The Optimal Product Management Blog

Product Marketing Manager Salary [2021 Data]
Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations scrambled to innovate and deliver tools and technologies that enabled digital transformation, ...
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The Latest

Product-Led Growth: The Flavors of “Free” [+Webinar]
Join our upcoming webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free”, on April 15th at 10:00 AM PT to learn more about product-led growth ...
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10x Your Interview Skills to Create Digital Products That Delight
Why Should We Conduct Interviews? Because there’s real value to user research. Companies save money and ship fewer wrong products when conducting user research. A good rule of ...
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Trailblazing Women in Product Management: Arati Sohoni, Director of Product Management at Walmart
For our next installment of the Women in Product Management Series, I interviewed Arati Sohoni, Director of Product Management at Walmart. View the full list of this blog ...
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Product Management Roles: Whose Job is it? [+Webinar]
Watch the webinar on-demand to get an in-depth discussion on clarifying roles and responsibilities: Demystifying the Roles and Responsibilities of Product Professionals. Product-Focused Teams You’ve decided that your ...
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Trailblazing Women in Product Management: Padmashree Koneti, VP Product Management at Limeade
For our next installment of the Women in Product Management Series, I interviewed Padmashree Koneti, VP of Product Management at Limeade. View the full list of this blog ...
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New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends
The following insights have been drawn from the McKinsey & Company report: Beyond hiring: How companies are reskilling to address talent gaps, 2020. Rapid market and technology changes ...
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7 Reasons Why Products Fail
What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial ...
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Qualitative Research — You Asked, We Answered
This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you ...
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Wrangling Insights From Your Qualitative Research [+Webinar]
To learn about this topic more in-depth, watch our on-demand webinar: Fueling Your Product Strategy with Qualitative Research. Download the Customer Site Visit Canvas to help you quickly ...
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