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B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. With this real-world understanding of the terrain you can plot the most ...
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The Latest

3 Tests for Great Product Messaging
3 Tests for Great Product Messaging
In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of ...
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ABM-to-Optimize-Product-Marketing
ABM and How It Can Optimize Product Marketing
This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when ...
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Return-on-marketing-investment
Using Return On Marketing Investment to Optimize Product Marketing
This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively ...
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Agile Marketing Using Scrum
Agile Marketing Using Scrum
This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back ...
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Why agile marketing is the key to successful products
Why Agile Marketing is the Key to Successful Products
This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #42 These Are Our Rules. What Are Yours?
Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #41: Use Your Competitor’s Products against Them
Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the information on ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #40: Shine the Light on Product Marketing
Product Marketing Rule #40 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Doctor, Managing Partner, HarborLight Partners The problem is that even our executives ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #39: Learn to Love Marketing Data
Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, 280 Group One small software firm was able ...
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