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280 Group Optimal Product Management Blog
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How to hire the perfect product management contractor

How to Hire the Perfect Product Management Contractor – Webinar

We are announcing our next Product Management Webinar, don’t miss your chance to learn all about the value of adding a Product Management Contractor and the best ways to make the hiring process an efficient success. How to Hire the Perfect Product Management or Product Marketing Contractor Hosted by AIPMM, featuring Brian Lawley Friday, December 1st, 9 AM Pacific Time Are you ready to finally get the right person for the job, without the headache? You’ll learn step-by-step on how…[continue reading]

Get sales reps on your side

1 Surefire Way to Get Sales Reps on Your Side

In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at places like Apple and Dell and Oracle and is here to share some wisdom about the relationship between Product Managers and Salespeople. Brian has just one question for Dave: If there was one thing that a Product Manager could do to get a salesperson on their side, what would that be? Watch…[continue reading]

Women in Product Management Sarah Hatfield

Women in Product Management: Sarah Hatfield, VP Product Management at OnProcess Technology

For our fourth installment of Women in Product Management Series, I interviewed Sarah Hatfield, VP Product Management and Client Solutions at OnProcess Technology. To catch the entire series on Women in Product Management make sure to sign up for our newsletter. How does training for battle in Afghanistan prepare you for an executive role in Product Management? That was just one of the topics I discussed with Sarah as part of our Women in Product Series. According to LinkedIn, Sarah’s…[continue reading]

Product Manager Nightmares

Product Manager Nightmares and Horror Stories

Happy Halloween They may not have a catchy theme song like the Ghost Busters, but Product Managers are no strangers to scary situations. To celebrate the spookiest of holidays, Brian Lawley and Pamela Schure share a lighthearted recount of some memorable Product Manager nightmares and horror stories from their decades of experience. The Horrible Non-working Product I accepted a job working on an incredibly innovative new product and was very excited. What the executives and engineers claimed it could do…[continue reading]

Apply Lean Product Management Right Away

3 Ways to Apply Lean Product Management Right Away

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers. Today Greg will share three ways that Product Managers can apply Lean methodologies in their day to day work. Watch The Video Three things you can do right out of the gate are increase…[continue reading]

Tell the Story of Your Product

Help Salespeople Tell the Story of Your Product

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product. Watch The Video One of the challenges Tom sees when Salespeople try to learn about the products or learn to tell the story about the products, is that there’s too much focus on the features of the…[continue reading]

3 Strategies for Pitching Product Management Ideas

3 Strategies to Pitch Product Management Ideas

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people. Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you.…[continue reading]