Our New Product Management For Dummies Book is Now Officially Available
We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group.
The definitive guide to Product Management and a must-read for any and all Product Managers.
A uniquely comprehensive resource, this book is approachable for new PMs while still providing great value for Product Managers of any experience level.
The Product Management For Dummies book offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.
Buy the Product Management For Dummies book and receive a toolkit and templates.
Every Purchase of Product Management For Dummies includes a download of the 280 Group’s Product Management Lifecycle Toolkit™ ($99 value). See the Introduction section in the book for details on how to download your copy.
Also receive an AIPMM membership if you purchase before Jan 22.
Don’t wait to buy it – if you purchase Product Management for Dummies before 1/22/17 (no exceptions) you get a membership to the Association of International Product Marketing and Management (AIPMM – a $125 value). Once you buy the book simply go here to redeem your membership.