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The Optimal Product Management Blog

Optimal Product Process™ 3.0 Phase Three: Develop
This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the ...
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The Latest

Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves
Misalignment between satisfying end users and wowing decision makers may hurt your bottom line Every product team tries to prioritize features that most significantly drive sales and retention. ...
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Women in Product Management: Rachel Schiff, VP Product Management at Virgin Pulse
For our next installment of the Women in Product Management Series I interviewed Rachel Schiff, VP Product Management at Virgin Pulse To read the entire series on Women ...
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Product Manager Salary Data in 2019
This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors ...
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Optimal Product Process™ 3.0 Phase Two: Plan
This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE During the plan phase, product managers ...
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Women in Product Management: Irina Farooq, Chief Product Officer at Kinetica
For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in ...
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Optimal Product Process™ 3.0 Phase One: Conceive
This post describes the first phase in the Optimal Product Process: Conceive. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE Generating New Ideas During the Conceive ...
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Are Product Leaders Listening to Customers?
As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, ...
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280 Group’s Top Product Management Blog Posts of 2018
Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in ...
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Why IT Teams Benefit from a Product Management Viewpoint
Refocusing the Lens Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. ...
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