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Understanding Scrum

Understanding Scrum

Let’s start with a birds-eye-view of understanding Scrum. We’ll define the main phases of a Scrum project framework and explore each of these in detail later. Watch Our Sample Video From the new Agile Excellence for Product Managers and Product Owners Online Self-Study Course In Scrum, we have a list of Product Requirements called the Product Backlog. In Scrum, these are referred to as User Stories. These requirements are prioritized from top to bottom according to business value and they…[continue reading]

Definition of Minimum Viable Product

Definition of Minimum Viable Product

Here we have Greg Cohen, author of Agile Excellence for Product Managers and Lean/Agile Product Management expert from the 280 Group staff. In this video we are going to talk about one of the core concepts behind Lead Product Management which is the Minimum Viable Product, or MVP. Greg starts by giving us a basic definition of MVP, what is it and why is it important. Minimum Viable Product is a technique that was popularized by Lean Startup but the…[continue reading]

Women in Product Management Sarah Gaeta

Women in Product Management Series: Sarah Gaeta, VP and General Manager at Tivo

As a continuation on our series of interviews with women leading product management teams, I reached out to Sarah Gaeta, currently VP and General Manager in Software and Services at Tivo. I was curious to learn how an undergraduate degree in Italian and a teaching degree from Harvard led her to a career in Product Management. In this interview, Sarah shares her path, missteps and lessons, and offers advice for new Product Managers. Sarah’s basic philosophy is that everything happens…[continue reading]

3 Tests for Great Product Messaging

3 Tests for Great Product Messaging

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers. Fortunately Bill is here to provide us with three tests that…[continue reading]

Developing a Lean Product Management Mindset

Developing a Lean Product Management Mindset – Part I

In today’s fast pace, hyper-competitive world of product development, a lean mindset is a new skill product managers and product teams need to develop.  But what exactly is a lean mindset? At its simplest, Lean is a way to analyze our process and actions in pursuit of delivering value to the market faster.   For product management, the goal is to achieve product-market fit in less time with fewer resources. It is a target upon which we will forever work…[continue reading]

Salespeople need from product managers

Three Things Salespeople Need from Product Managers

The topic of this blog and video is three things that salespeople require from you, the Product Manager. To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few. Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition. Features on their own are simply not enough, but instead, how do these features…[continue reading]

What is Lean Product Management

What is Lean Product Management

Greg Cohen is the author or Agile Excellence for Product Managers, and a Lean Product Management expert, as well as a consultant/trainer for 280 Group. In this video he answers one seemingly simple question: What is Lean Product Management? The answer of course is not as simple as the question, Lean Product Management is a complex topic but Greg breaks it down in an easy to understand way. Lean Product Management can basically be defined as a mindset that Product…[continue reading]