The Optimal Product Management Blog

For our next installment of the Women in Product Management Series I interviewed Megan Schmidt, VP Product Management at CompuGroup Medical To read the entire series on Women ...

Our third featured interview in this series is with Ken Feehan, who talks about how he broke into Product Management, what the most rewarding part of being a ...

Many Product Managers struggle with writing market requirements that are effective in guiding their engineering teams to build the right solution. Whether you are writing requirements for Agile ...

For our next installment of the Women in Product Management Series I interviewed Tiffany Trent-Abram, VP Global Product Management at Transaction Network Services. To read the entire series ...

Every few months or so, we will bring you a new interview with a featured 280 Group Consultant who discusses a number of Product Management issues. Our second ...

For our next installment of the Women in Product Management Series I interviewed Jennifer Lyons, a Product Management Executive who has focused the last twelve years of her ...

Mobile product managers have a long list of metrics to pull from when determining the success of their products. Although it’s great to have options, the sheer volume ...

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is ...

This is the first article in a three part series on navigating the Problem vs. Solution Space with a focus on understanding customer needs. Understanding Customer Needs “Well, ...