The Optimal Product Management Blog

Cyber Monday: 20% Off Product Management Courses
Take Advantage of Our Biggest Sale Of The Year! Offer Extended to Monday – 12/6. Discount automatically applied at checkout. Save 20% on Product Management Courses Turn the corner on 2021 and take the step to advance your career in ...
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The Latest

The Power of Agile — You Asked, We Answered
Last month, we presented the webinar, How Teams and Leaders Can Unleash the Power of Agile. You can view the accompanying blog post as a primer to learn ...
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Trailblazing Women in Product Management: Susan Gasperini, Vice President, Technical Product Manager at LPL Financial
For our next installment of the Women in Product Management Series, I interviewed Susan Gasperini, Vice President, Technical Product Manager at LPL Financial. View the full list of ...
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Introducing the Self-Study Version of 280 Group’s Digital Product Management Course
Launched in 2020, 280 Group’s Digital Product Management: Live Online course has gained acclaim among product leaders as a comprehensive course covering the critical skills needed to advance ...
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280 Group Publishes 2nd Edition of its Product Management Skills Benchmark Report
Download the Product Management Skills Benchmark Report, 2nd Edition Based on over 4000 responses, the report provides the most comprehensive view of where product professionals excel – and ...
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How to Create a Powerful Customer Journey Map [+Webinar]
Limited Access until Nov 18 – watch our on-demand webinar, Customer Journey Maps – Your Secret Weapon to Driving Product Adoption. The customer journey is a phrase that’s ...
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Why You Need to Shift Your Team from “Agil-ish” to Agile [+Webinar]
To learn more in-depth about how to adapt Agile values and become more effective at delighting your customers, watch our on-demand webinar, How Teams and Leaders Can Unleash ...
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Trailblazing Women in Product Management: Laura Bednasz, Vice President, Product Management at Xylem
For our next installment of the Women in Product Management Series, I interviewed Laura Bednasz, Vice President, Product Management at Xylem. View the full list of this blog ...
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Agile vs. Roadmaps — Ending the Battle [+Webinar]
Watch our on-demand webinar, Unlocking a More Strategic Product Roadmap using Agile, to learn more in-depth about taking your product roadmap to the next level using Agile. The ...
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Product Manager vs. Product Owner — You Asked, We Answered
Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? You can view the accompanying blog post as ...
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How to Create Personas for Your Next Product — and Why It Matters
Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The ...
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