About | 280 Group

About Us

280 Group is the world’s leading Product Management training and consulting firm. We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™. We have been in business for 20 years and serve clients around the world. Headquartered in Silicon Valley, CA, we are named after the famous Highway 280, a corridor that houses the world’s most innovative companies and links San Francisco and the South Bay Area. Our products and services include consulting, contractors, training, certifications, recruiting, templates, coaching, books and a Product Management optimization program.

          20+
          Years Delighting 
Clients        

          75,000+
          Customers from 
120 Countries        

          500+
          Successful Consulting and Private Training Engagements        

What Makes Us Different

Our Values

	Transformational Change Our training and consulting services empower our clients to make tough choices and craft better products that delight customers.
	Excellence with Integrity We believe in continuous self-improvement to deliver a high-quality experience with the utmost integrity.
	Service First Clients come first. Our focus is on those whom we serve day to day, as leaders, partners, and team members.
	Teamwork It takes a village. When we win, we win together.

The Optimal Product Process™

A proven process and framework for delivering customer-focused products and marketing them effectively.

Product Management Leaders

The world’s leading team of authorities on Product Management, our hand-picked consultants and trainers all have 20-30 years of hands-on experience, are best-selling authors, thought leaders and are certified in Product Management, Product Marketing and Agile.

Flexible Options

We offer unmatched training options:

Online courses taught live by expert instructors
Self-study online courses to learn at your own pace
Trainer-led virtual coaching as an add-on for the self-study courses to keep you on track
In-person training available at locations around the world
Private training can be provided online or in-person, customized to meet your teams’ needs

All of our offerings can prepare you for AIPMM certification. Our Training Retention Program for in-person training allows students to review the course materials online to continue learning after the training is over.