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Product Management Consultants and Contractors

Hire a Product Management Consultant or Contractor to Help Your Products Succeed

What Product Management Consultants Can Do For You

A Product Management consultant or contractor can help your company bring world-class, customer-focused products to market faster. Product Management consultants can work on short or long-term projects such as customer and market research, product strategy, competitive analysis, market analysis, and writing MRDs (Market requirements documents). Product Management contractors can act as an interim employee, taking the place of staff that are on vacation, sabbaticals or maternity leave, and fill in if you don’t have full-time headcount to hire a permanent employee.

Everyone on our team is hand-picked and has extensive experience (15 to 30 years), so you can rest at ease knowing the work is being done right. To ensure you get the best possible results, our consultants and contractors apply the Optimal Product Process™, a proven process and framework for delivering customer-focused products and marketing them effectively to maximize revenues and profits.

Call 1.408.834.7518 or fill out the form

Develop and launch more successful and profitable products!

Call 1.408.834.7518 or fill out
the form to contact us.

Product Management Consulting Projects

A Product Management consultant generally works on a project that is well-defined by the client. This might include market analysis and validation, developing a business case or defining product strategy and building a strategic roadmap. Work is done offsite, with occasional visits to the client site if necessary to gather data or present findings and deliverables.

Interim Product Management Contractors as Part of Your Team

Product Management contractors join your team and play the part of an acting Product Manager. They do everything necessary to help the product they are assigned to succeed, no matter where it is in the Product Lifecycle. Work is often done onsite, though many times they can work remotely.

"280 Group made a huge impact on our Product Management and Product Marketing efforts… we were very impressed by the quality, professionalism and timeliness of their work."
John ButlerSenior Vice President, Tadpole Computer, Inc.
"The 280 Group consultants were very experienced and came in and hit the ground running."
Ram KrishnanSr. VP Marketing, Guardian Edge
"280 Group’s performance on these projects was exceptional… deliverables were high-quality, on schedule, and within budget… very efficient, professional, and a pleasure to work with."
Gary EllisGroup Director, Product Marketing, Netcom
"280 Group delivers excellent business and technical skills… I would highly recommend them for other consulting projects that involve strategic planning and/or Product Marketing and Product Management."
Sharon GrimshawVice President of Marketing, Adobe Systems

Projects and Tasks that a Product Management
Consultant Can Perform for Your Company

  • Assess and Optimize

    Optimize Your Product Management Function and Process
    • Define a process to meet your needs
    • Optimize your current process
    • Determine which development processes (agile versus waterfall) are appropriate
    • Analyze and make recommendations for optimizing your current process
    • Leverage the 280 Group Optimal Product Process to get you to a world-class process quickly
  • Market Analysis

    Perform Market Analysis
    • Identify and size target markets
    • Determine markets that are appropriate for your company’s unique talents
    • Perform customer and market research
  • Customer Research

    Execute Customer Research to Determine Critical Needs Required for Your Products
    • “Quick and dirty” surveys and customer interviews to rapidly and inexpensively validate ideas
    • Market research through secondary research sources such as analyst firms and industry experts
  • Define Products

    Define Products Based on Customer Needs
    • Write User Stories, MRDs (Market Requirements Documents), PRDs (Product Requirements Documents) and define products
    • Give engineering teams clear and concise information about customer needs
    • Prioritize product backlogs and feature sets into “Must Have”, “Nice to Have” and “Next Release”
    • Develop short-term and long-term product roadmaps
    • Write FAQs
  • Product Roadmaps

    Create Product Roadmaps
    • Capture, analyze and prioritize all requirements
    • Create a multi-year release plan
    • Use best practices such as “Themes” and “Golden Features” to create a well thought out plan
  • Guide Engineering

    Work with and Guide Engineering Teams
    • Determine feature versus schedule tradeoffs
    • Make difficult feature decisions
    • Decide whether products are ready for first customer ship
  • Beta Programs

    Manage Beta Customer Programs
    • Write early customer success stories
    • Gather initial product feedback
    • Secure early customer wins to validate additional financing
  • Competitive Analysis

    Conduct In-depth Competitive Analysis
    • Ensure you have an accurate and non-biased picture of your competition
    • Help you determine whether to enter a market based on the current competitive environment
  • Ship Products

    Do All Work Necessary to Ship/Release Products Successfully
    • Define and manage all aspect of the whole product offering
    • Create product packaging
    • Work with operations to create BOM and manufacturing plans

Hear From Our Customers

Hiring A Consultant


Sarah Gaeta
VP, Business and Product Operations for Tivo

Experience of the 280 Group Team


Aaron Hyde
VP of Product Management for MLS Listings

280 Group Difference

A Proven Process

Our Product Management framework is called the Optimal Product Process™. It is a comprehensive Product Management framework and process that covers everything that a company or team needs to create products that delight customers and maximize revenues and profitability. Designed to be flexible and customizable, it can be used with any development methodology, including Agile and Waterfall/Phase-Gate.

Our Team

Roger Snyder

Roger Snyder

Director of Product Marketing
Roger Snyder, Director of Product Marketing
Roger Snyder is a Principal Consultant and Trainer at 280 Group. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management. Roger has been leading product management teams for the last 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a key contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the product management team to expand the successful…
Pamela Schure - Director of Products and Services

Pam Schure

Director of Products and Services
Pam Schure, Director of Products and Services
Pamela Schure is the Director of Products and Services with 280 group. She is a 25 year product management, product marketing and international business veteran with companies such as Apple, Sun Microsystems and Adaptec. She has worked with many companies, small and large, in diverse industries to determine what the key success factors are. She has deep expertise in how to use Product Management and Product Marketing skills to transform businesses and products. Her goal is to provide the world’s best consulting and training service to our clients. Drawing on her experience with many different types of products at various…
Tom Evans

Tom Evans

Principal Consultant and Trainer
Tom Evans, Principal Consultant and Trainer
Tom Evans is a Senior Principal Consultant and Trainer at 280 Group and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call…
Colleen O'rourke

Colleen O’Rourke

Principal Consultant and Trainer
Colleen O’Rourke, Principal Consultant and Trainer
Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth. Throughout her career Colleen has nurtured a strong belief that powerful leadership is not…
Ken Feehan

Ken Feehan

Principal Consultant and Trainer
Ken Feehan, Principal Consultant and Trainer
Ken Feehan is a Principal Consultant and Trainer for 280 Group. Ken expertise has deep experience in both the product development and Go-To-Market phases of the product cycle. He has worked/consulted to hardware, software, cloud, infrastructure and services companies and understands the business needs of each. His goal is to help clients to use data in order to make smart, timely decisions and create just enough process to ensure that the Product team is perceived to be the market, product and customer experts. Ken engages with sales, marketing and actual customers to track the strengths and weaknesses of the product…
Bill Haines

Bill Haines

Principal Consultant and Trainer
Bill Haines, Principal Consultant and Trainer
Bill Haines is a Senior Principal Consultant and Trainer at 280 Group. He is recognized as an authority in product management, B2B marketing at all levels, product launch, and strategy. In more than a decade of consulting work he has completed over 90 projects for clients ranging from medical information to manufacturing, helping business and product leaders to pinpoint market opportunities, plan customer solutions, and prepare both people and products for market success. Through these engagements he has delivered PM organization optimization, strategic and business planning, market assessment, solution design & road-mapping, marketing planning and PM training. Having built and…
See Full Team

Our Past Clients

Want to learn more about our Product Marketing consultants and contractors?

Call 1.408.834.7518 or
fill out the form

Develop and launch more successful and profitable products!
Fill out the form to contact us.