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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!

Five Key Factors For Creating An Effective Product Management Optimization Plan

Critical elements to consider in order to successfully transform your organization. Have you ever thought about creating a plan for optimizing Product Management at your company but don’t know where to start? Here are a few key elements the 280 Group looks at when building out an optimization plan. We have also included a Product Management Optimization Plan Checklist that you can use to fill in your own information. Download Your Copy Of The Whitepaper

Product Management ROI Calculator

The ROI of Optimizing Product Management

Have you ever wondered what the return on investment (ROI) would be if you Optimized Product Management at your company? This white paper will explain how to calculate the ROI of optimizing Product Management at a company. It also includes a Product Management ROI Calculator which you can use to run your own numbers. Download Your Copy Of The Whitepaper

Challenges In Product Management Survey Results

Challenges In Product Management Survey Results

We recently conducted an extensive survey of Product Management organizations around the world. The results are in and the final report contains data from over 850 Product Managers and Product Management team leaders about the biggest challenges faced in their organizations. The final report also includes recommendations for how to avoid the most common challenges faced. Download Your Copy Of The Report A few key statistics from the Product Management survey results 49%: Half of companies do not use a consistent…[continue reading]

Product Management Productivity Tip #1: Prioritizing

As a Product Manager you will always have far more work to get done than you can possibly get to. Between thinking strategically and driving things related to your products from a high level to executing the day-to-day tactical work required for product success, you will have a full list of to-do items and plenty of requests that go unfulfilled. The ironic things is that the more competent you are, the more people will ask for your time and help.…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #38: Honest, Open Messaging Leads to Success

Product Marketing Rule #38 from the best-selling book, 42 Rules of Product Marketing, was written by Paul Gray, Director of Community Engagement, independent games startup Bubble Gum Interactive Increasingly, product marketers are recognizing that developing a valuable and beneficial relationship with customers requires a more open and somewhat humble approach. Product marketers are responsible to make potential customers aware of products, encourage them to consider and use these products, and establish a loyal commitment to, or relationship with, the brand.…[continue reading]

SNAP Job Search

Making Your Job Search a SNAP

As the Director of Recruiting and a Professional Life Coach, I have a lot of conversations with people about finding a new job. I also have a lot of conversations with hiring managers about finding the right addition to their team. For the most part, people are not enjoying the process on either side of the desk. My strategy in life is to have fun. It’s a big value of mine. I relish the conversations with candidates who are curious…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #38: Great Execution Trumps a Great Product Idea

Product Management Rule #38 from the best-selling book, 42 Rules of Product Management, was written by Janet George, Director of Research Engineering, Yahoo! Research A good product idea with great execution can be worth $200 million. A brilliant idea with mediocre execution is worth about $20. Focusing on execution is often challenging, especially for product managers, because there are thousands of little decisions that need to be made when bringing a new product to market. These decisions can be broadly classified…[continue reading]