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The Optimal Product Management Blog

Value Proposition Example
Perfect Your Value Proposition – B2B Marketing Rules
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to the target market. If your talk doesn’t say the right things to ...
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The Latest

Women in Product Management - Corey Fiedler new
Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge
For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series ...
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B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. ...
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Women in Product Management | Megan Schmidt
Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical
For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical To read the entire series on Women ...
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Women In Product Management - Marie-Pierre Belanger
Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes
For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series ...
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Product Management Consultant Interview Ken Feehan
Featured Product Management Consultant: Ken Feehan
Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a ...
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Writing Market Requirements Effectively
Writing Market Requirements Effectively
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile ...
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Women in Product Management Tiffany Trent-Abram
Women in Product Management: Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services
For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series ...
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Product Management Consultant Interview Leslie
Featured Product Management Consultant: Leslie Bixel
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues. Our second ...
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Women in Product Management Jennifer Lyons
Women in Product Management: Jennifer Lyons, Product Management Consultant
For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her ...
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