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The Optimal Product Management Blog

Product Management Techniques for IT Teams
Why IT Teams Benefit from a Product Management Viewpoint
Refocusing the Lens Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. I’d love to meet the person who started going across the world ...
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The Latest

Women in Product Management: Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group
For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read ...
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280 Group - Cyber Monday 2018
Cyber Monday: 20% Off All Online Purchases
Last Chance On Our Only Sale Of The Year! Use Coupon Code at Checkout – CYBERSALE18 Offer Expires Friday – 11/30 Save On All Online Purchases Best-Selling Products ...
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Citi Mobile App - Benefit Led Marketing
Back to Basics: Benefit-Led Messaging
“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I ...
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Strategies Explain Product Manager Role
“What Do You Do Again?” – Tips to Explain the Product Manager Role
“What Do You Do Again?” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management ...
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Women in Product Management: Louise K. Allen, SVP Product Management and Solutions Marketing at Planview
For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series ...
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A Global Benchmark Survey - Product Management Skills
A Global Benchmark Survey – Product Management Skills
See How You Compare To Product Managers Worldwide! Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you ...
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Sales and Marketing Partnership
Meet Your New Partner: The Sales Team – B2B Marketing Rules
In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...
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Women in Product Management - Duessa Holscher
Women in Product Management: Duessa Holscher, Chief Product Officer at Granbury Solutions
For our next installment of the Women in Product Management Series I interviewed Duessa Holscher, Chief Product Officer at Granbury Solutions. To read the entire series on Women ...
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PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be ...
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