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Archive | Product Marketing

General posts about Product Marketing

42 Rules Product Marketing Book Cover

Product Marketing Rule #42 These Are Our Rules. What Are Yours?

Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have written 420 Rules of Product Marketing Management. Rules are a way to guide future behavior and decisions, to minimize risks and maximize returns; or at least improve the odds of success. Product marketing addresses a wide range of issues and challenges, as you can see by the range of topics and experiences…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #41: Use Your Competitor’s Products against Them

Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the information on the specifics of what makes a competitor’s product superior or inferior to your own in customers’ minds. This information is the key to creating differentiation in your messaging. Understanding the target customer is one of the most important tasks of a product marketer: the why, what, when, where, and how customers want…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #40: Shine the Light on Product Marketing

Product Marketing Rule #40 from the best-selling book, 42 Rules of Product Marketing, was written by Jennifer Doctor, Managing Partner, HarborLight Partners The problem is that even our executives do not truly understand what we do, and don’t always understand why we do what we do! Ever feel alone? Feel like product marketing is misunderstood? Feel your job is threatened? You’re not alone, but you do need to take control and change it. Product Marketing is different from Product Management. Product…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #39: Learn to Love Marketing Data

Product Marketing Rule #39 from the best-selling book, 42 Rules of Product Marketing, was written by Leslie Bixel, Senior Principal Consultant, 280 Group One small software firm was able to double their annual revenues without increasing their marketing budget or adding additional sales staff! Bottom line: the success of a Product Marketing Manager will be determined by the revenue and profit performance of their product. The best Product Marketing Managers know that understanding performance data of marketing programs will aid them…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #38: Honest, Open Messaging Leads to Success

Product Marketing Rule #38 from the best-selling book, 42 Rules of Product Marketing, was written by Paul Gray, Director of Community Engagement, independent games startup Bubble Gum Interactive Increasingly, product marketers are recognizing that developing a valuable and beneficial relationship with customers requires a more open and somewhat humble approach. Product marketers are responsible to make potential customers aware of products, encourage them to consider and use these products, and establish a loyal commitment to, or relationship with, the brand.…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #37: Get Close and Personal with Your Customers

Product Marketing Rule #37 from the best-selling book, 42 Rules of Product Marketing, was written by Natalie Yan-Chatonsky, Product Strategy Consultant, Brainmates Product marketers can now engage more intimately with more customers than ever. Talking regularly to both customers and non-customers is the basis for successful product marketing planning and execution. Conversations can easily be carried out one-to-one over the phone, face-to-face, or video conferencing, or one-to-many with social media. Product marketers can now engage more intimately with more customers…[continue reading]

42 Rules Product Marketing Book Cover

Product Marketing Rule #36: Turn Your Audience into Advocates

Product Marketing Rule #36 from the best-selling book, 42 Rules of Product Marketing, was written by Adrienne Tan, Director, Brainmates, Australian product management and marketing agency In effect, social media becomes the platform where users sell to buyers. A key task of Product Marketing is to create buying messages that entice buyers to purchase. Sound simple? As any great Product Marketer knows, there is a plethora of activity that occurs before crafting appropriate messages that make products stand out in…[continue reading]