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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
Challenges In Product Management 2015 Survey

Challenges In Product Management 2015 Survey

We need your opinions and experience to help us move the Product Management profession forward! The Challenges in Product Management survey takes less than seven minutes to complete, and all participants will receive the final report as well as an electronic copy of Brian Lawley’s top 50 Amazon business best seller, The Phenomenal Product Manager. Additionally, all respondents will be entered into a drawing. The first place winner will receive an iPad Air 2 and the second place winner will…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #32: Determine Your Marketing Approach Early and Wisely

Product Management Rule #32 from the best-selling book, 42 Rules of Product Management, was written by Barbara Rice, Senior Principal Consultant, 280 Group A brilliant product without the right marketing approach to support it can result in company failure. As product managers, you always have to struggle to meet customer needs in the context of an unrealistic schedule in order for the company to meet its objectives. It’s easy to get caught up and over- whelmed with turning out a perfect…[continue reading]

5 Ways to Cut to the Chase as a Product Manager

5 Ways to Cut to the Chase as a Product Manager

This post was written by Pamela Schure, Director of Products and Services for the 280 Group. Register for her upcoming webinar which will have more in-depth information on this topic: Earning Influence And Authority To Be A More Effective Product Manager The wonderful part about being a Product Manager is the passion you feel for your product and the benefits that it brings to your customers. In fact, I’ve had small children and managed newly minted products at the same…[continue reading]

5 Ways for Product Managers to Influence Without Formal Authority

5 Ways for Product Managers to Influence Without Formal Authority

There’s an old saying that Product Management has all of the responsibility and no official authority. Based on my 25 year career in the profession I find this to be a statement of truth. That’s one reason why Product Management is an incredibly difficult job, and at the same time why it is one of the most rewarding jobs in the world. In the 280 Group’s upcoming webinar, “Earning Influence and Authority to Be a More Effective Product Manager”, Pamela…[continue reading]

Beta Program Bug and Feature Database Free Template

Free Beta Program Bug And Feature Database

The free Beta Program Bug and Feature Database allows you to capture bugs and features that customers report during a Beta Program. Using the database you can capture all bug and feature requests and then categorize and prioritize them. Read our previous post How to Run an Effective Beta Program. These files are also part of of the 280 Group Beta Program Toolkit™. The Beta Program Bug And Feature Database Is Included In Our Free Resources Download All Of Our Free…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #31: Prepare Your Marketing for the Final Three Feet

Product Marketing Rule #31 from the best-selling book, 42 Rules of Product Marketing, was written by By John Cook, Disruptive Products Guy, Nokia In a Business to Consumer (B2C) environment, we often have to leave the task of selling the product to the customer to those who may be underskilled, unprepared, or both. As product marketing managers, we spend a lot of time thinking about positioning our products. However, in a Business to Consumer (B2C) environment, we often have to…[continue reading]

Competitive Matrix Feature Comparison Chart Free Template

Free Competitive Matrix Feature Comparison Chart

The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Insert your product’s category name at the top of the “Competitive Feature Matrix” sheet.…[continue reading]