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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
42 rules product marketing book cover

Product Marketing Rule #37: Get Close and Personal with Your Customers

Product Marketing Rule #37 from the best-selling book, 42 Rules of Product Marketing, was written by Natalie Yan-Chatonsky, Product Strategy Consultant, Brainmates Product marketers can now engage more intimately with more customers than ever. Talking regularly to both customers and non-customers is the basis for successful product marketing planning and execution. Conversations can easily be carried out one-to-one over the phone, face-to-face, or video conferencing, or one-to-many with social media. Product marketers can now engage more intimately with more customers…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #37: Trust and Leadership Through Good Relationships

Product Management Rule #37 from the best-selling book, 42 Rules of Product Management, was written by Howard Rosenfield, Founder and Principal Consultant, Matanzas Creek Consulting, LLC All of these necessary skills are wasted without the ability to motivate and lead the broader team to achieve a common goal. Product management is both a challenging and rewarding job. The former stems largely from the fact that as product managers we have a great deal of the responsibility, but little direct authority to…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #36: Turn Your Audience into Advocates

Product Marketing Rule #36 from the best-selling book, 42 Rules of Product Marketing, was written by Adrienne Tan, Director, Brainmates, Australian product management and marketing agency In effect, social media becomes the platform where users sell to buyers. A key task of Product Marketing is to create buying messages that entice buyers to purchase. Sound simple? As any great Product Marketer knows, there is a plethora of activity that occurs before crafting appropriate messages that make products stand out in…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #36: Decide What You Are Going to Do and Not Do

Product Management Rule #36 from the best-selling book, 42 Rules of Product Management, was written by Mike Freier, Senior Principal Consultant, 280 Group Companies must also be clear about what businesses and market segments they are not going to support because every company has limited resources. Regardless of size, every company has limited resources and must make some tough decisions about what product and services they want to offer. In parallel, companies must also decide what market segments they are not…[continue reading]

Choosing a Great Product Manager

Choosing a Great Product Manager

Last week I noticed that a hot wireless device company had over 800 applicants apply for a Director of Product Management position they posted on LinkedIn. As someone who spends a lot of time mining the best Product Management talent, I was not only shocked at how many people applied (I mean really, what were the last 600 people thinking), but really curious how this company would select the top 5 candidates from that large pool of talent. Most companies,…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #35: Create Simple Messages for Complex Products

Product Marketing Rule #35 from the best-selling book, 42 Rules of Product Marketing, was written by Noël Adams, President, Clearworks Remember this: customers don’t want details and technological explanations, they want benefits and functionality. All too often companies have great products, but those products never have a chance of being seen by customers. Why? Many times, customers don’t understand enough about what the product is to even want to check the product out. You can have a great product, but…[continue reading]

Free Press Release Template

Free Press Release Template

This press release template will help you write an effective and compelling press release quickly and easily. It uses the standard press release format, and is a Word template that you can use to create your own press release. This template is part of the 280 Group Product Review Program Toolkit™. The Press Release Template Is Included In Our Free Resources Download All Of Our Free Resources Here Download Now