The Only Product Management Training Courses You Need

Our product management training courses offer practical knowledge and skills delivered by expert, veteran Product Leaders. No matter which course you choose, you’ll emerge confident and prepared to build products that matter. Then, prove your worth by passing an independent certification exam from the Association of International Product Marketing and Management (AIPMM).

  • Optimal Product Management

    For all PM levels

    Learn all the core skills in the Product Lifecycle to become a Certified Product Manager.

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  • Digital Product Management

    For all PM levels

    Learn the latest Product Management techniques needed to develop products at the speed of digital.

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  • Agile Product Management

    1+ years of PM experience

    Learn the Agile methodology from the Product Management perspective so you can rapidly and more effectively satisfy your customers’ needs.

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Learn It Your Way

Advance your career through the training method that best matches your learning style. Each method prepares you to earn an industry-standard certification.

Two images put together side-by-side of students communicating with each other via an online video call.
Live Online

Learn with other students in a virtual classroom led by an expert instructor — from the convenience of your home or office.

  • Dive deeper, ask questions and discuss your specific needs with insightful instructors in our small class environment
  • Learn from each other with team exercises and in-class dialogue
  • Work on a team project to connect techniques and get the big picture
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Zoomed out shot of a woman's hand on her electronic Notebook, and a coffee mug in the background.
Self-Study

These courses allow you to study from anywhere, at your own pace. Get started at any time, and complete when you’re ready.

  • Learn and prepare when it’s convenient for you
  • Concentrate on the topics that matter most to you
  • Use quizzes and supplementary materials to test and deepen your understanding
  • Leverage the practice exams to give you the confidence to become certified
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In-Person

Learn with other students in the same room, led by an expert instructor. Choose from times and locations that work for you.

  • Get personal attention from your instructor with small class sizes
  • Learn from each other with team exercises and in-class dialogue
  • Collaborate physically on a team project to connect techniques and get the big picture
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A small team of men and women in business attire going over some product management trainings.
Custom Training

Transform your Product Management team with a custom-designed course focused on your team’s specific needs and issues.

  • Provide your team the specific skills and concepts they need most
  • Learn best practices tailored to the needs of your market and your company
  • Choose from in-person or live online to suit your team’s needs
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Find Your Path

We’re here to help you achieve your goals no matter where you are on your Product Management journey. Click each step of the journey to learn more.

Get Your First Product Management Job

Become a Product Manager with 280 Group exclusive offerings.

  • Understand Product Management with our Optimal Product Management course
  • Study for certification with our Training Retention Program or Self-Study offerings
  • Add your certification to your LinkedIn profile and resume to stand out from the crowd
Two men greet each other with a handshake, while two women sit at white tables in the background.

Hone Your Product Management Skills

With a few years of experience as a Product Manager, we have several options to help you progress your skills and advance in your career:

A product owner and scrum team study a computer screen.

Become a Product Management Leader

If you’re ready to learn how to lead a Product Management team, we have resources to help you:

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Lead Your Team to Excellence

Need to boost your team’s performance, but not sure how to start? We’ve got you covered. Check out the many resources we have on our For Teams page.

 

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Get to Know Our Instructors

280 Group instructors are chosen for their deep, real-world Product Management experience and passion to teach others the Product Management craft – a hard combination to find. With both technical and business skills under their belt, they have worked at high levels in companies such as Apple, Amazon, Intuit, and Microsoft; and driven successful exits at startups.

  • Close-up of Kenny Kranseler, who is a course instructor for 280 Group with over 25 years of experience.
    Kenny Kranseler
    Principal Consultant & Trainer
    Road (not mountain) cyclist
    25+ years
    Experience from
    • Amazon logo.
  • Ken Feehan. Instructor for 280 Group.
    Ken Feehan
    Principal Consultant & Trainer
    Beginner Python Programmer
    25+ years
    Experience from
  • Bill Haines - B2B Marketing Rules
    Bill Haines
    Principal Consultant & Trainer
    Droll skeptic devoted to Family, Formula 1 and Fine whiskey (not necessarily in that order)
    25+ years
    Experience from
  • Colleen Product Manager Skills
    Colleen O’Rourke
    Principal Consultant & Trainer
    Doctoral student, because there is just so much to learn in this world!
    20+ years
    Experience from
    • Autodesk logo.
  • Roger Snyder - VP of Marketing
    Roger Snyder
    Vice President of Marketing
    Backpacking & Hiking Junkie
    20+ years
    Experience from
  • Headshot of Tom Evans, instructor for 280 Group.
    Tom Evans
    Senior Principal Consultant & Trainer
    Lived & worked in Brazil & speak Portuguese
    25+ years
    Experience from
    • Optum logo.

Which Course Is Right For You?

Find the perfect Product Management course for you whether you’re looking for your first job, working to deepen specific skills, or becoming a Product Management leader.

Optimal Product Management
Digital Product Management
Agile Product Management
Price
Learning styles
Who is this for?
Material covered
Certification Exams

Which AIPMM certifications will this course prepare me for?

Live Online and In-Person Time Commitment
Optimal Product Management
Price
Starting at $1,495 USD
Who is this for?
All levels
Material covered
  • Complete understanding of Product Management roles and responsibilities
  • Essential Product Manager and Product Marketing Manager Skills & Tools
  • Full Product Lifecycle with the Optimal Product Process™
Certification Exams

Which AIPMM certifications will this course prepare me for?

  • AIPMM Certified Product Manager Exam
  • AIPMM Certified Product Marketing Manager Exam
Live Online and In-Person Time Commitment
24 hours of instruction and exercises plus 3-6 hours of homework
Digital Product Management
Price
Starting at $1,495 USD
Who is this for?
All levels
Material covered
  • Data Analytics techniques to become Outcome-Driven
  • Digital processes to rapidly identify and validate problems, then develop solutions
  • How to Iterate at Scale for Continual Value Delivery
Certification Exams

Which AIPMM certifications will this course prepare me for?

  • AIPMM Certified Digital Product Manager Exam
Live Online and In-Person Time Commitment
25 hours of instruction and exercises plus 3-6 hours of homework
Agile Product Management
Price
Starting at $1,495 USD
Who is this for?
Product Managers with 1+ years of experience
Material covered
  • The Agile Methodology from a Product Management and Product Owner perspective
  • Product Manager and Product Owner Roles in Agile
  • How to lead, influence, and inspire Agile teams
Certification Exams

Which AIPMM certifications will this course prepare me for?

  • AIPMM Agile Certified Product Manager and Product Owner
Live Online and In-Person Time Commitment
16 hours of instruction and exercises

We’re Committed to Your Growth

Our Training Retention Program and ongoing resources set 280 Group apart.

We don’t want you to just take a course, then put your learning on the shelf. We want you to put your new skills into practice, so every course comes with more than just training. All of our courses come with our Training Retention Program to help you retain what you’ve learned, study for certification, and use our tools to build your Product Management strengths.

For some Live Online and In-Person courses, this includes a corresponding self-study course for one year after you complete your training. For others, it includes a comprehensive study guide to prepare for certification, and worksheets or toolkits to apply back at work.

In every case, you join the family of 280 Group alumni that keep learning through our webinar series, blog posts, and ever-growing library of downloadable resources.

Hear from Our Clients

4.8 337 Reviews

Our clients are passionate about product and always excited to develop their expertise and impact. Hear what they have to say about their time with us.

  • Headshot of Frank Tommy Brotke.
    “Fantastic course, and fantastic instructors @ 280 Group. If you work in PM or PMM and often get lost in agile/scrum or waterfall discussion with development, loosing focus on the customers and the market need – this is the course for you. Get a holistic understanding of the whole product lifecycle, and how to be successful in each phase!”
    Frank Tommy Brotke
    Product Marketing Manager, LINK Mobility Group
  • Headshot of Connor Cassidy.
    “I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.”
    Conor Cassidy
    VP Treasury Product Manager, Bank of America
  • Headshot of Russell Andrade.
    “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.”
    Russell Andrade
    Principal Product Manager, Informatica
  • Shiva Mogullar
    “The training makes it easy to understand not just the Agile methodologies and process but also clearly defines the roles and responsibilities of different team members, especially the role of a Product Manager/Product Owner which is critical to the success of any project.”
    Shiva Mogallur
    OEM Project Manager, Topcon Positioning Systems
  • Headshot of Frank Tommy Brotke.
    “Fantastic course, and fantastic instructors @ 280 Group. If you work in PM or PMM and often get lost in agile/scrum or waterfall discussion with development, loosing focus on the customers and the market need – this is the course for you. Get a holistic understanding of the whole product lifecycle, and how to be successful in each phase!”
    Frank Tommy Brotke
    Product Marketing Manager, LINK Mobility Group