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The Optimal Product Management Blog

Are Product Leaders Listening to Customers?
As a product leader, your goal is to constantly provide a better product to deepen engagement, grow your revenue, and delight your customers. In order to do so, you need to listen—we mean really listen—to customer feedback. Customers are sensitive ...
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The Latest

280 Group Top 10 Blog Posts of 2018
280 Group’s Top Product Management Blog Posts of 2018
Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in ...
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Product Management Techniques for IT Teams
Why IT Teams Benefit from a Product Management Viewpoint
Refocusing the Lens Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. ...
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Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group
For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read ...
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280 Group - Cyber Monday 2018
Cyber Monday: 20% Off All Online Purchases
Last Chance On Our Only Sale Of The Year! Use Coupon Code at Checkout – CYBERSALE18 Offer Expires Friday – 11/30 Save On All Online Purchases Best-Selling Products ...
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Citi Mobile App - Benefit Led Marketing
Back to Basics: Benefit-Led Messaging
“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I ...
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Strategies Explain Product Manager Role
“What Do You Do Again?” – Tips to Explain the Product Manager Role
“What Do You Do Again?” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management ...
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Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview
For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series ...
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A Global Benchmark Survey - Product Management Skills
A Global Benchmark Survey – Product Management Skills
See How You Compare To Product Managers Worldwide! Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you ...
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Sales and Marketing Partnership
Meet Your New Partner: The Sales Team – B2B Marketing Rules
In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...
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