Other Menus

280 Group Optimal Product Management Blog Banner

Archive | Product Management

General posts about Product Management

Women in Product Management Sarah Gaeta

Women in Product Management Series: Sarah Gaeta, VP and General Manager at Tivo

As a continuation on our series of interviews with women leading product management teams, I reached out to Sarah Gaeta, currently VP and General Manager in Software and Services at Tivo. I was curious to learn how an undergraduate degree in Italian and a teaching degree from Harvard led her to a career in Product Management. In this interview, Sarah shares her path, missteps and lessons, and offers advice for new Product Managers. Sarah’s basic philosophy is that everything happens…[continue reading]

3 Tests for Great Product Messaging

3 Tests for Great Product Messaging

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers. Fortunately Bill is here to provide us with three tests that…[continue reading]

Salespeople need from product managers

Three Things Salespeople Need from Product Managers

The topic of this blog and video is three things that salespeople require from you, the Product Manager. To help us dive in to this issue, we interviewed Dave Dersh, an extremely successful and experienced salesperson who has applied his trade for Apple, Dell, and Sun Microsystems to name a few. Watch Now Dave starts by explaining that salespeople need a compelling message and value proposition. Features on their own are simply not enough, but instead, how do these features…[continue reading]

Tips for Product Managers to get Executive Support

Five Tips for Product Managers to Get Executive Support

If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult. What can a Product Manager do to increase the chances of getting what they ask for? This video and article cover five techniques for just that. Watch Now Five ways to get executive support: Be brief and hard-hitting. Nothing will kill your chances…[continue reading]

Who are Product Managers Infographic

Who are Product Managers? Infographic

  What do Product Managers do? Product managers can work on a myriad of items be it: Software Hardware Cloud Services Or even Professional Services Many people say that even within the products they work on, there are a number of different kinds of product managers. Customer-focused Engineer-focused Design-focused Business-focused   Where do Product Managers come from? The majority (84%*) come from North America; 72% of which are from the United States itself. Within the United States, there is a large…[continue reading]

Questions Product Managers

Two Questions Product Managers Should Ask Every Day

There are two simple questions Product Managers need to ask every day in order to be dramatically more effective. By integrating the questions “Why?” and “So What?” in to their daily work, any product manager can improve their effectiveness. Why? Asking why is one of the most fundamental things you can do as a Product Manager. Beyond the first ask, you should get underneath the initial answer, dig deeper in to some motivations and meanings by asking why several times.…[continue reading]

Prioritize Product Backlogs in Three Easy Steps

How to Prioritize Product Backlogs in Three Easy Steps

Prioritize Product Backlogs in Three Easy Steps Using effective, time-tested techniques to prioritize product backlogs is an important step in getting a product to market rapidly that meets customer needs. If you prioritize your backlog in a non-optimal manner then you may be wasting engineering resources by having them build features that aren’t the highest priority and don’t add the most value to your products. This video tutorial and blog post teach you how to prioritize product backlogs if you…[continue reading]