Infographics

Product Management – The Power of Training and Processes [Infographic]
Product Management: The Power of Training and Process [Infographic]
The 2nd Edition of the Product Management Skills Benchmark Report contains updated benchmarks, insights and findings for product leaders and professionals.   Establishing or improving your team’s product management processes is one of the most effective ways to improve the skills ...
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The Latest

Product Marketing Manager Salary Data 2022
Product Marketing Manager Salaries in 2022
This article details general Product  Marketing Manager salary data based on salary information reported by Salary.com in January 2022.  Status of the Job 2022: Product Marketing Manager If ...
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A focused view of white text that says, "Why Brand Managers Should Skill Up Now," that covers a smiling woman wearing white headphones.
8 Reasons Why Brand Managers Need Formal Product Marketing Training
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one ...
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A woman sits at a desk counting bills. In front of the image rests the text, "Product Marketing Manager Salaries in 2021."
Product Marketing Manager Salary [2021 Data]
Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations ...
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Printed in the foreground is white text that reads "Product MVP Meets Marketing MVP." Woman in a pink dress works on her laptop in the background.
“On the Box Thinking” to Build a Better MVP
If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable ...
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The Product Manager vs Product Marketing Manager
Product Manager vs Product Marketing Manager
Product Manager vs Product Marketing Manager Product Manager: Is the market expert Conducts customer and market research Identifies and defines market/customer needs Defines the Whole Product concept to ...
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Citi Mobile App - Benefit Led Marketing
Back to Basics: Benefit-Led Messaging
“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I ...
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Sales and Marketing Partnership
Meet Your New Partner: The Sales Team – B2B Marketing Rules
In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...
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PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be ...
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Value Proposition Example
Perfect Your Value Proposition – B2B Marketing Rules
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to ...
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B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. ...
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