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This one-day course is the only course in the world that teaches the people skills side of Product Management and Product Marketing. The course will teach you how to dramatically increase your effectiveness and productivity as a Product Manager and Product Marketer. Through hands-on exercises and lectures, students spend the day learning critical skills and developing a corresponding action plan to apply in their jobs. Topics covered include the role of Product Management and Product Marketing, how to work more effectively with sales and engineering, negotiation/mediation, communication, productivity, career advancement and more.

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