Product Strategy

How to Create Personas for Your Next Product — and Why It Matters
Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide ...
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The Latest

The Power of Product Positioning and the “7 Ps” Marketing Mix
Do you remember the release of the PlayStation Classic, the 2018 replica of the original PlayStation video game console? If your answer is no, it’s because it didn’t ...
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A white, line box surrounds some text that says "Strategic Team Alignment for Product Teams, Part 1," covering a faded view of a group of employees.
Strategic Team Alignment: The Power of a One-Pager [+Webinar]
Watch our webinar on-demand, Cultivating a Strategic Product Team, Part 1: The Power of a One-Pager for an in-depth discussion on creating strategic alignment in your team with ...
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Product Requirements That Amplify Your Customer Needs [+Webinar]
Identify the Insights Recently, we explored using Voice of the Customer techniques to better understand your customers’ needs, find “moments of truth,” and identify how your product can ...
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Product-Led Growth: The Flavors of “Free” [+Webinar]
Watch our on-demand webinar, Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free”, to learn more in-depth about product-led growth pricing models. My Recent “Free” Experience ...
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Wrangling Insights From Your Qualitative Research [+Webinar]
To learn about this topic more in-depth, watch our on-demand webinar: Fueling Your Product Strategy with Qualitative Research. Download the Customer Site Visit Canvas to help you quickly ...
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Qualitative Research — You Asked, We Answered
This month, we presented the webinar, Fueling Your Product Strategy with Qualitative Research. You can view the accompanying blog post as a primer to learn about how you ...
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How to Achieve Product-Led Growth [+Webinar]
What is Product-Led Growth? If you keep up on the latest Product Management best practices, you’d have a hard time missing the bustling discussion around Product-Led Growth, or ...
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Competitive Analysis: How to Dismantle the Competition
“It is nice to have valid competition; it pushes you to do better.” —Gianni Versace, Designer How well do you really know your competition? When your boss or ...
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Competitive Analysis tools for Product Managers
Competitive Analysis: How Product Managers Can Pinpoint Which Competitors Matter Most
This article discusses the big picture of Competitive Analysis and how you can get a thorough understanding of the competitive landscape. “If you know the enemy and know ...
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