The Optimal Product Management Blog

As Product Managers (PMs) and Product Marketers (PMMs), you want to know that you’re doing meaningful work and are creating products that impact consumers’ lives, in a very ...

“It is nice to have valid competition; it pushes you to do better.” —Gianni Versace, Designer How well do you really know your competition? When your boss or ...

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers Product Management and Product Marketing Management are complementary roles. In some companies, different people occupy ...

In honor of International Women’s Day 2020, 280 Group hosted a virtual panel discussion on how trailblazing women paved their way into Product Management. The panel, stemming from ...

Net Promoter Score is an important political number, but it’s a method of measuring customer sentiment that falls on a flat scale. Over 150 S&P companies cited NPS ...

If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable ...

A Common Product Challenge The class had not yet started, but I was already getting questions about specific challenges the Product Managers at this company were facing. A ...

Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 ...

You Just Landed a Product Manager Interview… Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. Over the past several decades, I’ve ...