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Tag Archives | Influence

Get sales reps on your side

1 Surefire Way to Get Sales Reps on Your Side

In this video, 280 Group CEO and Founder, Brian Lawley hosts Dave Dersh, one of the best sales reps Brian has ever worked with. Dave has been at places like Apple and Dell and Oracle and is here to share some wisdom about the relationship between Product Managers and Salespeople. Brian has just one question for Dave: If there was one thing that a Product Manager could do to get a salesperson on their side, what would that be? Watch…[continue reading]

3 Strategies for Pitching Product Management Ideas

3 Strategies to Pitch Product Management Ideas

For this video, 280 Group CEO and Founder, Brian Lawley, talks with Bill Haines, who is not only a Product Management Consultant and Trainer, but an expert in positioning, messaging, and influencing people. Bill is asked to describe the tree types of audiences a Product Manager might be pitching to and what the strategy might be for each one of those people to make sure that they have the highest likelihood of accepting your ideas and going along with you.…[continue reading]

Tips for Product Managers to get Executive Support

Five Tips for Product Managers to Get Executive Support

If you are in Product Management, executive support for your plans can mean the difference between your product’s success and failure. Getting executives and management to support what you are proposing can be very challenging and difficult. What can a Product Manager do to increase the chances of getting what they ask for? This video and article cover five techniques for just that. Watch Now Five ways to get executive support: Be brief and hard-hitting. Nothing will kill your chances…[continue reading]

3 Ways to be a better product manager

Three Ways to Immediately Be a Better Product Manager

To find out how to be a better Product Manager we interviewed Pamela Schure, co-author of Product Management for Dummies. Pam has been a Product Manager and has been teaching Product Management for over two decades, and she provided us with some insights about three things she has seen effective Product Managers do that others don’t. First, become a master of using data. Have at least half a dozen (and preferably 2-3 times that many) data points about your customers,…[continue reading]

Product Manager Skills

Product Manager Skills: Maximizing Influence Through People Skills

Product Manager Skills: Isn’t Being the Expert Enough? You’re the expert in your product, your market, your customers and your competitors. Yet, despite your expertise you find yourself struggling with internal stakeholders about schedules, feature prioritization, design, pricing, messaging, or product strategy. While some of this struggle is natural – you work with smart, opinionated people who hold a piece of the puzzle, it is also incredibly frustrating. What was the point of all your product manager skills and effort…[continue reading]

Product Owner Influence

What Everyone Should Know About Product Owner Influence

Product Owner influence is often more important than any formal authority. Product Managers often joke that they have all the responsibility but no authority. Therefore, successful Product Managers learn to lead through influence. The creators of Scrum, Jeff Sutherland and Ken Schwaber, had the foresight to grant special powers to the Product Owner so they would not suffer a similar fate as the Product Manager. In Scrum, the Product Owner has explicit authority to prioritize the product backlog and thus…[continue reading]

5 Ways to Cut to the Chase as a Product Manager

5 Ways to Cut to the Chase as a Product Manager

The wonderful part about being a Product Manager is the passion you feel for your product and the benefits that it brings to your customers. In fact, I’ve had small children and managed newly minted products at the same time. Embarrassingly, I showed off products shots just as proudly as I did cute kid pictures. So why do you sometimes feel that by the time you get to the point in a conversation your audience has lost interest? Well, when…[continue reading]