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Archive | Product Marketing

General posts about Product Marketing

Agile Marketing Using Scrum

Agile Marketing Using Scrum

This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back in the 1940’s, Toyota adopted Agile manufacturing methodologies (specifically Kanban) to reduce waste and increase transparency across teams, and as a way to promptly address constantly changing customer needs. Agile Marketing With Development Using Agile innovation for software development may help accelerate and optimize completion of a product. But if marketing is…[continue reading]

Why agile marketing is the key to successful products

Why Agile Marketing is the Key to Successful Products

This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics. Buying audiences are increasingly fragmented, requiring a more tailored approach to content, messaging, and outreach…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #42 These Are Our Rules. What Are Yours?

Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have written 420 Rules of Product Marketing Management. Rules are a way to guide future behavior and decisions, to minimize risks and maximize returns; or at least improve the odds of success. Product marketing addresses a wide range of issues and challenges, as you can see by the range of topics and experiences…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #41: Use Your Competitor’s Products against Them

Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the information on the specifics of what makes a competitor’s product superior or inferior to your own in customers’ minds. This information is the key to creating differentiation in your messaging. Understanding the target customer is one of the most important tasks of a product marketer: the why, what, when, where, and how customers want…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #40: Shine the Light on Product Marketing

Product Marketing Rule #40 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Doctor, Managing Partner, HarborLight Partners The problem is that even our executives do not truly understand what we do, and don’t always understand why we do what we do! Ever feel alone? Feel like product marketing is misunderstood? Feel your job is threatened? You’re not alone, but you do need to take control and change it. Product Marketing is different from Product Management. Product…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #39: Learn to Love Marketing Data

Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, 280 Group One small software firm was able to double their annual revenues without increasing their marketing budget or adding additional sales staff! Bottom line: the success of a Product Marketing Manager will be determined by the revenue and profit performance of their product. The best Product Marketing Managers know that understanding performance data of marketing programs will aid them…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #38: Honest, Open Messaging Leads to Success

Product Marketing Rule #38 from the best-selling book, 42 Rules of Product Marketing, was written by Paul Gray, Director of Community Engagement, independent games startup Bubble Gum Interactive Increasingly, product marketers are recognizing that developing a valuable and beneficial relationship with customers requires a more open and somewhat humble approach. Product marketers are responsible to make potential customers aware of products, encourage them to consider and use these products, and establish a loyal commitment to, or relationship with, the brand.…[continue reading]