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PR is More Than A Press Release
PR Does Not Stand for “Press Release” – B2B Marketing Rules
In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at places like Apple and Dell and Oracle and is here to share ...
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Get sales reps on your side
1 Surefire Way to Get Sales Reps on Your Side
In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at ...
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3-Strategies-for-Pitching-Product-Management-Ideas
3 Strategies to Pitch Product Management Ideas
For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in ...
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Tips for product managers to get executive support
Five Tips for Product Managers to Get Executive Support
If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what ...
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3 ways to be a better product manager
Three Ways to Immediately Be a Better Product Manager
To find out how to be a better Product Manager we interviewed Pamela Schure, co-author of Product Management for Dummies. Pam has been a Product Manager and has ...
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Product-Manager-Skills
Product Manager Skills: Maximizing Influence Through People Skills
Product Manager Skills: Isn’t Being the Expert Enough? You’re the expert in your product, your market, your customers and your competitors. Yet, despite your expertise you find yourself ...
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Product Owner Influence
What Everyone Should Know About Product Owner Influence
Product Owner influence is often more important than any formal authority. Product Managers often joke that they have all the responsibility but no authority. Therefore, successful Product Managers ...
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5 Ways to Cut to the Chase as a Product Manager
5 Ways to Cut to the Chase as a Product Manager
The wonderful part about being a Product Manager is the passion you feel for your product and the benefits that it brings to your customers. In fact, I’ve ...
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5 Ways for Product Managers to Influence Without Formal Authority
5 Ways for Product Managers to Influence Without Formal Authority
There’s an old saying that Product Management has all of the responsibility and no official authority. Based on my 25 year career in the profession I find this ...
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42 Rules of Product Marketing Facebook
Product Marketing Rule #17: Wield Influence, Even When You Have Little Power
Product Marketing Rule #17 from the best-selling book, 42 Rules of Product Marketing, was written by Reena Kapoor, Founder & President, Conifer Consulting Bring the customer’s voice to ...
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42 Rules of Product Management
Product Management Rule #4: Think Like an Entrepreneur
Product Management Rule #4 from the best-selling book, 42 Rules of Product Management, was written by Linda Gorchels, Wisconsin School of Business At its most basic level, to think like ...
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