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280 Group Optimal Product Management Blog
Product Management Training & Consulting
Featured Consultant Phil

Featured Product Management Consultant Interview: Phil Burton

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. Our first featured Product Management Consultant is Phil Burton, a seasoned PM veteran who talks about the most difficult parts of Product Management, his favorite training exercise and more. “Too few product managers actually get out in front of customers and discuss their needs, yet this process can lead to market and financial success.”…[continue reading]

Optimal Product Process Poster

Optimal Product Process Poster for Sale Now

After receiving many inquiries about them over the years, we at 280 Group are now officially selling Optimal Product Process (OPP) posters. Using a solid Product Management Framework is one of the most important things a good Product Manager can do. Implementing and referring to a proven Product Management framework will help keep a team all on the same page, prevent tasks from slipping through the cracks, and limit critical mistakes. Learn more about the importance of a Product Management…[continue reading]

Agile Marketing Using Scrum

Agile Marketing Using Scrum

This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back in the 1940’s, Toyota adopted Agile manufacturing methodologies (specifically Kanban) to reduce waste and increase transparency across teams, and as a way to promptly address constantly changing customer needs. Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is…[continue reading]

Why agile marketing is the key to successful products

Why Agile Marketing is the Key to Successful Products

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach…[continue reading]

Top Product Management Blog Posts

The 280 Group’s Top Product Management Blog Posts of 2016

Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. We felt that 2016 was likely the best year yet for our Product Management Blog so we would like to share with all of you the top 10 most visited posts of the year. Let us know in the comments which was your favorite, we appreciate the feedback. 10.…[continue reading]

9 ways to validate your startup ideas

9 Ways to Validate Your Startup Ideas

This is a guest post by Scott Davis. Scott has been blogging and managing websites for several years now. He developed a multitude of strategies and methods to streamline his content production allowing him to do more in much less time and free up his schedule to better enjoy life. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge. A lot of people…[continue reading]

Product Management for Dummies Book

Product Management For Dummies Book Now Available

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group. The definitive guide to Product Management and a must-read for any and all Product Managers. A uniquely comprehensive resource, this book is approachable for new PMs while still providing great value for Product Managers of any experience level. The Product Management For…[continue reading]