Decades of Industry Experience
BEST-SELLING Authors & Thought Leaders
Brian LawleyCEO and Founder
Brian LawleyCEO and Founder ✕
Brian Lawley is the CEO and Founder of 280 Group. He is the author of six best-selling books, Product Management for Dummies, Optimal Product Process, The Phenomenal Product Manager, Expert Product Management and 42 Rules of Product Management and is the former President of the Silicon Valley Product Management Association (SVPMA). He was awarded the Association of International Product Marketing Management Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report. He is the editor of the Optimal Product Management blog and newsletter, and also writes guest articles for publications such as the Software Development Forum newsletter, Softletter and the SVPMA newsletter.
Prior to founding and running 280 Group, Brian spent many years working on innovative products at world-leading companies, including Digidesign (acquired by Avid), Apple (Product Manager for the MacOS human interface), Claris, Symantec and Whistle Communications. Brian is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) and has a bachelor’s degree in Management Science from the University of California at San Diego with a minor in Music Technology and an MBA with honors from San Jose State University.
Pam SchureDirector of Products and Services
Pam SchureDirector of Products and Services ✕
Pamela Schure is the Director of Products and Services with 280 group. She is a 25 year product management, product marketing and international business veteran with companies such as Apple, Sun Microsystems and Adaptec. She has worked with many companies, small and large, in diverse industries to determine what the key success factors are. She has deep expertise in how to use Product Management and Product Marketing skills to transform businesses and products.
Her goal is to provide the world’s best consulting and training service to our clients. Drawing on her experience with many different types of products at various stages of product lifecycle, Pamela accurately determines the best solution for clients. She then matches consultants and clients to ensure successful engagements. While at 280 Group, she has overseen substantial updating of most of the 280 Group core classes and products to increase customer satisfaction. As 280 Group has grown, she brings new consultants and trainers up to speed in 280 Group methodology so that more and more companies can benefit from 280 Group expertise.
Pamela has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager (ACPM). Pamela has a BS in Applied Mechanics from the University of California at San Diego and an MBA from Columbia Business School.
Roger SnyderDirector of Product Marketing
Roger SnyderDirector of Product Marketing ✕
Roger Snyder is a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.
Roger has been leading product management teams for the last 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a key contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the product management team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive.
Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone, to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.
Roger joined 280 Group to leverage this experience to help more companies improve their product management discipline. He has experience improving product strategy development, the full product lifecycle process, whole product considerations, competitive and market research processes, and roadmap development and evolution.
Roger is a member of the Association of International Product Marketing and Management. He has a BS in Electrical Engineering and Computer Science from UC Berkeley, and an MBA from Santa Clara University with concentrations in Leadership and Marketing.
Tom EvansPrincipal Consultant and Trainer
Tom EvansPrincipal Consultant and Trainer ✕
Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, , Middle East, Africa, Latin America, and Asia-Pacific. Tom was a contributing author to the “42 Rules of Product Management” and to the “42 Rules of Product Marketing”.
Tom has achieved the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager & Product Owner (ACPMPO).
Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.
Rick BessPrincipal Consultant and Trainer
Rick BessPrincipal Consultant and Trainer ✕
Rick Bess is a Principle Consultant and Trainer with 280 Group. Rick has over 30 years of business experience in technology research, product development, product management, and outbound marketing. In addition, his deep skills & experience with enterprise and start-up innovation practices complement client engagements.
Rick has extensive full life cycle product management and product marketing experience as both a product manager and Executive managing teams of product and marketing managers. He excels in aligning cross functional teams especially between product management and engineering.
Rick has successfully worked with a wide range of products including Simulation & Training systems, CAD software, 3D Graphics and Video Games, Consumer electronics, embedded software, Mobile device software, Creative & Business software tools, and SaaS based Enterprise system solutions.
Rick has worked for large companies including The Boeing Company, Loral, and Adobe Systems as well as medium size companies such as BBN, MultiGen, Quantum3D, and Brightidea. He is a veteran of multiple venture backed high growth technology start-up companies.
Rick earned a BS Aerospace Engineering from Kansas University, and graduated from Stanford University’s Executive Institute for Management of High Technology Companies.
