About 280 Group

The world’s leading group of authorities on Product Management and Product Marketing

About Us

We empower Product Professionals with the tools and knowledge to create products that matter. We have been in business for 20 years and serve clients around the world. Headquartered in Silicon Valley, CA, we are named after the famous Highway 280, a corridor that houses the world’s most innovative companies and links San Francisco and the South Bay Area. Our products and services include consulting, training, certifications, templates, coaching, books and a Product Management optimization program.

280 Group Corporate Brochure

Take a look through our corporate brochure to learn more about how 280 Group can bring transformational change to your organization.

20+ Years Delighting
75,000+ Customers from
120 Countries
500+ Successful Consulting and Private Training Engagements

What Makes Us Different

Our Values

Transformational Change
Our training and consulting services empower our clients to make tough choices and craft better products that delight customers.
Excellence with Integrity
We believe in continuous self-improvement to deliver a high-quality experience with the utmost integrity.
Service First
Clients come first. Our focus is on those whom we serve day to day, as leaders, partners, and team members.
It takes a village. When we win, we win together.

The Optimal Product Process™

A proven process and framework for delivering customer-focused products and marketing them effectively.

Product Management Leaders

The world’s leading team of authorities on Product Management, our hand-picked consultants and trainers all have 20-30 years of hands-on experience, are best-selling authors, thought leaders and are certified in Product Management, Product Marketing and Agile.

Flexible Options

We offer unmatched training options:

  • Online courses taught live by expert instructors
  • Self-study online courses to learn at your own pace
  • Trainer-led virtual coaching as an add-on for the self-study courses to keep you on track
  • In-person training available at locations around the world
  • Private training can be provided online or in-person, customized to meet your teams’ needs

All of our offerings can prepare you for AIPMM certification. Our Training Retention Program for in-person training allows students to review the course materials online to continue learning after the training is over.

Industry-Standard Certifications

The most respected credentials available in conjunction with our third-party certification administrator and strategic partner, AIPMM.

Customized Solutions

The widest ranges of products and services, to create a completely customized solution for your specific situation and to maximize your ROI.

Thrilled customers in every industry

Our Clients

See Us in Action

We wrote the book(s) on Product Management

Product Management for Dummies book cover
Product Management Process - Product Management Framework Book
Lean Product Management book cover
42 Rules of Product Marketing book cover
Strategy Excellence for Product Managers Book
Expert Product Management book cover
The Phenomenal Product Manager Book Cover
Agile Excellence for Product Managers book cover
42 Rules of Product Management book cover

Recognized for our contributions

Top 10 Consulting Firms in Silicon Valley

Inc. 5000 - Fastest Growing Private Companies

AIPMM Award for Product Management Excellence in the Area of Thought Leadership