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Archive | Product Launch

Tips and strategies regarding Product Launches

Product Launch Marketing Budget Template

Product Launch Plan Marketing Budget Template

The product launch plan marketing budget (Excel template file) helps you to plan out all of the marketing programs and corresponding budget when you run a product launch. Read our previous post about product launches: Top 10 Product Launch Mistakes. These files are also part of of the 280 Group Product Launch Toolkit™. The Product Launch Plan Marketing Budget Template Is Included In Our Free Resources Download All Of Our Free Resources Here Download Now Instructions Use this template to create…[continue reading]

Competitive Matrix Feature Comparison Chart Free Template

Free Competitive Matrix Feature Comparison Chart

The competitive matrix feature comparison chart (Excel template file) allow you to create a competitive matrix chart for use inside or outside of your company. Read our previous post about the Top Ten Product Launch Mistakes. This template is included in the of the Product Launch Toolkit™. The Competitive Matrix Comparison Chart Is Included In Our Free Resources Download All Of Our Free Resources Here Download Now Instructions Insert your product’s category name at the top of the “Competitive Feature…[continue reading]

Top Ten Product Launch Mistakes

Top Ten Product Launch Mistakes

Top Ten Product Launch Mistakes was written by Brian Lawley and is included in the Product Launch Toolkit. Common Errors to Avoid to Ensure Success Introduction Companies invest millions of dollars each year developing new products and trying to increase their revenues and profitability. Some of these are good products, and some aren’t. Nonetheless, they all have one thing in common: without appropriate marketing activities they will most likely fail. In fact, there are many examples of inferior products that…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #14: Create Successful Launch Teams

Product Marketing Rule #14 from the best-selling book, 42 Rules of Product Marketing, was written by Jeff Drescher, Founder of JCT Communications, previously Vice President of Marketing, Pancetera and BakBone Software Properly launching a product involves ensuring that each department within your own company knows about the forthcoming product launch and is prepared for it. Once upon a time I was hired by a software manufacturer to implement the Product Marketing function. This was not a huge company, about $40 million…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #9: The Two-Week Rule

Product Management Rule #9 from the best-selling book, 42 Rules of Product Management, was written by Marty Cagan, Author, Inspired Never go more than two weeks without putting your product ideas in front of real users and customers. You’ve worked hard, you’ve generated a compelling business case, you’ve spent time designing and writing specs, you’ve solicited the input from a number of customers and stakeholders, you’ve answered countless questions from the developers, and you finally launch. Yet the product fails…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #8: Have Courage at Launch

Product Marketing Rule #8 from the best-selling book, 42 Rules of Product Marketing, was written by Brian Lawley, CEO and Founder, 280 Group Oftentimes the courage they had to build the product turns into denial about what it really takes to build a viable business Sure you have a great product idea and the guts to build it, but do you really have a realistic picture of what it is going to take to bring it to market? Do you have the…[continue reading]