Leslie BixelPrincipal Consultant and Trainer
Leslie BixelPrincipal Consultant and Trainer ✕
With decades of product management and marketing experience, Leslie Bixel consults to senior management on critical marketing issues. She drives initiatives to address common client challenges such as new product introductions, revenue growth, expansion into new geographic markets, new business creation and innovation, international standards engagements and corporate positioning. A world-class software marketer and proven leader of business innovation and expansion, as the Director of Business Development for Adobe’s Advanced Technology Labs, Leslie took on the grand challenge of creating an evergreen pipeline of viable new products to drive revenue growth for Adobe.
In 2000, Leslie founded Adobe’s “IdeaStudio,” a new product incubator and executive oversight process, as well as the Entrepreneur in Residence program to facilitate innovative new product development. An experienced entrepreneur herself, Leslie joined Adobe as a product manager in 1987 to start up Adobe’s Asian language application software business, and is regarded as “the mother of desktop publishing” in Japan. Leslie is a graduate of Stanford University and an alumna of the Harvard Business School’s Advanced Management Program.
Colleen O’RourkePrincipal Consultant and Trainer
Colleen O’RourkePrincipal Consultant and Trainer ✕
Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth.
Throughout her career Colleen has nurtured a strong belief that powerful leadership is not reliant on authority. She is passionate about developing Product Managers as leaders within their organizations, unleashing their exponential impact into the mix of products, people, and processes that are needed for success. Colleen is the primary author and trainer for 280 Group’s Leadership for Product Managers course.
In addition to her product management career, Colleen is also a guest lecturer at JFK University and a professional executive coach.
Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.
Bill HainesPrincipal Consultant and Trainer
Bill HainesPrincipal Consultant and Trainer ✕
Bill Haines is a Senior Principal Consultant and Trainer at 280 Group. He is recognized as an authority in product management, B2B marketing at all levels, product launch, and strategy. In more than a decade of consulting work he has completed over 90 projects for clients ranging from medical information to manufacturing, helping business and product leaders to pinpoint market opportunities, plan customer solutions, and prepare both people and products for market success.
Through these engagements he has delivered PM organization optimization, strategic and business planning, market assessment, solution design & road-mapping, marketing planning and PM training. Having built and managed PM teams, Bill has a very practical view of the mechanisms and skills that PM teams need for success, and he relishes helping PM groups get there.
His 25+ years’ experience includes VP Product/Marketing roles within 2, $1B+ companies, within smaller firms, and within a large-scale start-up. Bill also held executive positions at a software development firm and at an award-winning marketing communications agency. This breadth has given Bill an incisive perspective on the whole of Product Management and Marketing. He holds CPM and ACPMPO certifications and is author of the book: The 21 Rules of B2B Marketing. (He’s also purported to have a pretty good sense of humor.)
Greg CohenPrincipal Consultant and Trainer
Greg CohenPrincipal Consultant and Trainer ✕
Greg Cohen is a Senior Principal Consultant with 280 Group and a 15-year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted with venture startups and large companies alike, and has trained product managers and product owners throughout the world on Agile development, road mapping, feature prioritization, product innovation, product life cycle process and product management assessment. Greg is the author of the books Agile Excellence for Product Managers and 42 Rules of Product Management, as well as a speaker and frequent commentator on product management issues.
Greg has a background in B2B software and Software-as-a-Service (SaaS) including spend analysis, business analytics, contract management, network security, and medical technology. Prior to consulting, he has managed over a dozen products from concept through deployment and end of life for Silicon Valley Companies such as Instill (acquired by iTradeNetworks) Idealab!, and Pandesic (a joint venture between Intel and SAP.) Greg earned an MBA with honor from Babson College and a Bachelor of Science in Mechanical Engineering with second major in Electrical Engineering from Tufts University.
John BartlettPrincipal Consultant and Trainer
John BartlettPrincipal Consultant and Trainer ✕
John Bartlett is a Senior Principal Consultant and Trainer with 280 Group. With 20 plus years of experience in technology product management and product marketing, he has helped organizations from early-stage startups to the Fortune 500 bring successful products to market. His experience with SaaS, mobile, CRM, social and collaborative products for both enterprise B2B and consumer markets across a broad range of industries helps bring a unique perspective to client engagements.
