The Optimal Product Management Blog

View our Training Calendar to check out the next in-person course. What the Pandemic Has Taught Us about Teaching and Learning Over the past 18 months, the world ...

Download the Brief: Insurance Trends and Their Implications for Product Management & IT. When it comes to adopting digital tools and technologies, it’s “full steam ahead” for businesses ...

Watch our on-demand webinar, The Product Operations Powerhouse—and Why You Need it, on June 10th at 10:00am PT to learn more in-depth about how to leverage the ProdOps ...

Take Advantage of our 15% Off Sale and Shop Our Courses Going Back in Time Have you ever wondered how far back the role of Product Management goes? ...

A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. The hard work starts early—from defining the target audience to ...

Watch our webinar on-demand, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager for an in-depth discussion on creating strategic alignment in your team with ...

Identify the Insights Recently, we explored using Voice of the Customer techniques to better understand your customers’ needs, find “moments of truth,” and identify how your product can ...

Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations ...

Watch our on-demand webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free”, to learn more in-depth about product-led growth pricing models. My Recent “Free” Experience ...