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The Optimal Product Management Blog

Strategies Explain Product Manager Role
“What Do You Do Again?” – Tips to Explain the Product Manager Role
“What Do You Do Again?” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what ...
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The Latest

Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview
For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series ...
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A Global Benchmark Survey - Product Management Skills
A Global Benchmark Survey – Product Management Skills
See How You Compare To Product Managers Worldwide! Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you ...
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Sales and Marketing Partnership
Meet Your New Partner: The Sales Team – B2B Marketing Rules
In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...
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Women in Product Management - Duessa Holscher
Women in Product Management: Duessa Holscher, Chief Product Officer at Granbury Solutions
For our next installment of the Women in Product Management Series I interviewed Duessa Holscher, Chief Product Officer at Granbury Solutions. To read the entire series on Women ...
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PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be ...
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Product Requirements - Throw Out the Laundry List and Have Some Fun
Product Requirements: Throw Out the Laundry List and Have Some Fun
Throw Out The “Laundry List” My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure ...
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Value Proposition Example
Perfect Your Value Proposition – B2B Marketing Rules
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to ...
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Women in Product Management - Corey Fiedler new
Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge
For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series ...
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B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. ...
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