How to Create Personas for Your Next Product — and Why It Matters
Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide ...
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Tackling Digital Product Management, Part 4: Pricing the Flavors of “Free”
Everyone has a favorite price—free. From “free trial” to “freemium,” you’ll learn how to use Product-Led Growth pricing techniques to give before you get and watch the leads ...
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Systems Thinking, Part 1: Building Product Resilience to Bypass Disaster
In this 3-part series, we will look at how to apply elements of systems thinking to the problems of resilience, sustainability, and leadership in Product Management. When the ...
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