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The Optimal Product Management Blog

B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. With this real-world understanding of the terrain you can plot the most ...
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The Latest

Women in Product Management | Megan Schmidt
Women in Product Management: Megan Schmidt, VP Product Management at CompuGroup Medical
For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical To read the entire series on Women ...
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Product Management Consultant Interview Ken Feehan
Featured Product Management Consultant: Ken Feehan
Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a ...
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Writing Market Requirements Effectively
Writing Market Requirements Effectively
Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile ...
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Women in Product Management Tiffany Trent-Abram
Women in Product Management: Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services
For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series ...
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Product Management Consultant Interview Leslie
Featured Product Management Consultant: Leslie Bixel
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues. Our second ...
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Women in Product Management Jennifer Lyons
Women in Product Management: Jennifer Lyons, Product Management Consultant
For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her ...
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Mobile Product Manager Metrics
25 Metrics that Matter for Mobile Product Managers in 2018
Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume ...
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The Importance of Product Positioning
The Importance of Product Positioning
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is ...
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Understanding Customer Needs: Problem Solution vs. Space
Understanding Customer Needs: Problem vs. Solution Space
This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, ...
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