Career Advancement

TLDR Cameron Lanier is a content marketer based out of Raleigh, NC with little-to-no product management experience OPM is far more than 3 days of lecture, but is ...

Two Critical Roles According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in ...

This article details general Product  Marketing Manager salary data based on salary information reported by Salary.com in January 2022.  Status of the Job 2022: Product Marketing Manager If ...

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one ...

Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations ...

If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable ...

Product Manager vs Product Marketing Manager Product Manager: Is the market expert Conducts customer and market research Identifies and defines market/customer needs Defines the Whole Product concept to ...

“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I ...

In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...