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The Optimal Product Management Blog

Data-Driven Product Management: How To Become an Insight-Driven PM
This article discusses how data-driven product management can help you use the right data, to uncover the right insights, and ultimately build the right product. Join our upcoming webinar, “Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Critical ...
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The Latest

Optimal Product Process™ 3.0 Phase Six: Maximize
This post describes the sixth phase in the Optimal Product Process: Maximize. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Without a commitment and consistent effort ...
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Whole Product Concept – A Quick Guide for the Expert PM
Whole Product Concept is discussed in this article and will help guide you through the holistic experience of your product – and might just help your product and ...
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Virtual Product Management Training Calendar
New Training Option – Virtual Instructor Review
Check out our new training option, Certified Product Manager – Virtual Instructor Review: SEE VIRTUAL SESSIONS We are excited to announce a new blended learning option that supports ...
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Product Management Skills – Benchmark Report
Get the results from the largest study on Product Management skills to date. GET THE REPORT In late 2018, 280 Group conducted its most ambitious and comprehensive survey ...
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Optimal Product Process™ 3.0 Phase Five: Launch
This post describes the fifth phase in the Optimal Product Process: Launch. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE Breaking the “If we build it, ...
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Product Backlog Management- tips for product managers
Product Backlog Management – 10 Tips for Product Managers
The importance of product backlog management is discussed in this article along with our top tips for backlog optimization. A product backlog is an essential component for your ...
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Women in Product Management Jeannie Griffin
Women in Product Management: Jeannie Griffin, VP of Product and Technology Solutions at BCD Meetings and Events
For our next installment of the Women in Product Management Series I interviewed Jeannie Griffin, Vice President of Products and Technology Solutions at BCD Meetings and Events. To ...
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Customer Journey Mapping Tools
Customer Journey Mapping Tools: Win the Customer Experience
Our top customer journey mapping tools discussed in this article will help guide you to better results for your customers – and they just may be the key ...
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Optimal Product Process™ 3.0 Phase Four: Qualify
This post describes the fourth phase in the Optimal Product Process: Qualify. Download the entire Optimal Product Process E-Book 3.0: CLICK HERE As the end of development nears, ...
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