Working in leadership roles in several companies during high-growth phases, John understands that it takes more than a good idea or a large market to make a product successful. He brings his knowledge of product strategy, messaging, positioning, sales enablement and partnerships to help client companies create effective product management teams. He is also well-versed in the lean startup approach to developing new products and services.
John has also been a been frequent instructor and lecturer on product management. At General Assembly, he was lead instructor for the Product Management Immersive (PMI) program and taught product management and entrepreneurship programs for technical and non-tech university students. At BendPoly, now GreenFig, he has been a featured speaker in the Digital Marketing Science program.
John has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager Product Owner (ACPMPO). He began his career the MIT’s Media Lab where he worked on a diverse range of projects related to computer human interaction.
Ken FeehanPrincipal Consultant and Trainer
Ken FeehanPrincipal Consultant and Trainer ✕
Ken Feehan is a Principal Consultant and Trainer for 280 Group. Ken expertise has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each.
His goal is to help clients to use data in order to make smart, timely decisions and create just enough process to ensure that the Product team is perceived to be the market, product and customer experts. Ken engages with sales, marketing and actual customers to track the strengths and weaknesses of the product and brings that info back into the product planning process.
Ken has worked and/or consulted for large companies and for start-ups. He has experience with cradle-to-grave lifecycle management at hardware companies, felt the pressure of product launch at start-ups, performed forecasting and Product Management for Dolby as it went public, and performed as the Product Owner in fast-moving Agile teams. He has worked with hardware, software, services, apps, cloud and enterprise companies.
He has 20+ years of Product Management and Product Marketing experience at top companies like Apple, Intuit, Dolby, Elo Touch and many start-up and small tech companies. Ken has a BS in International Business Management from Notre Dame de Namur University. Ken has a passion for exciting and delighting customers with outstanding products.
Mira WootenDirector of Solutions
Mira WootenDirector of Solutions ✕
Mira (she introduces herself as half of a Mira-cle) is your 280 Group concierge. She helps clients navigate our training and consulting solutions, and also oversees our contingent-search recruiting practice. As a certified life and systems coach, Mira is great at listening – not just to our customers, but to our entire 280 Group team. She has a wicked sense of humor and a song for every occasion. Click on our chat button to say hi to her!
Cynthia PettiVice President of Operations
Cynthia PettiVice President of Operations ✕
Cynthia Petti is the Vice President of Operations at 280 Group. She received her Bachelor of Arts in Human Communications at Cal State University Monterey Bay. She has more than 15 years in Business Management and Operations experience in many fields, from Legal, Telecom and Technology. Cynthia enjoys giving back to the community with her philanthropic efforts and relishes in public speaking.
Cynthia oversees several pieces of 280 Group’s business and works closely for things to run smoothly while delighting customers and having an efficient team. Cynthia works hard and plays hard with being part of a winning team at the Company monthly socials from miniature golf and bocce ball.
Jen BrecheenTraining Coordinator
Jen BrecheenTraining Coordinator ✕
Jen is the training coordinator extraordinaire for 280 Group. If you need help figuring out how to register, where to go, and when to be there, she can point you in the right direction. She has been described as “the glue that holds the program together” and proves that by working with clients and trainers to make sure all our trainings, both public and private, run smoothly and without a hitch. You’re not likely to run into her at a training, but you may see her pedaling through your community. Jen is an avid bicyclist, and enjoys adventure travel, mountain biking, bike commuting, and road biking. She has spent a total of two and a half years travelling by bicycle through Asia with her husband.
Matt LawleyMarketing Manager
Matt LawleyMarketing Manager ✕
Matt is a marketing manager for 280 Group. He received a Bachelor of Arts in Music Production from California State University, Chico in 2013. Though music has become a hobby, this is where Matt honed his marketing skills before joining 280 Group. It seems that Matt was born into a family of business and marketing oriented individuals (check the last name). Whether it is starting a guitar teaching business in high school, launching a record label in college or helping friends and non-profits with their endeavors he has always had a passion for creating and marketing products that he is passionate about.