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PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got ...
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The Latest

Value Proposition Example
Perfect Your Value Proposition – B2B Marketing Rules
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to ...
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B2B Customer Journey Map
Customer Journey Map – B2B Marketing Rules
Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. ...
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3 Tests for Great Product Messaging
3 Tests for Great Product Messaging
In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of ...
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ABM-to-Optimize-Product-Marketing
ABM and How It Can Optimize Product Marketing
This is a guest post by John Armstrong, CMO, Zettaset. How is ABM Different? Product marketers driving account-based marketing (ABM) programs operate with a different thought process when ...
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Return-on-marketing-investment
Using Return On Marketing Investment to Optimize Product Marketing
This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively ...
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Agile Marketing Using Scrum
Agile Marketing Using Scrum
This is a guest post by John Armstrong, CMO, Zettaset. Many people in the technology world mistakenly believe that Agile is something new, but it really isn’t. Back ...
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Why agile marketing is the key to successful products
Why Agile Marketing is the Key to Successful Products
This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #42 These Are Our Rules. What Are Yours?
Product Marketing Rule #42 from the best-selling book, 42 Rules of Product Marketing, was written by Phil Burton, Senior Principal Consultant and Trainer, 280 Group LLC We could have ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #41: Use Your Competitor’s Products against Them
Product Marketing Rule #41 from the best-selling book, 42 Rules of Product Marketing, was written by Janey Wong, Product Marketing Manager, Oberon Media What’s missing is the information on ...
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