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Archive | Roles and Responsibilities

General posts about the roles and responsibilities of Product Managers, Product Marketing Managers and Product Owners.

Product Owner Influence

What Everyone Should Know About Product Owner Influence

Product Owner influence is often more important than any formal authority. Product Managers often joke that they have all the responsibility but no authority. Therefore, successful Product Managers learn to lead through influence. The creators of Scrum, Jeff Sutherland and Ken Schwaber, had the foresight to grant special powers to the Product Owner so they would not suffer a similar fate as the Product Manager. In Scrum, the Product Owner has explicit authority to prioritize the product backlog and thus…[continue reading]

Comparing the Product Manager and the Product Owner Role

Comparing the Product Manager and the Product Owner Role

Understanding the Product Manager and the Product Owner Role With the wide scale adoption of Agile methods amongst software development teams, understanding the difference between the Product Manager and the Product Owner role is a frequent discussion topic in our Agile training course. To begin to explain the topic requires some framing. First, we will look at Product Manager and Product Owner as roles, not titles. The responsibilities of Product Managers and Product Owners vary widely by title and are often historic…[continue reading]

42 Rules of Product Management by Brian Lawley and Greg Cohen Book cover

Product Management Rule #21: Define and Align Your Roles and Responsibilities

Product Management Rule #21 from the best-selling book, 42 Rules of Product Management, was written by Tom Evans, Principal Consultant, Lûcrum Marketing As there are many perspectives on the product management role, make sure your definition is aligned with that of your new management team. One of the great challenges of taking on a new product management role at a company is the many definitions and perspectives of what product management is and what the roles are called. And it doesn’t help…[continue reading]