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The Optimal Product Management Blog

PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got ...
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The Latest

Product Requirements - Throw Out the Laundry List and Have Some Fun
Product Requirements: Throw Out the Laundry List and Have Some Fun
Throw Out The “Laundry List” My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure ...
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Value Proposition Example
Perfect Your Value Proposition – B2B Marketing Rules
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to ...
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Women in Product Management - Corey Fiedler new
Women in Product Management: Corey Fiedler, VP, Head of Product Management at Broadridge
For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series ...
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B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. ...
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Women in Product Management | Megan Schmidt
Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical
For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical To read the entire series on Women ...
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Women In Product Management - Marie-Pierre Belanger
Women in Product Management: Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes
For our next installment of the Women in Product Management Series I interviewed Marie-Pierre Belanger, VP Digital Solutions Product Management at Pitney Bowes. To read the entire series ...
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Product Management Consultant Interview Ken Feehan
Featured Product Management Consultant: Ken Feehan
Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a ...
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Writing Market Requirements Effectively
Writing Market Requirements Effectively
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile ...
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Women in Product Management Tiffany Trent-Abram
Women in Product Management: Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services
For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series ...
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