In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of ...

This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when ...

This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively ...

This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back ...

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing ...

Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have ...

Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the information on ...

Product Marketing Rule #40 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Doctor, Managing Partner, HarborLight Partners The problem is that even our executives ...

Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, 280 Group One small software firm was able ...