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The Optimal Product Management Blog

Product Management Skills – Benchmark Report
This post describes the fifth phase in the Optimal Product Process: Launch. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Breaking the “If we build it, they will come” fallacy: Once a product is released it rapidly becomes ...
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The Latest

Optimal Product Process™ 3.0 Phase Five: Launch
This post describes the fifth phase in the Optimal Product Process: Launch. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Breaking the “If we build it, ...
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Product Backlog Management- tips for product managers
Product Backlog Management – 10 Tips for Product Managers
The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your ...
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Women in Product Management Jeannie Griffin
Women in Product Management: Jeannie Griffin, VP of Product and Technology Solutions at BCD Meetings and Events
For our next installment of the Women in Product Management Series I interviewed Jeannie Griffin, Vice President of Products and Technology Solutions at BCD Meetings and Events. To ...
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Customer Journey Mapping Tools
Customer Journey Mapping Tools: Win the Customer Experience
Our top customer journey mapping tools discussed in this article will help guide you to better results for your customers – and they just may be the key ...
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Optimal Product Process™ 3.0 Phase Four: Qualify
This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE As the end of development nears, ...
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Liz Buderus, VP of Product Management at Epsilon
Women in Product Management: Liz Buderus, VP of Product Management at Epsilon
For our next installment of the Women in Product Management Series I interviewed Liz Buderus, Vice President of Product Management at Epsilon. To read the entire series on ...
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The Global Benchmark Survey: Product Management Skills – Initial Insights
Late last year, 280 Group conducted its most ambitious and comprehensive survey to date, to learn more about the skill levels of product managers across the globe. We ...
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Optimal Product Process™ 3.0 Phase Three: Develop
This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Using a great plan (whether an ...
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Your Product’s Most Important Feature Isn’t Getting the Attention it Deserves
Misalignment between satisfying end users and wowing decision makers may hurt your bottom line Every product team tries to prioritize features that most significantly drive sales and retention. ...
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