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Best-Selling Product Management Book Series

We have nine best-selling books written by Brian Lawley, CEO of 280 Group, and his consulting team. Several were ranked in the top 50 business books on Amazon.com the first day they were available.

  • Product Management for Dummies Book

    Product Management For Dummies

    $ 26.99

    Product Management for Dummies is the definitive guide to Product Management and a must-read for any and all Product Managers

    This new Product Management book gives you the tools to vastly increase your skill level and become a great Product Manager.

    Product Management for Dummies offers plain-English explanations on how to:

    • Gather and analyze customer and market feedback
    • Prioritize and convey requirements to engineering teams effectively
    • Maximize revenues and profitability
    Includes a free download of the Product Management Lifecycle Toolkit, a $99 value

    Order from Amazon

  • Optimal Product Process 2.0 Framework | Product Management Methodology

    Optimal Product Process

    $ 0.00

    The Optimal Product Process is the most up-to-date and easily adopted Product Management process available

    The 280 Group’s Optimal Product Process (OPP) is a comprehensive and unique Product Management framework that can be easily adapted for nearly any environment regardless of its development methodology, size or maturity.

    The Optimal Product Process:

    • Covers all phases of the product lifecycle
    • Supports and builds on a worldwide industry standard
    • Can be completely customized for nearly any environment or development methodology (Waterfall or Agile)
    • Provides for continuous improvement of Product Management and Product Marketing functions

    Download The Free Book

  • The Phenomenal Product Manager by Brian Lawley Book

    The Phenomenal Product Manager

    $ 19.95

    The Product Manager’s guide to success, job satisfaction and career acceleration

    Read what has made the best Product Managers more successful and more satisfied with their careers. Learn how to accelerate your career and put together a plan for moving up rapidly.

    The Phenomenal Product Manager book goes beyond the basics and teaches

    • How to work more effectively with teams
    • How to influence with no formal authority
    • How to get the most important work done in less time
    • How to accelerate your career
    Includes links to a library of free Product Management white papers and templates

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  • Agile Excellence for Product Managers by Greg Cohen

    Agile Excellence for Product Managers

    $ 24.95

    Creating winning products with Agile development teams

    Agile Excellence for Product Managers is a must-read for Product Managers making the switch to Agile development, as well as product owners and project managers looking for better ways to organize and lead in their organizations.

    This book also serves as the text for the 280 Group’s Agile Excellence for Product Managers and Product Owners in-person training course and online self-study course and exam.

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  • Strategy Excellence for Product Managers

    Strategy Excellence for Product Managers

    $ 24.95

    A Guide to Winning Markets Through Product Strategy

    In order to be an excellent product manager, you must have an excellent product strategy. You need to have an understanding of what is best for your product right now, and how to ensure it’s success in the future.

    Developing a product strategy is not an easy or quick process. It means having a grasp of the context and trajectory of your customer, the technology, and your competitors. You need to constantly observe and adjust. You must move beyond managing the product and start leading it.

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  • Expert Product Management by Brian Lawley Book

    Expert Product Management

    $ 19.95

    Advanced techniques, tips and strategies for Product Marketing and Product Management

    Expert Product Management teaches both new and seasoned Product Managers powerful and effective ways to ensure they give their products the best possible chance for success. Learn how to create compelling roadmaps, run better beta programs and launches, and get great product reviews.

    Includes links to free sample templates and a $30 discount on the PM Office Professional

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  • 42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

    42 Rules of Product Management

    $ 19.95

    Learn the rules of Product Management from leading experts around the world

    42 Rules of Product Management is a collection of wisdom from 40 expert Product Managers around the world for a combined amount of over 500 years of hands-on experience. Each author shares an insightful rule to follow to be a successful Product Manager.

    This book will expose you to the experience and knowledge of a group of the world’s leading Product Management experts with a range of perspectives in both consumer and business markets.

    Includes links to a library of free Product Management white papers and templates

    Order from Amazon

  • 42 Rules Product Marketing Book Cover

    42 Rules of Product Marketing

    $ 19.95

    Learn the rules of Product Marketing from leading experts from around the world

    Whether you are a seasoned and experienced product marketer or are just starting out, the 42 Rules of Product Marketing will help you work more effectively and produce greater returns for your company.

    Order from Amazon

  • Lean Product Management by Greg Cohen Book

    Lean Product Management

    $ 0.00

    Achieving optimal product-market fit in record time with fewer resources

    The 280 Group is excited to make available an advanced copy of Lean Product Management by Greg Cohen. This pioneering guide approaches Product Management through the lens of Lean, Agile, and the Theory of Constraints. The book details an alternative Product Management framework that focuses one simple idea: optimizing product-market fit in less time with fewer resources. Since its release, the 280 Group has continued to create, refine, and expand techniques to help product teams become Lean.

    Download The Free Book