The Optimal Product Management Blog

How to Create Personas for Your Next Product — and Why It Matters
Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide ...
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The Latest

The Power of Product Positioning and the “7 Ps” Marketing Mix
Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t ...
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Trailblazing Women in Product Management: Nicole Francis, Director of Product Management at Paycor
For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog ...
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Behind the Product: Kellogg’s Succeeds in Meat Alternative Market Thanks to its Data-Driven Agile Approach
In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle. As Product Managers, we’re constantly watching ...
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3 Tips for Optimizing the Product Manager and Product Owner Relationship [+Webinar]
Let’s Not Focus on the Eternal Question For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager ...
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8 Reasons Why Brand Managers Need Formal Product Marketing Training
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one ...
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3 Trends in Financial Services that Product Managers Must Tackle by Upskilling
Download the Brief: Industry Trends in Financial Services with Product Management Transformation. Digital transformation initiatives heated up in organizations across multiple industries during the pandemic — and the ...
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Strategic Team Alignment: Elevating the Executive Gate Review [+Webinar]
Watch our on-demand webinar, Cultivating a Strategic Product Team, Part 2: Elevating Executive Gate Reviews, to learn more about the process in-depth. After completing a recent Gate Review ...
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Trailblazing Women in Product Management: Cecile Leroux, Group Vice President, Product Research & Innovation at UKG
For our next installment of the Women in Product Management Series, I interviewed Cecile Leroux, Group Vice President, Product Research & Innovation at UKG (Ultimate Kronos Group). View ...
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How to Drive Value for Customers and Your Business with Continuous Discovery [+Webinar]
Watch our on-demand webinar, The What & Why of Continuous Discovery, to learn how to shift from a project mindset to a continuous mindset. What product or services ...
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