Private Custom Training

Customized and Delivered On-site to Maximize Your Training Experience and Return on Investment

Transform your team

Our custom training will transform your Product Management team by focusing on the specific issues your organization faces. Custom training gives you a competitive edge by teaching your staff the skills and concepts they need while addressing your current processes, roles, terminology, products, and most critical internal challenges.

Why Do Companies Come to Us for Private Custom Training?

  • Level set team members with varying backgrounds and experience
  • Establish a consistent process and documents
  • Clarify roles and responsibilities
  • Get teams speaking the same language
  • Align Agile methodologies with Product Management
  • Inject best practices for Digital Product Management
  • Get executive buy-in and empower Product Management

We offer private online and on-site training at client locations worldwide for teams of six of more. We have trained small teams, large groups, and even hundreds of PMs at individual Fortune 500 companies. Our training will align your teams and produce an impact you can see immediately. Solve your biggest challenges now with a perfectly customized course delivered to your teams, wherever they are.

Call 1.408.834.7518 or fill out the form

Book a customized private training!

Call 1.408.834.7518 or fill out
the form to contact us.

"The 280 Group Product Management training was amazing and has already begun paying dividends for myself and our team."
Ralph LazaroVP Digital Products Group, Findaway
“This is my second company where I’ve used 280 Group private training. It gets people to think like Product Managers. Then it’s easier to scale the company since everyone uses the same language and tools. And when a new person joins, we can send them to public training and get them up to speed quickly.”
TJ AdamsSenior Director of Product Management, QSC Audio
"I have seen a marked improvement in the overall understanding from the team about what it means to be a Product Manager – their role, responsibilities, and what they should focus on. My experienced team members have found new tools to help them, my less experienced ones are now really stepping-up with improved performance."
Mark ChallingsworthGlobal Head of Marketing, Heraeus
“The 280 Group training gave our Product Managers the tools to change from tactical responders to strategic visionaries. 280 Group was willing to come on-site for a dedicated class, but also customized the course specifically for our business. Professional teachers, great customer service, and relevant class material , it is no surprise we now have a department staffed with Certified Product Managers.”
Linda Kidder-YarlottStrategic Leader of Product Managers, Shimadzu

Flagship Courses

For private on-site training we can deliver our standard flagship courses or we can completely customize the materials to meet your needs and match your process, terminology, examples and most critical internal challenges. Flagship courses include our unique Training Retention Program.

Optimal Product Management and Product Marketing

This three-day course covers the entire Product Lifecycle and all the core skills required to manage products effectively. The training teaches the flexible and comprehensive 280 Group Optimal Product Process™, and can be customized to match your process, terminology and products. Each phase of the process and the tasks for both Product Management and Product Marketing are covered in-depth. Students learn how to manage any product at any stage in the Product Lifecycle effectively and receive the Product Management Lifecycle Toolkit™ with corresponding productivity templates.

Agile for Product Managers and Product Owners

This two-day course teaches all the core skills necessary for students to become Product Leaders in companies doing Agile development. Students learn how Product Managers and Product Owners can effectively work together and with their engineering teams. They also learn the foundations of scrum as well as other Agile methodologies: Kanban, Lean, XP and Hybrid processes. Each activity that Product Managers and Product Owners are responsible for is covered in-depth and corresponding exercises demonstrate how to apply these skills to real-world situations.

Online and Private Courses

We offer a wide variety of additional courses both online and only as private training.
Online Courses

  • Certified Product Manager
  • Certified Product Marketing Manager
  • Agile Certified Product Manager and Product Owner

Virtual Instructor Review – Available for teams of 6 or more.
Courses Available Only as Private Training

  • Intro to Product Management
  • Leadership for Product Managers
  • People Skills for Product Managers and Product Marketers
  • Managing Product Managers
  • Critical Importance of Product Management
  • Custom Product Management Workshops

Virtual Instructor Review for Teams

Study virtually with your team – No travel. No days out.

Meet virtually with your team and instructor to ask questions and review the most important materials from our online courses. Sessions run once a week to keep teams on track and create a plan to apply the learning at your company.

If you have a group of 6 or more that is interested in our online courses, certification exams and Virtual Instructor Review contact us for pricing and volume discounts.

