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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #39: Be All You Can Be

Product Management Rule #39 from the best-selling book, 42 Rules of Product Management, was written by Reena Kapoor, Founder and Chief Strategist, Conifer Consulting Think like a general manager. Product management is a unique, central, powerful function when structured properly. You have all the responsibility but may feel like you have no authority. But you do have something very powerful at your disposal—influence. When a question arises about product direction, all eyes turn to you. If that’s not happening, ask yourself…[continue reading]

How to land your dream job

How to Land Your Dream Job

As the Director of Recruiting at the 280 Group, and as a Career Coach, I’m often asked the question, “How do I get my dream job?” Surprisingly the dream job doesn’t usually take place on the beach, but does entail changing industries or a profession. We start off building our careers in a certain direction and can then wake up one day and realize we’re not really doing something that we’re passionate about. We may be great at it, but…[continue reading]

5 Ways to Make PM Improvements Stick

Five Ways To Make Product Management Improvements Stick

According to McKinsey, only 10% of transformations that do not take a holistic approach actually succeed. Many companies make the mistake of only optimizing one aspect of the Product Management function instead of taking a comprehensive approach (people, process and tools). Learn about how you can make Product Management improvements stick and help create long-lasting change at your company. Download Your Copy of the Whitepaper

Agile Excellence for Product Managers and Product Owners

New Training Course for Agile Product Managers & Product Owners

We are very excited to announce a new two-day Agile Product Management and Product Ownership training course and advanced certification. Arm yourself with the necessary skills to succeed in Agile development environments. Agile Excellence for Product Managers and Product Owners™ This course covers Agile Product Management and Product Ownership concepts plus: The foundations of Agile and Scrum How to integrate business strategy and Product Management into your Agile process to drive successful products Product Owner strategies for every phase of…[continue reading]

Product Manager skill sets

Five Skill Sets Every Product Manager Needs

Product Managers come from a variety of backgrounds and often have varying skill levels. In fact in our Challenges In Product Management survey 44.7% said that skill levels varied greatly for Product Managers at their company. Learn about the five skill sets that are critical to be an effective Product Manager. The download also includes our Product Management Skill Set Prioritization Matrix. Download Your Copy Of The Whitepaper

10 Questions Product Management Process

10 Questions To Get Your Product Management Process In Order

In the Challenges In Product Management survey 47.4% of the respondents indicated that process was the biggest Product Management challenge in their company. Optimizing your process can give you many benefits and help you avoid a lot of common problems. This whitepaper will give you an idea of some things to consider when looking at your company’s process. Download Your Copy of the Whitepaper

How to Become a Product Manager

How to Become a Product Manager: Six Strategies to land the job!

One of the most common questions we get is “Can you tell me how to become a Product Manager?” We hear this at Product Management events, in our LinkedIn Product Management Group (which has over 35,000 members) and almost everywhere else we interact with people interested in the profession. Often engineers, salespeople, support staff and others are the ones who ask how to become a product manager and land their first job (for the purposes of this article assume that…[continue reading]