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PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your ...
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The Latest

The Importance of Product Positioning
The Importance of Product Positioning
In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is ...
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3 Secrets to Successful Product Management
3 Secrets to Successful Product Management
Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. In this video he is going ...
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Assessment of Product Manager Skills
Assessment of Individual Product Manager Skills
In this special video, 280 Group Founder and CEO, Brian Lawley, talks with Consultant/Trainer, Bill Haines, about an invaluable system he invented. Bill is going to explain the ...
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New Product Manager Job
Start Fast at a New Product Manager Job
This video features Pamela Schure, the Director of Products and Services at 280 Group, and JF Oullette, a Product Management consultant and professor. They are discussing how to ...
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Get sales reps on your side
1 Surefire Way to Get Sales Reps on Your Side
In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at ...
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Tell-the-Story-of-Your-Product
Help Salespeople Tell the Story of Your Product
In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how ...
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Apply Lean Product Management
3 Ways to Apply Lean Product Management Right Away
280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored ...
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3-Strategies-for-Pitching-Product-Management-Ideas
3 Strategies to Pitch Product Management Ideas
For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in ...
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End of the product lifecycle
Issues Faced at the End of the Product Lifecycle
280 Group’s Director of Products and Services, Pamela Schure is here to talk with Consultant and Trainer JF Ouellette about the end of the Product Lifecycle. Specifically, Pamela ...
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Secret to Great Product Management
The Secret to Great Product Management
For this video we are joined by Tom Evans, a Senior Consultant and Trainer with 280 Group who has over 25 years of Product Management experience and helped ...
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