Hear from Our Customers

Benefits of In-Person and Online Training

Aaron Hyde
VP of Product Management for MLS Listings

Sending Teams to Training

Sarah Gaeta
VP, Business and Product Operations for Tivo

Private Custom Agile Training

Aaron Hyde
VP of Product Management for MLS Listings

Our Featured Clients

10 Reasons to Choose Private Custom Training


  1. Decide what topics are most important to spend time on
  2. Map the training to your roles, terminology and process
  3. Use your products in exercises and discussions to get work done
  4. Cover challenges specific to your company and its culture
  5. Discuss confidential company issues and solutions freely
  6. Minimize travel expenses and schedule disruptions
  7. Ensure the entire team attends and participates
  8. Get new hires and team members up to speed quickly
  9. Educate stakeholders and executives on the importance of Product Management
  10. Get the maximum ROI on your training

Why You Should Choose Our Training

Comprehensive and Up to Date Content

We cover all the core Product Management skills, the full Product Lifecycle and current best practices. Our training is constantly evolving to match today’s challenges.

A Proven Product Management Process

Our Optimal Product Process framework was created by our team of consultants and trainers with over 150 years of experience and includes corresponding templates.

Worldwide Standard Certification

Every training includes a corresponding certification exam from the AIPMM to prove your domain mastery.

Training Retention Program

We let you review your in-person training for a year with our online Training Retention Program.

Experienced Instructors

Our instructors are active consultants and thought leaders, each with an average of over 20 years of direct experience in Product Management and Product Marketing.

Small Class Sizes

We keep our class sizes small in order to maximize hands-on exercises, discussions and student/instructor interaction.

Case Studies

Getting Product Management focused on the customer. How private training in Optimal Product Management and Product Marketing created a team focused on customer problems.

Read Story

Improving the effectiveness of Product Management working with distributed Agile teams. How private custom Agile training improved product development processes at Informatica.

Read Story

Online Courses and Certification Exams

Start training your team today with our online courses and certification exams. These are the most comprehensive courses available, and allow employees to study at their own pace to learn core Product Management skills and earn a worldwide-standard certification from AIPMM. Online courses include learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to teach teams core skills and prepare them for certification. These online courses can be paired with private custom training to review material, increase knowledge retention and improve the long-lasting effectiveness of our training.


Certified Product Manager

Certified Product Marketing Manager

Agile Certified Product Manager and Product Owner

Training Retention Program

Why Our Learning Process Is Unmatched

Our in-person flagship training includes our unique Training Retention Program, a corresponding online course and certification which lets you review all the content from the in-person training and solidify the skills and concepts you learned. Why? Product Management is a difficult topic to master. Oftentimes students walk out of training with a new set of skills and knowledge that they are ready to apply, only to find that after a few weeks or months they forget the skills and concepts they learned and are slipping back to old habits. The online course allows you to review all the material you learned for one year after you complete the in-person training, so you can brush up on your skills and retain more knowledge. The online course also provides you with additional information and study materials to prepare you for certification. We are proud to be the only Product Management training company that offers this innovative approach to increase knowledge retention and the effectiveness of our training.

How It Works

  1. Take the in-person training to learn core Product Management skills
  2. Review the training online and further your mastery of the concepts
  3. Use the online study materials to retain the information and prepare for certification
  4. Take the exam to earn the worldwide standard AIPMM certification credential

Additional Courses Available Only As Private Training

Intro to Product Management

This one-day course gives an overview of Product Management and covers a sub-set of our three-day flagship Optimal Product Management and Product Marketing training. Topics include the rising importance and role of Product Management, the Optimal Product Process, typical goals and tasks in each phase of the Product Lifecycle and how Product Management relates to other company functions.

Leadership for Product Managers

This one-day course is for Product Managers who want to become highly-effective and dynamic product leaders. Topics include influencing teams and stakeholders, leading without authority and developing a personal leadership style and action plan.

People Skills for Product Managers & Product Marketers

This one-day course is the only training in the world that teaches the people skills side of Product Management and Product Marketing. Topics include the role of Product Management and Product Marketing, how to work more effectively with executives, sales and engineering, communication, negotiation, influencing and productivity.

Managing Product Managers

This one-day course provides managers with the practical tools they need to develop and manage a team of Product Managers. Topics include what makes managing Product Managers different, building team influence, keys to avoiding failure and reinforcing leadership among your Product Managers.

Critical Importance of Product Management

This two-hour course educates stakeholders and executives about the Product Management function, why it is critical and how optimization can benefit organizations. Topics include why great companies need Product Management, the rising importance and role of Product Management and how other departments in the company will benefit from this strategic function.

Custom Product Management Workshops

We offer a variety of custom workshops that can be combined and customized to meet your specific needs. Course length can range from a half-day to full-day seminars and workshops covering one or more topics. To create the workshops we work closely with you to understand what topics you need to cover in-depth and then create and deliver a customized curriculum.

Want to learn more about private custom Product Management training?

Call 1.408.834.7518 or
fill out the form

Book a customized private training!
Fill out the form to contact us.

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