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People Skills for Product Owners

Essential People Skills for Product Owners

People Skills for Product Owners vs. Product Managers Teach Product Owners people skills? This will be easy, I thought; and then after a frustrating few hours I realized that they were tackling the issue from a different perspective. I know that most product managers and product owners work closely with engineers and development groups. As part of that work, they need to be able to influence these teams. Then why do their approaches towards their teams need to be different?…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #42 These Are Our Rules. What Are Yours?

Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have written 420 Rules of Product Marketing Management. Rules are a way to guide future behavior and decisions, to minimize risks and maximize returns; or at least improve the odds of success. Product marketing addresses a wide range of issues and challenges, as you can see by the range of topics and experiences…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #42: These Are Our Rules. What Are Yours?

Product Management Rule #42 from the best-selling book, 42 Rules of Product Management, was written by Greg Cohen, Senior Principal Consultant, 280 Group As we look to advance our products, we must be aware of the larger picture and environment in which we work. Rules are designed to prevent failure and, in particular, the repetition of failure. The majority of rules in the book emerged from the personal, observed, or near failures of each rule’s author in bringing a successful product…[continue reading]

Critical Importance of Product Management

Critical Importance of Product Management Video

The 280 Group Presents our Critical Importance of Product Management Video. Ever have trouble explaining your job? Many Product Managers have found it a little difficult to fully explain what they do and why it is important. Whether you are trying to inform your family, peers, or even your executives, this video will help you clarify what it is you actually do and the critical importance of Product Management. Some Key Topics Covered How to define and explain product management…[continue reading]

Agile Product Management Changes

Agile Product Management Changes: How it Affects Your Day-to-Day Job

Agile Product Management Changes are Commonplace If you are a product manager currently working in an Agile software engineering environment, this post is for you. If you are a product manager current working in a Waterfall environment, but which will be changing over to Agile development, then this post is for you, too. With either engineering process, if you want to manage your product strategically, this post is for you. Background Let’s imagine that one day you’re having coffee with…[continue reading]

Product Management Maturity Scale

The Product Management Maturity Scale

Background Here at the 280 Group we have worked with thousands of companies over the past eighteen years to help them Optimize Product Management and get the function to the next level. Throughout the course of our work we have noticed that there are three levels that companies typically fall into in terms of how effective and mature their Product Management function is. Thus we developed our Product Management Maturity Scale. Levels of the Product Management Maturity Scale The first…[continue reading]

Full Product Management Infographic

Full Product Management Infographic

The fourth and final installment in a series of Product Management infographics. This infographic focuses on PEOPLE, PROCESS, and PROFIT; serving as a compilation of our three previous Product Management infographics. Full Product Management Infographic Our previous infographics covered PEOPLE, PROCESS and PROFIT.  This is a combination of all three. Data comes from our Challenges in Product Management Survey Results The results contain data from over 850 Product Managers and Product Management team leaders about the biggest challenges faced in their organizations. The…[continue reading]