Career Advancement

Ask a Product Pro
Q&A: How to Grow Your Product Management Career in an Uncertain Economy
TLDR Joe Ghali answered 5 audience questions that he and Elad Simon (of, did not have time for in our recent “How to Grow Your Product Management Career in an Uncertain Economy” webinar. How to Switch Your Product Management ...
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The Latest

Confessions of a (New) Product Marketer
Confessions of a (New) Product Marketer
TLDR Cameron Lanier is a content marketer based out of Raleigh, NC with little-to-no product management experience OPM is far more than 3 days of lecture, but is ...
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7 Ways Product Marketers Can Collaborate with Product Managers to Move More Product
Two Critical Roles According to a recent 280 Group poll, only 32% of organizations currently have a defined Product Marketing Manager role. This position has gained traction in ...
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Product Marketing Manager Salary Data 2022
Product Marketing Manager Salaries in 2022
This article details general Product  Marketing Manager salary data based on salary information reported by in January 2022.  Status of the Job 2022: Product Marketing Manager If ...
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Brand and Marketing Manager
8 Reasons Why Brand and Marketing Managers Need Formal Product Marketing Training
Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one ...
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A woman sits at a desk counting bills. In front of the image rests the text, "Product Marketing Manager Salaries in 2021."
Product Marketing Manager Salary [2021 Data]
Status of the Job 2021: Product Marketing Manager Over the past year, the Covid-19 pandemic has brought unprecedented change to organizations across all industries and sectors. As organizations ...
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Printed in the foreground is white text that reads "Product MVP Meets Marketing MVP." Woman in a pink dress works on her laptop in the background.
“On the Box Thinking” to Build a Better MVP
If you can’t clearly identify what will ultimately make your product sell BEFORE you build it, you won’t build what will sell. Before the Product MVP (Minimally Viable ...
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The Product Manager vs Product Marketing Manager
Product Manager vs Product Marketing Manager
Product Manager vs Product Marketing Manager Product Manager: Is the market expert Conducts customer and market research Identifies and defines market/customer needs Defines the Whole Product concept to ...
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Citi Mobile App - Benefit Led Marketing
Back to Basics: Benefit-Led Messaging
“Today’s smart marketers don’t sell products; they sell benefit packages.” – Phillip Kotler, the Father of Modern Marketing The Perils of Feature-Led Messaging A few weeks ago I ...
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Sales and Marketing Partnership
Meet Your New Partner: The Sales Team – B2B Marketing Rules
In B2B, Sales is your #1 customer. No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, ...
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