The Optimal Product Management Blog

Whole Product Concept – A Quick Guide for the Expert PM [+Webinar]
What is Whole Product Concept? Whole Product Concept involves viewing your product as more than just a sum of its features, but rather as everything involved with the experience customers have with your product. To develop your Whole Product Concept, ...
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The Latest

Product Manager Salary [2021 Data]
This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager Interest ...
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Product Management Recruiting: 6 Tips to Accelerate the Process
Product leaders in need of extraordinary talent rarely find themselves in a position where they are afforded ample time to recruit, evaluate, hire, and ramp-up a new Product ...
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Voice of the Customer (VoC) Guide for Product Managers [+Template]
What is Voice of the Customer? Voice of the Customer (VoC) is a term used to describe the in-depth process of capturing customer’s expectations, preferences, and aversions. Therefore, ...
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Product Management Certificate vs Certification — What’s the Difference?
Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number ...
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What Product Managers Need to Know in 2021 [+Webinar]
To learn more in-depth about these important trends for 2021, watch our on-demand webinar, 8 Trends to Track for Product Success in 2021. 2020. Craziest. Year. Ever. I ...
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Best Affordable (and Free) Online Product Management Courses
Hooray! You’ve decided you want to take a better look into a Product Management career. But, are you ready to take the dive and invest your time (and ...
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280 Group Finalists in Product Management Today MVP Awards 2020!
Celebrating the Nominations We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP ...
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Trailblazing Women in Product Management: Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric
For our next installment of the Trailblazing Women in Product Management series, I interviewed Quisha Light, Manager, Product Development and Lifecycle Management at Portland General Electric (PGE). View ...
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How to Avoid Career-Damaging Mistakes as a Product Manager [+Webinar]
You landed that great new gig… You are the Product Manager of this great new “thing.” Or maybe you stepped into a management position and you are managing ...
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How to Fuel the Right Culture for a Winning Product Team [+Webinar]
To learn about all 10 key touchstones, watch our on-demand webinars: 10 Keys to Unlocking a Winning Product Team, Part 1 10 Keys to Unlocking a Winning Product ...
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