges such as new product introductions, revenue growth, expansion into new geographic markets, new business creation and innovation, international standards engagements and corporate positioning. A world-class software marketer and proven leader of business innovation and expansion, as the Director of Business Development for Adobe’s Advanced Technology Labs, Leslie took on the grand challenge of creating an evergreen pipeline of viable new products to drive revenue growth for Adobe. In 2000, Leslie founded Adobe's "IdeaStudio," a new product incubator and executive oversight process, as well as the Entrepreneur in Residence program to facilitate innovative new product development. An experienced entrepreneur herself, Leslie joined Adobe as a product manager in 1987 to start up Adobe’s Asian language application software business, and is regarded as “the mother of desktop publishing” in Japan. Leslie is a graduate of Stanford University and an alumna of the Harvard Business School’s Advanced Management Program.

              Colleen O'Rourke Principal Consultant and Trainer

              Colleen O’Rourke

              Senior Principal Consultant and Trainer

              Colleen O’Rourke is a Principal Consultant and Trainer at The 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth.

              Throughout her career Colleen has nurtured a strong belief that powerful leadership is not reliant on authority. She is passionate about developing Product Managers as leaders within their organizations, unleashing their exponential impact into the mix of products, people, and processes that are needed for success. Colleen is the primary author and trainer for The 280 Group’s Leadership for Product Managers course.

              In addition to her product management career, Colleen is also a guest lecturer at JFK University and a professional executive coach.

              Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.

                Bill Haines Principal Consultant and Trainer

                Bill Haines

                Senior Principal Consultant and Trainer

                With more than 20 years of executive experience in marketing and product management, Bill believes that delivering meaningful value to customers requires the kind of tight coupling between product innovation and market strategy that can only come from deep market insight.
                Bill has served as VP Marketing & Product Development at multiple firms. At Elsevier Health Science he was responsible for dramatic growth in the company’s leading online brand, at Wolters Kluwer Health he successfully reorganized key product groups, and at Clinical Care Options he launched a suite of new physician information resources. Separately, Bill was instrumental in a large-scale start-up formed through a joint venture of three leading medical publishers that became one of the few ‘dot com’ era success stories. Earlier, Bill held executive positions at a software development firm and at an award-winning marketing communications agency with a stable of fortune 1000 clients. He began his career at Anheuser-Busch. More recently as a consultant, he has completed over eighty projects spanning strategy, market assessment, product design, product management, market strategy and marketing programs.

                  Greg Cohen 280 Group

                  Greg Cohen

                  Senior Principal Consultant and Trainer

                  Greg Cohen is a Senior Principal Consultant with the 280 Group and a 15-year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted with venture startups and large companies alike, and has trained product managers and product owners throughout the world on Agile development, road mapping, feature prioritization, product innovation, product life cycle process and product management assessment. Greg is the author of the books Agile Excellence for Product Managers and 42 Rules of Product Management, as well as a speaker and frequent commentator on product management issues. Greg has a background in B2B software and Software-as-a-Service (SaaS) including spend analysis, business analytics, contract management, network security, and medical technology. Prior to consulting, he has managed over a dozen products from concept through deployment and end of life for Silicon Valley Companies such as Instill (acquired by iTradeNetworks) Idealab!, and Pandesic (a joint venture between Intel and SAP.) Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.

                    Roger Snyder 280 Group

                    Roger Snyder

                    Senior Principal Consultant and Trainer

                    Roger Snyder is a Principal Consultant and Trainer at The 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.

                    Roger has been leading product management teams for the last 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a key contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the product management team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive.
                    Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone, to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.

                    Roger joined the 280 Group to leverage this experience to help more companies improve their product management discipline. He has experience improving product strategy development, the full product lifecycle process, whole product considerations, competitive and market research processes, and roadmap development and evolution.
                    Roger is a member of the Association of International Product Marketing and Management. He has a BS in Electrical Engineering and Computer Science from UC Berkeley, and an MBA from Santa Clara University with concentrations in Leadership and Marketing.

                      Ken Feehan Product Management

                      Ken Feehan

                      Senior Principal Consultant and Trainer

                      Ken Feehan is a Principal Consultant and Trainer for the 280 Group. Ken expertise has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each.

                      His goal is to help clients to use data in order to make smart, timely decisions and create just enough process to ensure that the Product team is perceived to be the market, product and customer experts. Ken engages with sales, marketing and actual customers to track the strengths and weaknesses of the product and brings that info back into the product planning process.

                      Ken has worked and/or consulted for large companies and for start-ups. He has experience with cradle-to-grave lifecycle management at hardware companies, felt the pressure of product launch at start-ups, performed forecasting and Product Management for Dolby as it went public, and performed as the Product Owner in fast-moving Agile teams. He has worked with hardware, software, services, apps, cloud and enterprise companies.

                      He has 20+ years of Product Management and Product Marketing experience at top companies like Apple, Intuit, Dolby, Elo Touch and many start-up and small tech companies. Ken has a BS in International Business Management from Notre Dame de Namur University. Ken has a passion for exciting and delighting customers with outstanding products.

                        John Bartlett Product Management

                        John Bartlett

                        John Bartlett is a Senior Principal Consultant and Trainer with the 280 Group. With 20 plus years of experience in technology product management and product marketing, he has helped organizations from early-stage startups to the Fortune 500 bring successful products to market. His experience with SaaS, mobile, CRM, social and collaborative products for both enterprise B2B and consumer markets across a broad range of industries helps bring a unique perspective to client engagements.

                        Working in leadership roles in several companies during high-growth phases, John understands that it takes more than a good idea or a large market to make a product successful. He brings his knowledge of product strategy, messaging, positioning, sales enablement and partnerships to help client companies create effective product management teams. He is also well-versed in the lean startup approach to developing new products and services.

                        John has also been a been frequent instructor and lecturer on product management. At General Assembly, he was lead instructor for the Product Management Immersive (PMI) program and taught product management and entrepreneurship programs for technical and non-tech university students. At BendPoly, now GreenFig, he has been a featured speaker in the Digital Marketing Science program.

                        John has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager Product Owner (ACPMPO). He began his career the MIT’s Media Lab where he worked on a diverse range of projects related to computer human interaction.

                          Mira Wooten Director of Recruiting

                          Mira Wooten

                          Director of Solutions

                            Matt Lawley Marketing Manager

                            Matt Lawley

                            Marketing Manager

                              Cynthia Petti Team Page

                              Cynthia Petti

                              Director of Operations

                                Jen Brecheen

                                Jen Brecheen

                                Training Coordinator

                                  Subcontracting Team

                                  The 280 Group has a select group of hand-picked subcontractors that work on individual assignments or as part of virtual teams for clients. Our philosophy is to only work with the absolute best talent available, ensuring that our clients get excellent results. We have several dozen very talented, pre-qualified product management and product marketing professionals available to assist with consulting and contracting.