The Optimal Product Management Blog

Trailblazing Women in Product Management: Daniela Ornelas, Vice President Product Management at Wabtec Corporation
For our next installment of the Women in Product Management Series, I interviewed Daniela Ornelas, Vice President of Product Management at Wabtec Corporation. To read the entire series on Women in Product Management make sure to sign up for our ...
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The Latest

Creating Team OKRs that Inspire and Drive Value
From OKR’s to North Star If you’re like many other Product leaders, you recognize the importance of setting the direction for your team with Objectives and Key Results ...
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Featured Product Management Consultant: Dean Peters
For this featured interview from our Consultant Interviews Series, we spoke with Dean Peters. Dean shared with us what attracted him to Product Management, why it’s important to ...
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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product
Two Critical Roles According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in ...
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Jobs-to-Be-Done: A Guide to Maximizing the JTBD Approach
What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer. The Jobs-to-Be-Done (JTBD) ...
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Trailblazing Women in Product Management: Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage
For our next installment of the Women in Product Management Series I interviewed Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage. To read the ...
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How to Achieve a Successful Agile Transformation
Great news! You’ve decided to move to Agile product development. Before you pop open the Champagne, here’s the bad news: 47% of Agile transformations fail. An immutable cultural ...
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Trailblazing Women in Product Management: Monika Portman, Associate Vice President of Product Management at Cox Automotive.
For our next installment of the Women in Product Management Series, I interviewed Monika Portman, Associate Vice President of Product Management at Cox Automotive.  To read the entire series ...
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Featured Product Management Consultant: Bill Haines
How and why did you break into Product Management?  Having started my career as a beer marketer, I needed some way to redeem myself!  My time with Anheuser-Busch ...
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From Outputs to Outcomes, Achieving Success with OKRs [Video]
Perception of the Product Manager  I’ve worked in the product space for almost 20 years. In every organization I’ve been a part of, one of the biggest challenges ...
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