The Optimal Product Management Blog

Product Operations — You Asked, We Answered
This month, we presented the webinar, The Product Operations Powerhouse—and Why You Need it. You can view the accompanying blog post as a primer to learn about the value of the ProdOps practice. We received so many great questions on ...
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The Latest

New Updates to 280 Group In-Person Product Management Training Courses
View our Training Calendar to check out the next in-person course. What the Pandemic Has Taught Us about Teaching and Learning Over the past 18 months, the world ...
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8 Reasons Insurance Companies Must Up-Level Their Product Managers’ Skill Sets in 2021
Download the Brief: Insurance Trends and Their Implications for Product Management & IT. When it comes to adopting digital tools and technologies, it’s “full steam ahead” for businesses ...
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The Power of Product Operations—and Why You Need it Now [+Webinar]
Watch our on-demand webinar, The Product Operations Powerhouse—and Why You Need it, on June 10th at 10:00am PT to learn more in-depth about how to leverage the ProdOps ...
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In Honor of Product Management Day, Here’s a History Lesson—and an Offer You Can’t Refuse
Take Advantage of our 15% Off Sale and Shop Our Courses Going Back in Time Have you ever wondered how far back the role of Product Management goes? ...
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What’s the REAL Cost of a Poorly Trained Product Management Team?
A product launch is a complex and multi-faceted activity that involves many teams collaborating successfully across an organization. The hard work starts early—from defining the target audience to ...
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Strategic Team Alignment: The Power of a One-Pager [+Webinar]
Watch our webinar on-demand, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager for an in-depth discussion on creating strategic alignment in your team with ...
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Product Requirements That Amplify Your Customer Needs [+Webinar]
Identify the Insights Recently, we explored using Voice of the Customer techniques to better understand your customers’ needs, find “moments of truth,” and identify how your product can ...
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Product Marketing Manager Salary [2021 Data]
Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations ...
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Product-Led Growth: The Flavors of “Free” [+Webinar]
Watch our on-demand webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free”, to learn more in-depth about product-led growth pricing models. My Recent “Free” Experience ...
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