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About 280 Group

The world’s leading group of authorities on Product Management and Product Marketing

About Us

280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™. We have been in business for 20 years and serve clients around the world. Our headquarters is located in Silicon Valley, CA and we are named after the famous Highway 280, a corridor that houses the world’s most innovative companies and links San Francisco and the South Bay Area. Our products and services include consulting, contractors, training, certifications, recruiting, templates, coaching, books and a Product Management optimization program.

20+ Years Delighting
75,000+ Customers from
120 Countries
500+ Successful Consulting and Private Training Engagements

What Makes Us Different

Our Values

Transformational Change
Our training and consulting services empower our clients to make tough choices and craft better products that delight customers.
Excellence with Integrity
We believe in continuous self-improvement to deliver a high-quality experience with the utmost integrity.
Service First
Clients come first. Our focus is on those whom we serve day to day, as leaders, partners, and team members.
It takes a village. When we win, we win together.

The Optimal Product Process™

A proven process and framework for delivering customer-focused products and marketing them effectively.

Product Management Leaders

The world’s leading team of authorities on Product Management, our hand-picked consultants and trainers all have 20-30 years of hands-on experience, are best-selling authors, thought leaders and are certified in Product Management, Product Marketing and Agile.

Flexible Options

Unmatched training options, our courses are available online, in-person and privately on-site. Our in-person training also includes a Training Retention Program that allows students to review the courses online and take a corresponding certification exam.

Industry-Standard Certifications

The most respected credentials available in conjunction with our third-party certification administrator and strategic partner, AIPMM.

Customized Solutions

The widest ranges of products and services, to create a completely customized solution for your specific situation and to maximize your ROI.

Thrilled customers in every industry

Our Clients

See Us in Action

We wrote the book(s) on Product Management

Product Management for Dummies book cover
Product Management Process - Product Management Framework Book
Lean Product Management book cover
42 Rules of Product Marketing book cover
Strategy Excellence for Product Managers Book
Expert Product Management book cover
The Phenomenal Product Manager Book Cover
Agile Excellence for Product Managers book cover
42 Rules of Product Management book cover

Recognized for our contributions

Top 10 Consulting Firms in Silicon Valley

Inc. 5000 - Fastest Growing Private Companies

AIPMM Award for Product Management Excellence in the Area of Thought Leadership