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Archive | 42 Rules

Posts from the 42 Rules of Product Management and 42 Rules of Product Marketing book series

42 Rules Product Marketing Book Cover

Product Marketing Rule #42 These Are Our Rules. What Are Yours?

Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have written 420 Rules of Product Marketing Management. Rules are a way to guide future behavior and decisions, to minimize risks and maximize returns; or at least improve the odds of success. Product marketing addresses a wide range of issues and challenges, as you can see by the range of topics and experiences…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #42: These Are Our Rules. What Are Yours?

Product Management Rule #42 from the best-selling book, 42 Rules of Product Management, was written by Greg Cohen, Senior Principal Consultant, 280 Group As we look to advance our products, we must be aware of the larger picture and environment in which we work. Rules are designed to prevent failure and, in particular, the repetition of failure. The majority of rules in the book emerged from the personal, observed, or near failures of each rule’s author in bringing a successful product…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #41: Use Your Competitor’s Products against Them

Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the information on the specifics of what makes a competitor’s product superior or inferior to your own in customers’ minds. This information is the key to creating differentiation in your messaging. Understanding the target customer is one of the most important tasks of a product marketer: the why, what, when, where, and how customers want…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #41: Always Be Learning

Product Mgmt Rule #41 from the best-selling book, 42 Rules of Product Management, was written by Therese Padilla, Co-Founder and President , AIPMM Product managers are considered “know-it-alls.” Make sure you are worthy of the title. Always Be Learning “I never teach my pupils; I only attempt to provide the conditions in which they can learn.” – Albert Einstein In the 1965 article, “Cramming More Components onto Integrated Circuits,” Gordon E. Moore explained that components in a circuit would increase in…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #40: Shine the Light on Product Marketing

Product Marketing Rule #40 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Doctor, Managing Partner, HarborLight Partners The problem is that even our executives do not truly understand what we do, and don’t always understand why we do what we do! Ever feel alone? Feel like product marketing is misunderstood? Feel your job is threatened? You’re not alone, but you do need to take control and change it. Product Marketing is different from Product Management. Product…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #40: I Can See Clearly Now: The Power of Transparency

Product Mgmt Rule #40 from the best-selling book, 42 Rules of Product Management, was written by Christine Crandell, Senior Vice President of Global Marketing, Accept Software By helping, you tap into a vast pool of knowledge that would not otherwise be available; a fully transparent development process brings a number of important advantages. Product creation and enhancement has evolved into a high-speed, market-driven undertaking. Product makers are becoming leaner and more agile in their approaches to product development as well as…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #39: Learn to Love Marketing Data

Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, 280 Group One small software firm was able to double their annual revenues without increasing their marketing budget or adding additional sales staff! Bottom line: the success of a Product Marketing Manager will be determined by the revenue and profit performance of their product. The best Product Marketing Managers know that understanding performance data of marketing programs will aid them…[continue reading]