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Optimal Product Process Framework

Product Management Framework

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The 280 Group’s Product Management framework is called the Optimal Product Process™. It is a comprehensive Product Management framework and process that covers everything that a company or team needs to create products that delight customers and maximize revenues and profitability. Designed to be flexible and customizable, it can be used with any development methodology, including Agile and Waterfall/Phase-Gate.

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To help companies fully adopt and customize the Optimal Product Process, the 280 Group offers training (Optimal Product Management and Product Marketing™), templates (Product Management Lifecycle Toolkit™) and certifications.

Product Management Framework | 280 Group Optimal Product Process

Product Management Framework | 280 Group Optimal Product Process

The 280 Group Optimal Product Process defines the phases and corresponding activities that every product or service goes through. The gates that must be passed through in order to move to the next phase are also identified. Roles and responsibilities are clarified for Product Management (primarily inbound planning of great new products) and Product Marketing (primarily outbound ensuring that the messaging, positioning, pricing, launch and marketing to motivate customers to purchase). The tasks that must be done by each of the participants during each phase are also clearly identified.

The 280 Group Optimal Product Process is modern and up-to-date, and applies to today’s Product Management and Product Marketing challenges. It provides the following benefits:

  • Covers all phases of the product lifecycle
  • Supports and builds on an industry standard seven-phase lifecycle
  • Has corresponding vendor-neutral certifications
  • Can be completely customized for any company and development methodology
  • Provides for continuous improvement of Product Management
  • Leverages work and skills across teams as well as companies and industries

The Optimal Product Process includes the nine key documents that correspond to each phase in the Product Management lifecycle (included in the Product Management Lifecycle Toolkit). These nine documents are designed to provide a foundation for anyone using the process to ensure that all critical product considerations are taken into account.

Optimal Product Process Templates

Optimal Product Process Templates

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To learn more about the Optimal Product Process and the corresponding Product Management Assessments, Training, Certification and Templates, Contact Us.

The seven phases are based on the AIPMM ProdBOK worldwide-standard model.