280 Group Finalists in Product Management Today MVP Awards 2020!

Celebrating the Nominations

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards! We’d like to thank our readers who help drive our content initiatives to produce proven, practical, and actionable strategies. It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

Award details

Product Management Today (by Boston Product Management Association) brings together the best content from hundreds of industry thought-leaders. These awards will recognize the Most Valuable Posts as judged by their readers, award committee, and their machine intelligence/social media. They will recognize the posts that provide the highest value to industry professionals – useful and actionable information, that is tactical or strategic in nature, providing either long-term or short-term value.

Blog Finalists

#1: Product Manager vs. Project Manager: Tackling the Differences

Author: Roger Snyder
Category: Role of the PM

A Product Manager’s role is responsible for making sure that her/his product is as successful as possible both short-term tactically and long-term strategically. A Project Manager is responsible for delivering a project that meets its requirements on-time, on-budget, and to the required degree of quality.

#2: Agile Transformation: How to Leverage Product Management

Author: John Haniotis
Category: Agile

Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc.

#3: Competitive Analysis: How to Dismantle the Competition

Author: Ken Feehan
Category: Market Strategy

How well do you really know your competition? If you’re a well-respected Product Manager who knows this information and can communicate it accurately, you are likely to influence the roadmap (and get promoted!). But if you don’t know this information, you won’t command the respect needed to effectively drive your product.

#4: Product Manager vs Product Marketing Manager

Author: Bill Haines
Category: Market Strategy

In some companies, different people occupy these roles. In others, the same person fills both. Regardless, both of these distinct roles are essential to product success. The Product Manager is responsible for putting the right product on the shelf. The Product Marketing Manager is responsible for successfully getting the product off the shelf.

#5: Are You Iterating Your Product Into Success or Into the Ground?

Author: Tom Evans
Category: Roadmaps and Product Goals

If a Product Manager relies only on data analytics and product iteration when looking at low adoption, they may be iterating the product into the ground. Don’t get too focused on analytics and product iterations – take a step back and understand the bigger role of Product Management.

#6: “On the Box Thinking” to Build a Better MVP

Author: Bill Haines
Category: Roadmaps and Product Goals

If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable Product) is specified, Product Managers need to establish another kind of “MVP.” Here the acronym stands for: Messaging, Value proposition, and Positioning. Think of it as the “Marketing MVP.”

#7: Product Roadmap Prioritization — You Asked, We Answered

Author: Tom Evans
Category: Roadmaps and Product Goals

An article dedicated to answering your burning questions on all things related to product roadmap prioritization. Get expert tips and advice from Tom Evans, who has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.

#8: Phenomenal Product Leaders Must Earn Authority—Build a Plan to Earn Yours [+Template]

Author: Tom Evans
Category: Other

Product Management is a challenging role, and one key challenge is the need for others outside of your direct authority to help you achieve success with your product. One Product Management complaint that I’ve often heard is, “All of the responsibility, but no authority.”

#9: How to Transition Into a Product Management Career

Author: Rina Vernovskaya
Category: Other

There is a lot of information out there about launching into Product Management, but most of it focuses on the interview process, rather than what it takes to have a successful career. Take a moment and step back—how would you measure whether switching to Product Management was a great idea for you, or not? Before you get that wonderful call of “You’re In”, have a plan to figure out if you even want to be “in” and what “in” really means.

#10: From Zero to Hero: How Product Management Can Transform Your IT Department

Author: Colleen O’Rourke
Category: Other

IT has grown up from simply driving organizational efficiency into becoming a revenue enabler. Utilizing the Product Management discipline can enable IT departments to operate like a business, creating more value than they cost, and proving it quarter after quarter.

#11: Product Manager Interview: How to Get Hired [+Template]

Author: Kenny Kranseler
Category: Other

Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today. What do you do now? You memorize some answers after searching Google and try to present yourself as the “perfect Product Manager.” However, note that there isn’t one definition of a Product Manager. Companies look for different things and have different definitions of the role.

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Let us know in the comments which was your favorite this year and what you would like to see more of. We’d like to continue being a reliable resource for you by creating more content that helps you solve your toughest problems, and ultimately, advance in your career.

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