The Optimal Product Management Blog

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line Every product team tries to prioritize features that most significantly drive sales and retention. ...

For our next installment of the Women in Product Management Series I interviewed Rachel Schiff, VP Product Management at Virgin Pulse To read the entire series on Women ...

This article draws on multiple sources to provide Product Manager salary data. It also includes links to the sites so that you can customize the various salary factors ...

This post describes the second phase in the Optimal Product Process: Plan. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE During the plan phase, product managers ...

For our next installment of the Women in Product Management Series, I interviewed Irina Farooq, Chief Product Officer at Kinetica. To read the entire series on Women in ...

This post describes the first phase in the Optimal Product Process: Conceive. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE Generating New Ideas During the Conceive ...

As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, ...

Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in ...

Refocusing the Lens Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. ...