The Optimal Product Management Blog

Watch our on-demand webinar, Unlocking a More Strategic Product Roadmap using Agile, to learn more in-depth about taking your product roadmap to the next level using Agile. The ...

Last month, we presented the webinar, The Product Manager vs. Product Owner Role – Siblings, Rivals, or the Same Person? You can view the accompanying blog post as ...

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The ...

Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t ...

For our next installment of the Women in Product Management Series, I interviewed Nicole Francis, Director of Product Management at Paycor. View the full list of this blog ...

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle. As Product Managers, we’re constantly watching ...

Let’s Not Focus on the Eternal Question For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager ...

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one ...

Download the Brief: Industry Trends in Financial Services with Product Management Transformation. Digital transformation initiatives heated up in organizations across multiple industries during the pandemic — and the ...