For a new series of interviews with women leading product management teams, I reached out to Sara Wood, currently VP of Product at Gap, Inc in San Francisco. I was curious to learn what led her to Product Management, the missteps and lessons she learned along the way, and advice that she has for new Product Managers. When I asked Sara how she got into Product management, she shared that she started using network technology in graduate school for her…[continue reading]
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. Our second Featured Product Management Consultant is Greg Cohen, an Agile PM expert who discusses the most important skill a Product Manager can possess and the most common mistakes made in an Agile environment. The best product strategy and plan in the world isn’t going to succeed if you can’t collaborate with others to…[continue reading]
To find out how to be a better Product Manager we interviewed Pamela Schure, co-author of Product Management for Dummies. Pam has been a Product Manager and has been teaching Product Management for over two decades, and she provided us with some insights about three things she has seen effective Product Managers do that others don’t. First, become a master of using data. Have at least half a dozen (and preferably 2-3 times that many) data points about your customers,…[continue reading]
This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. The ABM marketer plays a role supporting sales proposals, and using ABM technology, has the potential to improve conversion rates and shorten sales cycles. ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy…[continue reading]
I recently attended a meeting of the Silicon Valley Agile Leadership Network on the topic Agile Beyond Software. The speaker was Jeanne Bradford, her talk was based on her experience developing customized Agile processes for hardware companies. She was not presenting a process that can be adopted as-is by a large number of hardware companies in the way that Scrum can be adopted by software companies. At the start, Jeanne said that people doing Agile software might find their “heads…[continue reading]
This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?” The idea of measuring marketing effectiveness and buyer’s response in…[continue reading]
Every few months or so, we will bring you a new interview with a featured 280 Group Consultant/Trainer who discusses a number of Product Management issues. Our first featured Product Management Consultant is Phil Burton, a seasoned PM veteran who talks about the most difficult parts of Product Management, his favorite training exercise and more. “Too few product managers actually get out in front of customers and discuss their needs, yet this process can lead to market and financial success.”…[continue reading]
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