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280 Group Optimal Product Management Blog
Welcome to our Product Management Blog!
Agile Release Planning businessman holding a pyramid

Agile Release Planning: Have a Goal or You Won’t Reach It

Agile Release Planning is Often Overlooked Most of the Scrum and Agile training I have experienced focuses on processes and sprint rhythm of scrum, as their focus is on the development/engineering role. The focus is on the process of sprint planning, backlog grooming, the definitions of ready and done, daily standups, retrospectives and having the most productive team. The focus is often not on the overall goal with the customer benefit and business impact. The team is mired in the…[continue reading]

Product Management Infographic People and Teams

Product Management Infographic People and Teams

The first in a series of Product Management infographics. This infographic focuses on PEOPLE and provides some statistics on Product Manager skill levels, roles and team dynamics. Product Management Infographic People and Teams Our next infographics will cover PROCESS and PROFITS. Stay tuned! Data comes from our Challenges in Product Management Survey Results The results contain data from over 850 Product Managers and Product Management team leaders about the biggest challenges faced in their organizations. The final report also includes…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #41: Always Be Learning

Product Mgmt Rule #41 from the best-selling book, 42 Rules of Product Management, was written by Therese Padilla, Co-Founder and President , AIPMM Product managers are considered “know-it-alls.” Make sure you are worthy of the title. Always Be Learning “I never teach my pupils; I only attempt to provide the conditions in which they can learn.” – Albert Einstein In the 1965 article, “Cramming More Components onto Integrated Circuits,” Gordon E. Moore explained that components in a circuit would increase in…[continue reading]

Agile Product Manager and Product Owner

Why You Must Earn the Agile Product Manager and Product Owner Certification

Agile Product Manager and Product Owner Background Over the past decade the trend of engineering teams using Agile development methodologies has continued to increase. In our recent Challenges in Product Management Survey and report, 71.3% of companies are using either Agile or a combination of Agile and other methodologies to develop products. Many teams use Scrum, Lean, XP or Kanban techniques in order to take advantage of the time-to-market and other benefits that they provide over traditional waterfall or phase-gate…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #40: Shine the Light on Product Marketing

Product Marketing Rule #40 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Doctor, Managing Partner, HarborLight Partners The problem is that even our executives do not truly understand what we do, and don’t always understand why we do what we do! Ever feel alone? Feel like product marketing is misunderstood? Feel your job is threatened? You’re not alone, but you do need to take control and change it. Product Marketing is different from Product Management. Product…[continue reading]

First 90 days as a Product Manager

Your First 90 Days as a Product Manager

So you’ve landed your dream job and now you’re looking ahead at the first 90 days in your new role. What’s your game plan for making your mark and proving the company made the right hire? Will you rewrite the product messaging? Launch your product into new markets? Add a bunch of cool features? If you come in assuming that you know the answers and launch into action, you may just hit a pitfall in your new role. Michael D.…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #40: I Can See Clearly Now: The Power of Transparency

Product Mgmt Rule #40 from the best-selling book, 42 Rules of Product Management, was written by Christine Crandell, Senior Vice President of Global Marketing, Accept Software By helping, you tap into a vast pool of knowledge that would not otherwise be available; a fully transparent development process brings a number of important advantages. Product creation and enhancement has evolved into a high-speed, market-driven undertaking. Product makers are becoming leaner and more agile in their approaches to product development as well as…[continue reading]