The Optimal Product Management Blog

From OKR’s to North Star If you’re like many other Product leaders, you recognize the importance of setting the direction for your team with Objectives and Key Results ...

For this featured interview from our Consultant Interviews Series, we spoke with Dean Peters. Dean shared with us what attracted him to Product Management, why it’s important to ...

Two Critical Roles According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in ...

What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer. The Jobs-to-Be-Done (JTBD) ...

For our next installment of the Women in Product Management Series I interviewed Shuba Swaminathan, Vice President of Product, Developer Experience & Design at Vonage. To read the ...

Great news! You’ve decided to move to Agile product development. Before you pop open the Champagne, here’s the bad news: 47% of Agile transformations fail. An immutable cultural ...

For our next installment of the Women in Product Management Series, I interviewed Monika Portman, Associate Vice President of Product Management at Cox Automotive.  To read the entire series ...

How and why did you break into Product Management?  Having started my career as a beer marketer, I needed some way to redeem myself!  My time with Anheuser-Busch ...

Perception of the Product Manager  I’ve worked in the product space for almost 20 years. In every organization I’ve been a part of, one of the biggest challenges ...