How you will benefit
Upon successful completion of this course, you will have:
- Skills: The knowledge and practice necessary to be an excellent Product Manager in ANY company that develops digital solutions for sale or internal applications
- Techniques: Flexible and robust digital-specific techniques which you can apply effectively and efficiently to rapidly evolve your product
- Proof: The confidence to take and pass the Certified Digital Product Manager™ exam, which proves your skills and demonstrates your dedication to your craft, increasing your ability to advance in your career.
What you will Learn
You will learn all the core skills required to iteratively develop solutions that really matter to your customers. The course is divided into three broad topic categories with exercises to deepen your learning so you can:
- Use the most advanced techniques to deeply understand your customers’ real needs
- Evolve solutions to meet these needs, learning to measure and adjust rapidly
- Scale your product to grow your business by working effectively with key stakeholders
This comprehensive learning experience ensures you will have the knowledge to work confidently on your digital product no matter where you are or what type it is. And finally, you will take away the materials you need to study for the Certified Digital Product Manager™ exam from the Association of International Product Marketing and Management (AIPMM).Download Syllabus
Modules1 & 2
Understanding Digital Product Management
Assembling Your Digital Team:
Modules3 & 4
Finding & Validating Problems
Modules5 & 6
Pricing for Profitability
Modules7 & 8
Validating & Optimizing Your Product
Modules9 & 10
Delivering At Scale
280 Group instructors are chosen for their experience and passion to teach – a hard combination to find. With both technical and business skills under their belt, they have worked at high levels in companies such as Apple, Amazon, Intuit, and driven successful exits at startups. As 280 Group instructors, they excel at passing on what they know so that you can excel in your career and achieve success as a Product Manager.
Principal Consultant and Trainer
Director of Products and Solutions
Principal Consultant and Trainer
More Than Just Training
No other company provides such a comprehensive learning solution to ensure student success. We enable deep learning through small classes led by experts in the field. Students learn together through class discussion and team exercises, using the latest in digital collaboration tools. The course materials are designed to be memorable providing techniques that you can apply on day one back in the office. In addition, students have access to handouts and note-taking materials as well as a study guide that helps them prepare for the Certified Digital Product ManagerTM exam. And you will have material that you can continue to refer to as you grow in your career as a Digital Product Manager.
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Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn more
- Digital Product Management Training – In-Person The three-day in-person training provides you with printed copies of all materials and slides used during the course.
- Certified Digital Product Manager – Study Materials and Exam After completing the in-person course you will have access to additional materials to review what you have learned and study for the Certified Digital Product ManagerTM exam. The course includes two chances to take and pass the exam within one year of purchase.
- AIPMM Membership ($125 value) One-year AIPMM membership required to take the exam gives you access to additional resources, including a complimentary resume review.
- Digital Certificate of Course Completion Display the digital certificate on your LinkedIn profile, email signatures and print it out to hang in your office.