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Archive | Product Management Videos

The Importance of Product Positioning

The Importance of Product Positioning

In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert.The topic is why good product positioning is so critical for your product and your messaging. Watch the Video Product positioning is one of those topics that Tom finds to be highly misunderstood in the marketplace. Let’s start with an example: several years ago Tom was reading a book, and the author, who is very…[continue reading]

3 Secrets to Successful Product Management

Brian Lawley is the CEO and Founder of 280 Group and an author of 5 best-selling books including Product Management for Dummies. In this video he is going to share with everyone the three secrets to successful Product Management. Without waiting any longer, let’s begin. Watch The Video The first secret we are going to talk about has to do with listening. What Brian recommends, and tries to follow, is that you listen far more than you talk. This is…[continue reading]

Assessment of Product Manager Skills

Assessment of Individual Product Manager Skills

In this special video, 280 Group Founder and CEO, Brian Lawley, talks with Consultant/Trainer, Bill Haines, about an invaluable system he invented. Bill is going to explain the basics of the Individual Skills Assessment for Product Managers. Often times at 280 Group we’ll have managers or director or VPs come to us and they’ll want to do an assessment of their team. They wonder how good their team is at certain Product Manager skills and what skills should they be…[continue reading]

New Product Manager Job

Start Fast at a New Product Manager Job

This video features Pamela Schure, the Director of Products and Services at 280 Group, and JF Oullette, a Product Management consultant and professor. They are discussing how to quickly transition in to a new Product Manager job. If you want to bolster your core Product Management skills, take our online or in-person training. So how do you get in to your new Product Manager job and become an expert with the organization you are working for as quickly as possible?…[continue reading]

Get sales reps on your side

1 Surefire Way to Get Sales Reps on Your Side

In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at places like Apple and Dell and Oracle and is here to share some wisdom about the relationship between Product Managers and Salespeople. Brian has just one question for Dave: If there was one thing that a Product Manager could do to get a salesperson on their side, what would that be? Watch…[continue reading]

Apply Lean Product Management Right Away

3 Ways to Apply Lean Product Management Right Away

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers. Today Greg will share three ways that Product Managers can apply Lean methodologies in their day to day work. Watch The Video Three things you can do right out of the gate are increase…[continue reading]

Tell the Story of Your Product

Help Salespeople Tell the Story of Your Product

In this video Brian Lawley, CEO and Founder of 280 Group, will talk with Tom Evans, a Senior Product Management Consultant and Trainer. Today Tom will explain how as a Product Manager, you can really help Salespeople tell the story of your product. Watch The Video One of the challenges Tom sees when Salespeople try to learn about the products or learn to tell the story about the products, is that there’s too much focus on the features of the…[continue reading]