As Product Managers we all share one thing in common – we LOVE and are passionate about great products.
We all have examples of these – products that delighted us and completely blew away our expectations. Products that are so good that once we use them we can never look back and our lives and world view were changed forever.
That’s how I felt in 1985 when I first used a Macintosh, and I was lucky to be able to become a Product Manager for the User Interface several years later. And I felt that way about the first Palm Pilot. I felt that way about the Sony Walkman and the Apple iPod. And about my Toyota Prius too, it exceeded my expectations. And there are more, though they are few and far between.
And sometimes there are products that reset our view of reality and provide us with epiphanies about how our world has changed for good. Remember the moment you realized you would never buy film or pay for photo processing again? Or when you gave up albums, VHS tapes, cassette tapes, CDs and other mediums which, when released were mind-blowing, yet became obsolete very rapidly when their time had come.
So I took a test drive and had one of these experiences, and it led me to buy a Tesla P85D Model S.
Here’s how my world changed (and think about the fact that within a few short years this will be the new norm):
- Never having to fill your gas tank ever again
- Waking up every morning with a full 250 mile charge
- No oil changes
- No smog checks because there is no smog (and no tailpipe)
- Being able to drive across the United States FOR FREE (Supercharger charging is included at no cost and they are all over – 445 Supercharger stations with 2,473 Superchargers)
- A 691 HP sedan that accelerates faster than a Ferrari, Lamborghini, Corvette and Porsche 911 Turbo – watch the videos
- Cost to charge per year about $700 (versus $5,000 for an equivalent number of miles in a Porsche 911)
- No transmission
- Two trunks and massive room to carry plenty of stuff
- Free software upgrades – your car gets better over time
I could go on – there are about a dozen other features that I would never have expected in a car. But you get the idea.
But the epiphany about the Model S is actually bigger than all of these. You see, it isn’t a car. It’s a computer that happens to have electric motors and wheels attached to it. And that means that the customer value that can be added is virtually unlimited, and the delivery schedule is FAR more rapid than the old car paradigm.
Remember when Motorola and Nokia had all of the cell phone market share? If I were the old guard car companies I’d be worried.
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