The Optimal Product Management Blog

Our Product Management and Product Marketing blog has been sharing content and engaging readers for over a decade. Every year we produce articles that support our readers in ...

Refocusing the Lens Yet another call from an IT team asking if we can help them transition from a project-focused view to a product-focused view of their work. ...

For our next installment of the Women in Product Management Series I interviewed Soni Meinke, VP Corporate Product at Optum, a Division of United Health Group. To read ...

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“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I ...

“What Do You Do Again?” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management ...

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series ...

See How You Compare To Product Managers Worldwide! Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you ...

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...