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Brian Lawley

CEO and Founder

Brian Lawley is the CEO and Founder of the 280 Group. He is the author three best-selling books, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report. He is the editor of the Optimal Product Management blog and newsletter, and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter. Prior to founding and running the 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor's degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.


    Pam Schure

    Director of Products and Services

    Pamela Schure is the Director of Products and Services with the 280 group. She is a 25 year product management, product marketing and international business veteran with companies such as Apple, Sun Microsystems and Adaptec. She has worked with many companies, small and large, in diverse industries to determine what the key success factors are. She has deep expertise in how to use Product Management and Product Marketing skills to transform businesses and products.

    Her goal is to provide the world’s best consulting and training service to our clients. Drawing on her experience with many different types of products at various stages of product lifecycle, Pamela accurately determines the best solution for clients. She then matches consultants and clients to ensure successful engagements. While at the 280 Group, she has overseen substantial updating of most of the 280 Group core classes and products to increase customer satisfaction. As the 280 Group has grown, she brings new consultants and trainers up to speed in 280 Group methodology so that more and more companies can benefit from 280 Group expertise.

    Pamela has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager (ACPM). Pamela has a BS in Applied Mechanics from the University of California at San Diego and an MBA from Columbia Business School.


      Tom Evans

      Senior Principal Consultant and Trainer

      Tom Evans is a Principal Consultant and Trainer with 280 Group. Tom has over 25 years of technology business experience, working in engineering, sales, marketing and product management and in startups to Fortune 500 companies. Over the last 15 years, Tom has been responsible for establishing and implementing the product management and product marketing roles at multiple early-stage companies. Tom’s experience covers numerous vertical industries, technologies and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services and project management. Tom lived and worked in Brazil, and has conducted business internationally, including in Europe, Africa, Latin America, and the Asia-Pacific regions. From this broad experience, Tom is able to quickly identify the product management and product marketing challenges that companies face, and implement solutions that lead to great products, great marketing and revenue growth. Tom is a recognized leader in the product management community; he was a board member for ProductCamp Austin, and was a contributing author to the 42 Rules of Product Management. Tom has also obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager (ACPM). Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.


        Phil Burton

        Senior Principal Consultant and Trainer

        Phil Burton is a Principal Consultant and Senior Trainer for the 280 Group. He has executed assignments for US and non-US clients with B2B products and services covering both applications and infrastructure. His projects have covered the entire product life cycle, including portfolio management and pricing, writing market requirements documents, planning product launches and creation of sales tools. Phil has trained thousands of 280 Group customers in principles and best practices of product management and product marketing. He is also a contributing author to the best-selling 42 Rules of Product Management and a co-author of 42 Rules of Product Marketing. Phil has extensive full life cycle product management and product marketing experience, with a strong understanding of how to tailor the product life cycle process to the specific needs and organizational structure of a client. Phil has expertise in product definition, launch, messaging and positioning, collateral creation, competitive analysis and sales tool creation. He is also an excellent public speaker for both executive level and technical groups. Phil has more than 25 years of hands-on product management and product marketing experience. He has worked for both established companies such as Sun Microsystems, Novell Inc., Convergent Technologies (acquired by Unisys) and Octel (acquired by Lucent Communications), as well as startups at various stages of development. He has a civil engineering Degree from M.I.T, with an undergraduate degree in civil engineering from City College of the City University of New York. He is a member of several information security organizations and is a Certified Information Systems Security Professional (CISSP).


          Leslie Bixel

          Senior Principal Consultant and Trainer

          With decades of product management and marketing experience, Leslie Bixel consults to senior management on critical marketing issues. She drives initiatives to address common client challenges such as new product introductions, revenue growth, expansion into new geographic markets, new business creation and innovation, international standards engagements and corporate positioning. A world-class software marketer and proven leader of business innovation and expansion, as the Director of Business Development for Adobe’s Advanced Technology Labs, Leslie took on the grand challenge of creating an evergreen pipeline of viable new products to drive revenue growth for Adobe. In 2000, Leslie founded Adobe's "IdeaStudio," a new product incubator and executive oversight process, as well as the Entrepreneur in Residence program to facilitate innovative new product development. An experienced entrepreneur herself, Leslie joined Adobe as a product manager in 1987 to start up Adobe’s Asian language application software business, and is regarded as “the mother of desktop publishing” in Japan. Leslie is a graduate of Stanford University and an alumna of the Harvard Business School’s Advanced Management Program.


            Colleen O’Rourke

            Senior Principal Consultant and Trainer

            Colleen O’Rourke is a Principal Consultant and Trainer at The 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth.

            Throughout her career Colleen has nurtured a strong belief that powerful leadership is not reliant on authority. She is passionate about developing Product Managers as leaders within their organizations, unleashing their exponential impact into the mix of products, people, and processes that are needed for success. Colleen is the primary author and trainer for The 280 Group’s Leadership for Product Managers course.

            In addition to her product management career, Colleen is also a guest lecturer at JFK University and a professional executive coach.

            Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.


              Chuck Myers

              Senior Principal Consultant and Trainer

              Chuck Myers is a Principal Consultant and Trainer for the 280 Group. As a product management veteran, manager and mentor of product managers, he has extensive experience turning new concepts into robust products and then bringing them to market. In his 40-year career, he has worked as a developer, architect and product manager. He has managed a range of functions including engineering, product management, product marketing, vertical marketing, technical marketing, sales support, customer support, business development, evangelism, documentation and training for software products on server, desktop and mobile.

              Chuck has a background in computer systems and software design and has worked in companies from small to large: Datalogics, a startup; Frame, a company just after IPO; and Adobe, a large multinational. He has brought dozens of products to market, primarily software but also including custom-manufactured hardware. The most notable was the growth of Adobe’s server products from a $3M annual revenue to $300M over ten years, culminating in the unified LiveCycle Enterprise Suite, where he led the project from concept approval and the requirements process through launch. In addition to an internal focus, he works well externally with press, analysts, public speaking and one-to-one demonstrations.

              Chuck has also obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager and Product Owner (ACPMPO). Chuck earned a Bachelor of Science in Electrical Engineering from Purdue University.


                Linda Merrick

                Senior Principal Consultant and Trainer

                As a marketing and product management executive, Merrick’s 25+ years’ experience encompasses product and marketing plans, strategy formulation, launch activities, broad sales channel experience, and product requirements. The core of Linda’s effectiveness lies in her understanding of business and technical issues from customer, management, and product team perspectives, quickly gaining their trust and participation in problem solving.

                Linda is a practicing product manager, award-winning trainer, and consultant in product management process. In 2007, Linda received AIPMM’s “Excellence in Product Management Education” award. She was the lead instructor for the University of Washington's Certificate Program in Software Product Management from 1999 - 2011 and currently serves on the program's advisory board.


                  Bill Haines

                  Senior Principal Consultant and Trainer

                  With more than 20 years of executive experience in marketing and product management, Bill believes that delivering meaningful value to customers requires the kind of tight coupling between product innovation and market strategy that can only come from deep market insight.
                  Bill has served as VP Marketing & Product Development at multiple firms. At Elsevier Health Science he was responsible for dramatic growth in the company’s leading online brand, at Wolters Kluwer Health he successfully reorganized key product groups, and at Clinical Care Options he launched a suite of new physician information resources. Separately, Bill was instrumental in a large-scale start-up formed through a joint venture of three leading medical publishers that became one of the few ‘dot com’ era success stories. Earlier, Bill held executive positions at a software development firm and at an award-winning marketing communications agency with a stable of fortune 1000 clients. He began his career at Anheuser-Busch. More recently as a consultant, he has completed over eighty projects spanning strategy, market assessment, product design, product management, market strategy and marketing programs.


