Product Management is not a very well understood profession. Over the past 25 years I have found myself having to explain many times what a Product Manager does. Oftentimes executives and others have no idea what a Product Manager’s role is or why a Product Manager is so important in bringing great products to market.
I personally believe that Product Management is one of the most interesting and important jobs out there, so I decided to write this Product Management Manifesto to explain what we as Product Managers do. You can download it here—feel free to send it around to those on your team (engineers, sales, operations, support, etc.) and your management so they know what your role is. Place it prominently in your cube or office and point to it the next time someone asks you why Product Management is important.
On behalf of the 280 Group team and myself we hope this helps you ship some great products!
CEO & Founder, 280 Group LLC