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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
Free Press Release Template

Free Press Release Template

This press release template will help you write an effective and compelling press release quickly and easily. It uses the standard press release format, and is a Word template that you can use to create your own press release. This template is part of the 280 Group Product Review Program Toolkit™. The Press Release Template Is Included In Our Free Resources Download All Of Our Free Resources Here

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #35: Act Like a Child

Product Management Rule #35 from the best-selling book, 42 Rules of Product Management, was written by Michaela Zwinakis, VP of Solution Management, Governance Risk, and Compliance Solutions, SAP One of the most important skills a product manager can adopt is as simple as remembering how to act like a child. One of the key responsibilities of a product manager is to determine underlying customer needs or problems. Once they are identified, the work begins to design and market a better solution.…[continue reading]

Product Launch Plan Marketing Budget Template

The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. These files are also part of of the 280 Group Product Launch Toolkit™. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Download All Of Our Free Resources Here Instructions Use this template to create your overall…[continue reading]

42 rules product marketing book cover

Product Marketing Rule #34: Speak in the Customer’s Language

Product Marketing Rule #34 from the best-selling book, 42 Rules of Product Marketing, was written by Jeff Lash, Creator of the Q-and-A site “How To Be A Good Product Manager” The best product marketing connects with the customer by speaking in terms which they understand and which resonate with their needs. Have you ever told family members or friends that you work in marketing and get responses of chuckles and eye rolls? Have they followed up with jokes about “paradigm”…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #34: Differentiation Isn’t Enough, You Have to Be Better

Product Management Rule #34 from the best-selling book, 42 Rules of Product Management, was written by Paul Alexander Gray, Consultant, brainmates pty ltd Differentiation is not enough. Discover how effective product managers are winning by making their products “better.” In an environment of product proliferation and intense competition, product managers must do more than just differentiate. They must find ways to satisfy customer needs and wants in ways that are ‘better’ than competitive offerings. Consider the case of hotel accommodation—a market…[continue reading]

Product Manager's Dream Car Tesla P85D Model S

A Product Manager’s Dream Car: Tesla P85D Model S

As Product Managers we all share one thing in common – we LOVE and are passionate about great products. We all have examples of these – products that delighted us and completely blew away our expectations. Products that are so good that once we use them we can never look back and our lives and world view were changed forever. That’s how I felt in 1985 when I first used a Macintosh, and I was lucky to be able to…[continue reading]

7 Deadly Sins Crossing the Chasm

Webinar: Chasm Model 2.0 with the Optimal Product Process™

Virtually everyone in Marketing or Product Management is familiar with the best-selling book, Crossing the Chasm, by Geoffrey Moore and the Chasm Institute (the newly-updated 2014-2015 “Crossing the Chasm” book has all new company examples from Salesforce, VMware, Google, Apple and many other leading companies). It presents an effective, pressure-tested strategy for getting traction with new products when they are brought to market. When combined with the phases in the ProdBOK and Optimal Product Process, the newly-updated Chasm Model 2.0…[continue reading]