The Optimal Product Management Blog

This post describes the fifth phase in the Optimal Product Process: Launch. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Breaking the “If we build it, ...

The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your ...

For our next installment of the Women in Product Management Series I interviewed Jeannie Griffin, Vice President of Products and Technology Solutions at BCD Meetings and Events. To ...

Our top customer journey mapping tools discussed in this article will help guide you to better results for your customers – and they just may be the key ...

This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE As the end of development nears, ...

For our next installment of the Women in Product Management Series I interviewed Liz Buderus, Vice President of Product Management at Epsilon. To read the entire series on ...

Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We ...

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Using a great plan (whether an ...

Misalignment between satisfying end users and wowing decision makers may hurt your bottom line Every product team tries to prioritize features that most significantly drive sales and retention. ...