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Agile Marketing Using Scrum

Agile Marketing Using Scrum

This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back in the 1940’s, Toyota adopted Agile manufacturing methodologies (specifically Kanban) to reduce waste and increase transparency across teams, and as a way to promptly address constantly changing customer needs. Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is…[continue reading]

Why agile marketing is the key to successful products

Why Agile Marketing is the Key to Successful Products

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach…[continue reading]

Top Product Management Blog Posts

The 280 Group’s Top Product Management Blog Posts of 2016

Here at the 280 Group we have been maintaining a Product Management blog for over a decade Every year we produce articles that we hope our readers find interesting and useful. We felt that 2016 was likely the best year yet for our Product Management Blog so we would like to share with all of you the top 10 most visited posts of the year. Let us know in the comments which was your favorite, we appreciate the feedback. 10.…[continue reading]

9 ways to validate your startup ideas

9 Ways to Validate Your Startup Ideas

This is a guest post by Scott Davis. Scott has been blogging and managing websites for several years now. He developed a multitude of strategies and methods to streamline his content production allowing him to do more in much less time and free up his schedule to better enjoy life. Setting up your own business is one of the most rewarding and fulfilling things in the world. It is a validation of your skills and knowledge. A lot of people…[continue reading]

Product Management for Dummies Book

Product Management For Dummies Book Now Available

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group. The definitive guide to Product Management and a must-read for any and all Product Managers. A uniquely comprehensive resource, this book is approachable for new PMs while still providing great value for Product Managers of any experience level. The Product Management For…[continue reading]

Five Product Manager Resolutions

Five Product Manager Resolutions (and a Little Humor) for the New Year

As 2017 starts off with a bang we at the 280 Group thought you might need a little help setting your Product Manager resolutions. We know you’ll keep these resolutions (at least for the rest of January maybe), and when you do you’ll watch your job effectiveness skyrocket. With that said, here are our top five resolutions for every Product Manager for 2017. 1. Use data and examples to further establish yourself in your company as the voice of the…[continue reading]

Agile Iron Triangle

The Myth of the Iron Triangle

I am always amazed at how often accepted truths turn out to be false. I am further astounded at how liberating it is to throw off the constraints imposed by those beliefs. The first myth that Kent Beck, the father of Extreme Programming, shattered for me is that change does not have to be expensive. The cost of change can remain relatively flat throughout all phases of the development lifecycle by re-organizing and re-thinking how software is developed. The second…[continue reading]