Product Management

10x Your Interview Skills to Create Digital Products That Delight
Why Should We Conduct Interviews? Because there’s real value to user research. Companies save money and ship fewer wrong products when conducting user research. A good rule of thumb is that for every $1 spent on research saves $100 dollars ...
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The Latest

New McKinsey Report Spotlights Product Management and Other Reskilling Efforts in Response to Market and Technology Trends
The following insights have been drawn from the McKinsey & Company report: Beyond hiring: How companies are reskilling to address talent gaps, 2020. Rapid market and technology changes ...
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7 Reasons Why Products Fail
What is product failure, anyway? Not all failures are catastrophic where the product is pulled from the market and the company goes out of business. Most are partial ...
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6 Products that Successfully Sailed the Storm of 2020
Sink or Swim The COVID-19 pandemic has been a devastating storm for many, as the American economy suffered some big blows (especially for small businesses). Those in the ...
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Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster
In this 3-part series, we will look at how to apply elements of systems thinking to the problems of resilience, sustainability, and leadership in Product Management. When the ...
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Product Manager Salary [2021 Data]
This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021. Status of the Job 2021: Product Manager Interest ...
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Voice of the Customer (VoC) Guide for Product Managers [+Template]
What is Voice of the Customer? Voice of the Customer (VoC) is a term used to describe the in-depth process of capturing customer’s expectations, preferences, and aversions. Therefore, ...
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Product Management Certificate vs Certification — What’s the Difference?
Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number ...
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Whole Product Concept – A Quick Guide for the Expert PM [+Webinar]
What is Whole Product Concept? Whole Product Concept involves viewing your product as more than just a sum of its features, but rather as everything involved with the ...
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What Product Managers Need to Know in 2021 [+Webinar]
To learn more in-depth about these important trends for 2021, watch our on-demand webinar, 8 Trends to Track for Product Success in 2021. 2020. Craziest. Year. Ever. I ...
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