How you will benefit

Upon successful completion of this course, you will have:

  • Skills: The knowledge and practice necessary to be an excellent Product Manager in ANY company that develops digital solutions for sale or internal applications
  • Techniques: Flexible and robust digital-specific techniques which you can apply effectively and efficiently to rapidly evolve your product
  • Proof: The confidence to take and pass the Certified Digital Product Manager™ exam, which proves your skills and demonstrates your dedication to your craft, increasing your ability to advance in your career.

This course helped breathe new life into my Product Management practice. I can apply many of the ideas and concepts immediately in my day-to-day work. The instructors clearly have real-world experience and it showed. Also, great to share war stories and best practices with the other participants.
Russell Andrade Principal Product Manager
A great course to better understand the digital realm and how product management can bring about solutions in a constantly evolving space.
Ashley Breitnauer Product Owner
I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.
Conor Cassidy VP Treasury Product Manager
Digital Product Management is here to stay. There are very little training and resources for digital product managers. This training was a wonderful foundation to help grow our digital development.
Brandon Maciej VP Portfolio Management

What you will Learn

You will learn all the core skills required to iteratively develop solutions that really matter to your customers. The course is divided into three broad topic categories with exercises to deepen your learning so you can:

  • Use the most advanced techniques to deeply understand your customers’ real needs
  • Evolve solutions to meet these needs, learning to measure and adjust rapidly
  • Scale your product to grow your business by working effectively with key stakeholders

This comprehensive learning experience ensures you will have the knowledge to work confidently on your digital product no matter where you are or what type it is. And finally, you will take away the materials you need to study for the Certified Digital Product Manager™ exam from the Association of International Product Marketing and Management (AIPMM).

Download Syllabus
1 & 2
Understanding Digital Product Management
  • Course Goals & Introductions
  • The Digital Product Landscape
Assembling Your Digital Team:
The Product Triad
  • Your Role as a Digital PM
  • The User Experience (UX) Team
  • The Data Team
3 & 4
Becoming Outcome-Driven
  • Key Performance Indicators
  • Objectives & Key Results
  • What It Means To Be Outcome-Driven
Finding & Validating Problems
  • The Product-Market Fit Hypothesis
  • Personas
  • Exploring Problems with Design Thinking
  • Exploring Problems with Jobs-to-Be-Done
5 & 6
Seeking Solutions
  • Formulating Solutions with Design Thinking
  • Assessing Solution Viability
  • Minimum Viable Product (MVP)
Pricing for Profitability
  • Common Pricing Models
  • Value Metrics
  • Packaging and Pricing Levers
  • Pricing Governance Best Practices
7 & 8
Being Agile
  • Dual-Track Agile and Continuous Discovery
  • Usability and User Testing
  • Story Maps and User Stories
  • Release Planning and Roadmaps
Validating & Optimizing Your Product
  • From Measuring to Learning
  • Applying Metrics
  • Optimizing with Activitation & Gamification
  • Rapid Experimentation
9 & 10
Delivering At Scale
  • Deploying and Releasing Software Best Practices
  • ProdOps
  • Product Support
Moving Forward
  • Achieving Your Goals
  • Preparing For the Exam
  • Your Plan for Success


280 Group instructors are chosen for their experience and passion to teach – a hard combination to find. With both technical and business skills under their belt, they have worked at high levels in companies such as Apple, Amazon, Intuit, and driven successful exits at startups. As 280 Group instructors, they excel at passing on what they know so that you can excel in your career and achieve success as a Product Manager.

David Nash

Principal Consultant and Trainer

20+ years
Susannah Axelrod

Principal Consultant and Trainer

20+ years
Ken Kranseler

Principal Consultant and Trainer

20+ years

More Than Just Training

No other company provides such a comprehensive learning solution to ensure student success. We enable deep learning through small classes led by experts in the field. Students learn together through class discussion and team exercises, using the latest in digital collaboration tools. The course materials are designed to be memorable providing techniques that you can apply on day one back in the office. In addition, students have access to handouts and note-taking materials as well as a study guide that helps them prepare for the Certified Digital Product ManagerTM exam. And you will have material that you can continue to refer to as you grow in your career as a Digital Product Manager.

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Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn more

  1. Digital Product Management Training – In-Person The three-day in-person training provides you with printed copies of all materials and slides used during the course.
  2. Certified Digital Product Manager – Study Materials and Exam After completing the in-person course you will have access to additional materials to review what you have learned and study for the Certified Digital Product ManagerTM exam. The course includes two chances to take and pass the exam within one year of purchase.
  3. AIPMM Membership ($125 value) One-year AIPMM membership required to take the exam gives you access to additional resources, including a complimentary resume review.
  4. Digital Certificate of Course Completion Display the digital certificate on your LinkedIn profile, email signatures and print it out to hang in your office.

Frequently Asked Questions

Interested In this Course?

Download the syllabus to get more information about our Digital Product Management course and register now to reserve your seat!