The Optimal Product Management Blog

For our next installment of the Women in Product Management Series I interviewed Louise Allen, SVP Product Management and Solutions Marketing at Planview. To read the entire series ...

See How You Compare To Product Managers Worldwide! Participate in the largest global study on Product Management skills to date and receive a personalized skill report comparing you ...

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...

For our next installment of the Women in Product Management Series I interviewed Duessa Holscher, Chief Product Officer at Granbury Solutions. To read the entire series on Women ...

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be ...

Throw Out The “Laundry List” My boss calls me into his office and says that it’s time to create a new product description. “OK,” I say, not sure ...

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to ...

For our next installment of the Women in Product Management Series I interviewed Corey Fiedler, VP and Head of Product Management at Broadridge. To read the entire series ...

Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. ...