                    Rosemary Yates

                    Senior Principal Consultant and Trainer

                    At the 280 Group, Rosemary leverages her deep background in software development, product lifecycle management and marketing strategy to assess client product and marketing situations and then, drive solutions to attain rapid customer adoption.

                    Rosemary has more than 20 years of experience directing global consumer technology product, marketing and channel innovation in diverse corporate environments from start-up ventures to Fortune 500 companies. She developed strategic business plans that led to new capital investment of up to $300 million, and championed products/SaaS strategies, exploding customer acquisition, retention and conversion.

                    As Vice President of The Learning Company, she managed 165 marketing and product development professionals. She was responsible for the development and publication of more than 150 software titles per year, many of which won awards and enjoyed category leadership. Earlier, as Managing Director of the Home & Kids Group at Pearson PLC (previously Mindscape), Rosemary launched the most successful software product in the company’s history, LEGO Island, selling over one million units in less than a year at over 75% profit margin. LEGO Island gained #1 market share in its first week and maintained its top position for over a year. She launched LEGO Island in eight languages on the same day, worldwide.

                    Rosemary has a BA in Business Economics from University of California, Santa Barbara, and graduated with honors with an MBA from Golden Gate University in San Francisco.


                      Greg Cohen

                      Senior Principal Consultant and Trainer

                      Greg Cohen is a Senior Principal Consultant with the 280 Group and a 15-year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted with venture startups and large companies alike, and has trained product managers and product owners throughout the world on Agile development, road mapping, feature prioritization, product innovation, product life cycle process and product management assessment. Greg is the author of the books Agile Excellence for Product Managers and 42 Rules of Product Management, as well as a speaker and frequent commentator on product management issues. Greg has a background in B2B software and Software-as-a-Service (SaaS) including spend analysis, business analytics, contract management, network security, and medical technology. Prior to consulting, he has managed over a dozen products from concept through deployment and end of life for Silicon Valley Companies such as Instill (acquired by iTradeNetworks) Idealab!, and Pandesic (a joint venture between Intel and SAP.) Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.


                        Jim Reekes

                        Senior Principal Consultant and Trainer

                        Jim Reekes spent the first 20 years of his career developing software. He has extensive knowledge and experience with the entire software development process ranging from very small to very large projects. During his 12 years writing software at Apple Computer, Jim worked at every level of the operating system. As a member of the QuickTime team, he created the company’s innovative audio architecture, earning him two patents and establishing the foundation for countless multimedia products. His contributions include key benefits and innovations found in iTunes and the iPod. He was instrumental in designing the user interface and architecture for Kerbango, the world’s first stand-alone Internet radio, winning “Best of Show” at the Consumer Electronics Show. Jim Reekes was the former VP of Product Management for Meeting Maker, Inc., creating the company’s product vision and strategy. His accomplishments include expanding into new markets while competing against Microsoft. Jim’s efforts resulted in revitalizing the product through new positioning and exceptional product benefits. He reorganized the company’s product line, and extended it by integration and acquisition. Jim has been providing consulting services in product management to Silicon Valley for a diverse set of clients ranging from software products to websites. Jim is often described as “visionary.” Jim has expertise in product strategy, competitive analysis, market driven requirements, messaging and positioning, and brand building. He was a contributing author to the 42 Rules of Product Management.


                          Aaron Canales

                          Director of Sales


                            Mira Wooten

                            Director of Recruiting


                              Matt Lawley

                              Marketing Manager


                                Duncan Gilmore

                                Marketing and Sales Specialist


                                  Mimi Salman

                                  Office Administrator

                                    Subcontracting Team

                                    The 280 Group has a select group of hand-picked subcontractors that work on individual assignments or as part of virtual teams for clients. Our philosophy is to only work with the absolute best talent available, ensuring that our clients get excellent results. We have several dozen very talented, pre-qualified product management and product marketing professionals available to assist with consulting and contracting.