Product Management

What does an Iron and an iPod have in common? On the surface, not much. But each was “hired” to a job for the customer. The Jobs-to-Be-Done (JTBD) ...

How and why did you break into Product Management?  Having started my career as a beer marketer, I needed some way to redeem myself!  My time with Anheuser-Busch ...

Perception of the Product Manager  I’ve worked in the product space for almost 20 years. In every organization I’ve been a part of, one of the biggest challenges ...

Waterfall vs. Agile — The race to deep space!  NASA and SpaceX are pioneers in 21st-century deep space exploration. Both companies claim to be creating the most powerful ...

Transitioning into a leadership role after years as a rockstar Product Manager is exciting – but it’s no easy task. In your new position, you’ll be responsible for ...

For our next installment of the Women in Product Management Series, I interviewed Sneha Narahalli, Vice President, Head of Product at Sephora. To read the entire series on ...

Product Managers are, by nature, problem solvers – and sometimes, they may jump into talking about solutions before fully understanding the problems that a product is attempting to ...

In our “Behind the Product” series, we discuss examples of products or services that highlight a particular Product Management concept or principle. As Product Managers, we’re constantly watching ...

The more your business leverages data, the better equipped you are to operate efficiently, make informed decisions, and develop products and services that meet the needs of your ...