The Optimal Product Management Blog

Identify the Insights Recently, we explored using Voice of the Customer techniques to better understand your customers’ needs, find “moments of truth,” and identify how your product can ...

Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations ...

Watch our on-demand webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free”, to learn more in-depth about product-led growth pricing models. My Recent “Free” Experience ...

Why Should We Conduct Interviews? Because there’s real value to user research. Companies save money and ship fewer wrong products when conducting user research. A good rule of ...

For our next installment of the Women in Product Management Series, I interviewed Arati Sohoni, Director of Product Management at Walmart. View the full list of this blog ...

Watch the webinar on-demand to get an in-depth discussion on clarifying roles and responsibilities: Demystifying the Roles and Responsibilities of Product Professionals. Product-Focused Teams You’ve decided that your ...

For our next installment of the Women in Product Management Series, I interviewed Padmashree Koneti, VP of Product Management at Limeade. View the full list of this blog ...

The following insights have been drawn from the McKinsey & Company report: Beyond hiring: How companies are reskilling to address talent gaps, 2020. Rapid market and technology changes ...

What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial ...