Transform your team with private custom Product Management training!
If you are interested in taking your team or your company to a new level of excellence, the 280 Group offers private custom Product Management training and Product Marketing training. Custom training can give you a competitive edge by teaching your staff the skills and knowledge they need to do their jobs more effectively while focusing on the specific issues that your organization faces. At the end, students become far more productive.
We offer private training at client locations worldwide (either on-site or off-site nearby) for small and large groups and even entire companies. Our training is practical, up-to-date, supports worldwide standards and best practices, and will turn your employees into experts that are dramatically more effective at their jobs. For on-site training we can deliver our standard courses or we can completely customize the materials to meet your needs and match your process, terminology, examples and most critical internal challenges.
Benefits of private custom Product Management training (versus public courses)
- Courses can cover issues specific to your company and its situation
- Confidential company issues and solutions may be discussed freely
- Courses are delivered at or near your offices, minimizing travel expenses and schedule disruptions
- In conjunction with certification exams, the training ensures the entire team attends and participates in the courses and masters the material
- Increases the knowledge and skill set of your entire team all at once
- Educates other stakeholders and executives regarding the role, value and importance of excellent Product Management and Product Marketing
Courses offered for private custom training
This three-day course covers the entire Product Lifecycle and teaches you how to manage any product at any stage in the lifecycle effectively. It also includes the Product Management Lifecycle Toolkit™ with corresponding productivity templates. Topics covered include the seven phases of the Product Lifecycle, the role of Product Management and Product Marketing, strategy, launches, roadmaps and more.
This two-day course teaches you how to be dramatically more effective with teams using Agile development methods (Scrum, XP, Kanban, Lean). In addition, you learn how a Product Manager and Product Owner should interact with each other – and engineering teams as you develop your Product Management and team leadership skills. The course includes extensive hands-on exercises and handouts. The course will prepare you to take the exam to become an industry-standard Agile Certified Product Manager and Product Owner (ACPMPO™).
This one-day course is based on the best-selling book The Phenomenal Product Manager, and is the only course in the world that teaches the people skills side of Product Management and Product Marketing. The course will teach you how to dramatically increase your effectiveness and productivity as a Product Manager and Product Marketer. Through hands-on exercises and lectures, students spend the day learning critical skills and developing a corresponding action plan to apply in their jobs. Topics covered include the role of Product Management and Product Marketing, how to work more effectively with sales and engineering, negotiation/mediation, communication, productivity, career advancement and more.
This two-day course consists of a day and a half of class time followed by the Certification Exam on the afternoon of the second day. It provides an intensive review of concepts to help students prepare to take the exam to earn the Association of International Product Marketing and Management’s (AIPMM) prestigious Certified Product Manager (CPM™) credential. It is appropriate for those who have extensive Product Management experience and/or have taken the 280 Group’s Optimal Product Management and Product Marketing three-day in-person course. Students review the key concepts and terminology used in the exam, as well as strategy for answering the exam questions and a Q&A for anything else they want to review.
This two-day course consists of a day and a half of class time followed by the Certification Exam on the afternoon of the second day. It provides an intensive review of concepts to help students prepare to take the exam to earn the Association of International Product Marketing and Management’s (AIPMM) prestigious Certified Product Marketing Manager (CPMM™) credential. It is appropriate for those who have extensive Product Marketing experience and/or have taken the 280 Group’s Optimal Product Management and Product Marketing three-day in-person course. Students review the key concepts and terminology used in the exam, as well as strategy for answering the exam questions and a Q&A for anything else they want to review.
This one-day course will help transform you into a highly effective and dynamic Product Management leader in your company. Through a combination of lectures and extensive hands-on exercises you will learn to apply your specific strengths as a leader to exert more influence in your organization. You will learn how to more effectively lead those over whom you have no formal authority, and you will leave the course with a concrete plan of action to apply what you have learned.
This one-day course is for new Product Managers and those interested in moving into the profession. Through a combination of lecture and hands-on exercises, attendees get a basic overview of the Product Management role and corresponding strategic and tactical responsibilities. Attendees will leave the class with a clear understanding of the role and its importance to business, learn the basic tasks and overall Product Lifecycle that every Product Manager should follow, and gain a foundation for success in the role.
We offer a variety of custom courses that can be combined and customized to meet your specific needs. Course length can range from one-hour seminars/webinars to multi-day intensive seminars covering one or more topics. Below is a partial list of topics that we have delivered for other clients (contact us for specific details and to discuss your needs):
- How to build compelling product roadmaps
- Running high-impact product launches
- Planning and executing successful beta programs
- How to get phenomenal product reviews
- Working more effectively with your sales team
- Working more effectively with your engineering team
- How to tear apart your competition
- Effective customer and market research
- Personal strategic plans for Product Managers and Marketers
- Time management and productivity for Product Managers and Marketers
- Delivering great demos
- Optimized decision making for teams and Product Managers