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280 Group provides unparalleled training courses for Product Managers, Digital Product Managers, Product Marketing Managers, and Product Owners. The Association of International Product Marketing and Management (AIPMM), the world’s largest Product Management Association, provides independent testing and certification. Together, we enable Product professionals to deeply learn their craft, prove their skills, and advance in their careers.
These 4 AIPMM certifications are worldwide-standard and are the most respected and credible product management credentials available. Getting certified will help you differentiate yourself in the job market, so you get noticed by recruiters. The certification demonstrates your commitment to your profession and can open doors to your next job opportunity.
The Certified Product Manager credential indicates a comprehensive understanding of the functions responsible for championing products throughout the Product Lifecycle, from conceive through to end of life. Achieving the CPM certification proves you know how to deeply understand customer needs and identify the needs your product can satisfy to delight the customer. You know how to write requirements, build a business case, and work with stakeholders across your company to deliver the right product to market.
Becoming a Certified Product Manager proves that you have the skills and confidence to build and launch successful products to market.
To prepare for this certification, choose from one of our Optimal Product Management™ courses best suited to your learning needs.
The Certified Digital Product Manager credential indicates a comprehensive understanding of how digital products are developed iteratively throughout the product’s life. Achieving the CDPM certification proves you know how to use flexible and robust digital-specific techniques to effectively evolve your product rapidly based on an ongoing understanding of customer needs.
Becoming a Certified Digital Product Manager proves that you know the latest digital techniques in Product Management and are ready to apply them to keep your products on the cutting edge.
To prepare for this certification, choose from one of our Digital Product Management™ courses best suited to your learning needs.
The Certified Product Marketing Manager credential indicates a comprehensive understanding of the entire Product Lifecycle and the functions responsible for championing successful products from launch to end of life. Achieving the CPMM certification proves you know how to develop the outbound activities that ensure the best possible promotion and adoption of a product.
To prepare for this certification, choose from one of our Optimal Product Management™ courses best suited to your learning needs, and choose the CPMM certification option.
The Agile Certified Product Manager and Product Owner credential indicates a comprehensive understanding of Agile development methodologies and how to leverage them effectively as a product professional throughout the Product Lifecycle. Achieving the ACPMPO certification proves you know the roles and activities required by Product Managers and Product Owners to successfully manage and lead a product in Agile development environments.
To prepare for this certification, choose from one of our Agile Product Management™ courses best suited to your learning needs.
AIPMM certifications are the most widely recognized in the industry. This certifying body has established a vendor-independent worldwide Product Management and Marketing Management standard that ensures recipients have thorough knowledge of the topics covered and the right skills to succeed. The certifications are highly credible because they are ANSI/ISO compliant and the exams are administered by the AIPMM as a neutral third-party — not the organization that delivers the training. The Product Management certification programs outline core thinking and skill sets, which can be applied to any product at any time within the Product Lifecycle.
Rather than relying on any one particular methodology, the AIPMM programs set the standard with proven methods and processes drawing from a variety of best practices. The training and testing programs ensure that those who pass the test have demonstrated a thorough understanding of theory as well as the practice of Product Management, Digital Product Management, Product Marketing, and Agile. This includes the core skills and underlying concepts, principles, and terminology. It also ensures that recipients can successfully execute all aspects of Product Management across the entire Product Lifecycle, in startup organizations all the way to Fortune 500 companies.
Getting certified as a Product Professional is a great way to differentiate yourself in the job market, prove your competence, and open doors to your next job opportunity.
The AIPMM has four main PM Certifications:
Getting certified in Product Management is a great way to differentiate yourself in the job market, prove your competence, and open doors to your next job opportunity.
Each Certification requires that you have a thorough understanding of the key concepts for that discipline, but more importantly, they test that you know how to apply the concepts under real-world conditions to make good decisions. Here is what each certification expects you to understand at a high level:
Certified Product Manager™
Certified Product Marketing Manager™
Certified Digital Product Manager™
Agile Certified Product Manager and Product Owner™
We’re often asked which certification is “best”, but the answer depends on your role and your career goals. Both roles require that you understand customer needs, market conditions and dynamics, and the competitive landscape. If you’re interested in defining and building the product to satisfy customers, then becoming a Certified Product Manager is probably the right choice for you. If you’re more interested in how to define and execute a marketing strategy that optimizes the promotion and growth of a product in the marketplace, then becoming a Certified Product Marketing Manager is probably what you’re more interested in.
When you take either our Live Online or In-Person courses, you’ll also be given access to the choice of one of the two Self-Study courses at no additional cost. The Self-Study course allows you to review materials from the course for one year, and provides additional study aids, so you’re assured you’ll be fully prepared for whichever certification you want to pursue.
If you’re near the beginning of your product professional career and still aren’t sure which role is right for you, you can read more about the role differences here.
Once you’ve completed your 280 Group course and used the corresponding study aids, you’ll be ready to schedule your certification exam with AIPMM. Exams are proctored online and typically consist of 120 questions, split up into four 30-minute sections, giving you a chance to take a break between each section. You have two opportunities to pass the exam within one year of purchasing your course.
“The Certified Product Manager – Online Course and Exam prepared me for the certification exam, both from a knowledge and comfort standpoint, while also providing me with new tools and techniques I could immediately apply to my Product Manager role within my organization.”
Upon passing the certification exam you can add the credential to your LinkedIn profile to proudly share your excellence in the profession. You will also receive a copy by e-mail and be able to download and print your certificate.
