The Optimal Product Management Blog

Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t ...

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog ...

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle. As Product Managers, we’re constantly watching ...

Let’s Not Focus on the Eternal Question For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager ...

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one ...

Download the Brief: Industry Trends in Financial Services with Product Management Transformation. Digital transformation initiatives heated up in organizations across multiple industries during the pandemic — and the ...

Watch our on-demand webinar, Cultivating a Strategic Product Team, Part 2: Elevating Executive Gate Reviews, to learn more about the process in-depth. After completing a recent Gate Review ...

For our next installment of the Women in Product Management Series, I interviewed Cecile Leroux, Group Vice President, Product Research & Innovation at UKG (Ultimate Kronos Group). View ...

Watch our on-demand webinar, The What & Why of Continuous Discovery, to learn how to shift from a project mindset to a continuous mindset. What product or services ...