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280 Group Optimal Product Management Blog
Product Management Training & Consulting
Tell the Story of Your Product

Help Salespeople Tell the Story of Your Product

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product. Watch The Video One of the challenges Tom sees when Salespeople try to learn about the products or learn to tell the story about the products, is that there’s too much focus on the features of the…[continue reading]

3 Strategies for Pitching Product Management Ideas

3 Strategies to Pitch Product Management Ideas

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people. Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you.…[continue reading]

End of the Product Lifecycle

Issues Faced at the End of the Product Lifecycle

280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. Specifically, Pamela and JF will discuss a few issues that are faced when a Product Manager has to End of Life a product. End of Life is a stage of the Product Lifecycle that is not very exciting and often times does not get the attention it deserves but is important nonetheless. Watch The…[continue reading]

Women in Product Management Diana

Women in Product Management: Diana Benli, VP Product Management at Cognizant

For our third installment of the Women in Product Management Series I interviewed Diana Benli, VP Government Programs Product Management at Cognizant in the TriZetto Healthcare Products Group. To read the entire series on Women in Product Management make sure to sign up for our newsletter. Imagine being the product manager for a product that is dependent on the ever-changing landscape of healthcare regulations and reform. What would your roadmap look like? That was just one of topics I discussed…[continue reading]

Alpha Product Management Survey

Alpha Product Management Survey Results

If you haven’t read it already, the Product Management Survey results from Alpha are well worth the read. You can download a copy of the Product Management Survey here. It has some great insights about the state of Product Management so that you can compare yourself or your team to others. Here are a few key facts we found useful: 49% of Product Managers had graduate degrees. The type of degree is not broken out, but we assume that many…[continue reading]

Lean Product Value Adding Steps

Lean Product Management – Improving the Productivity of Value Adding Steps

In the previous post, we discussed how to minimize wait times on the path from idea to MVP. In this final post on developing a lean mindset, we will look into making processes more efficient. Getting better at a process is usually more involved than eliminating wait times. To get better, we have to reflect on a process, decide on a change we want to make, and then measure if it helped. Toyota developed the A3 report to structure problem…[continue reading]

Secret to Great Product Management

The Secret to Great Product Management

For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped develop the Optimal Product Process framework. Our one question for Tom today is a simple one that requires a thoughtful answer: What is the secret to being a great Product Manager? Of course many people would have their own opinions about great Product Management, Tom breaks down his secret in to 3…[continue reading]