Virtually everyone in Marketing or Product Management is familiar with the best-selling book, Crossing the Chasm, by Geoffrey Moore and the Chasm Institute (the newly-updated 2014-2015 “Crossing the Chasm” book has all new company examples from Salesforce, VMware, Google, Apple and many other leading companies). It presents an effective, pressure-tested strategy for getting traction with new products when they are brought to market. When combined with the phases in the ProdBOK and Optimal Product Process, the newly-updated Chasm Model 2.0 provides a powerful strategic framework to increase the chances of product success.
This 60-minute webinar will cover the following topics and attendees will walk away knowing how to apply the concepts immediately in their work:
- The ProdBOK: What it is and how it was developed
- The 280 Group Optimal Product Process
- The Chasm Model 2.0
- Applying the Chasm Model in Plan, Conceive and Maximize phases of the Optimal Product Process
Join Brian Lawley, CEO of the 280 Group, and Michael Eckhardt, Managing Director of the Chasm Institute, as they deliver this informative and useful webinar.
About Brian Lawley
Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of five best-selling Product Management books and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.
About Michael Eckhardt
Michael Eckhardt, Managing Director & Senior Workship Leader at Chasm Institute, is a veteran of Price Waterhouse, HP, Harbridge Consulting and Pepsico. An MBA graduate of Harvard Business School + Wall Street Journal Award winner, Eckhardt has deep expertise in product management / product marketing, accelerating target market results, and driving innovation success. He provides clients in the U.S., Europe and Asia Pacific with market strategy workshops & tools for gaining and sustaining market leadership positions in highly-competitive marketplaces. His primary areas of focus are target market strategy and driving profitable product launches. Chasm Institute’s newest book is the fully-updated 2014-2015 “Crossing the Chasm 2.0”. Eckhardt has led 500+ client engagements for tech clients in Silicon Valley and worldwide during the past 15 years. Client list includes: Adobe, HP, Elevance, NetApp, AT&T Wireless, Intel, Cisco, HotChalk, Autodesk, Plantronics, Agilent Technologies, SAP, Mentor Graphics and many other technology businesses, from large corporations to mid-sized companies to venture-backed start-ups.
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