Product Management Certifications

280 Group provides unparalleled training courses for Product Managers, Digital Product Managers, Product Marketing Managers, and Product Owners. The Association of International Product Marketing and Management (AIPMM), the world’s largest Product Management Association, provides independent testing and certification. Together, we enable Product professionals to deeply learn their craft, prove their skills, and advance in their careers.

Product Management Certification Training Options

Live Online

Join our live online courses from wherever you are.

Self-Study Online

Product Management Certification Online Courses
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In-Person Training

In-Person Product Management Courses
Attend our in-person training in a wide range of locations across the world.

Private Custom Training

Private Product Management Certification Training
We can customize and deliver any of our courses privately to your team.

AIPMM Certifications

These 4 AIPMM certifications are worldwide-standard and are the most respected and credible product management credentials available. Getting certified will help you differentiate yourself in the job market, so you get noticed by recruiters. The certification demonstrates your commitment to your profession and can open doors to your next job opportunity.

Certified Product Manager™ | CPM

The Certified Product Manager credential indicates a comprehensive understanding of the functions responsible for championing products throughout the Product Lifecycle, from conceive through to end of life. Achieving the CPM certification proves you know how to deeply understand customer needs and identify the needs your product can satisfy to delight the customer. You know how to write requirements, build a business case, and work with stakeholders across your company to deliver the right product to market.

Becoming a Certified Product Manager proves that you have the skills and confidence to build and launch successful products to market.

To prepare for this certification, choose from one of our Optimal Product Management™ courses best suited to your learning needs.

Certified Digital Product Manager™ | CDPM

The Certified Digital Product Manager credential indicates a comprehensive understanding of how digital products are developed iteratively throughout the product’s life. Achieving the CDPM certification proves you know how to use flexible and robust digital-specific techniques to effectively evolve your product rapidly based on an ongoing understanding of customer needs.

Becoming a Certified Digital Product Manager proves that you know the latest digital techniques in Product Management and are ready to apply them to keep your products on the cutting edge.

To prepare for this certification, choose from one of our Digital Product Management™ courses best suited to your learning needs.

Certified Product Marketing Manager™ | CPMM

The Certified Product Marketing Manager credential indicates a comprehensive understanding of the entire Product Lifecycle and the functions responsible for championing successful products from launch to end of life. Achieving the CPMM certification proves you know how to develop the outbound activities that ensure the best possible promotion and adoption of a product.

To prepare for this certification, choose from one of our Optimal Product Management™ courses best suited to your learning needs, and choose the CPMM certification option.

Agile Certified Product Manager and Product Owner™ | ACPMPO

The Agile Certified Product Manager and Product Owner credential indicates a comprehensive understanding of Agile development methodologies and how to leverage them effectively as a product professional throughout the Product Lifecycle. Achieving the ACPMPO certification proves you know the roles and activities required by Product Managers and Product Owners to successfully manage and lead a product in Agile development environments.

To prepare for this certification, choose from one of our Agile Product Management™ courses best suited to your learning needs.

"I am really pleased with the Product Management certification. It’s fantastic to have an official third party validation of my skill set in Product Management that I can show prospective employers. The certification has differentiated me from other candidates and has helped me get additional interviews. Furthermore, I believe it was instrumental in helping me get an outstanding job offer last week!"
Michael JouanehCertified Product Manager

Why Choose AIPMM Certifications?

AIPMM certifications are the most widely recognized in the industry. This certifying body has established a vendor-independent worldwide Product Management and Marketing Management standard that ensures recipients have thorough knowledge of the topics covered and the right skills to succeed. The certifications are highly credible because they are ANSI/ISO compliant and the exams are administered by the AIPMM as a neutral third-party — not the organization that delivers the training. The Product Management certification programs outline core thinking and skill sets, which can be applied to any product at any time within the Product Lifecycle.

The credentials granted by the AIPMM apply to every industry as they focus on strategies and skills considered best practices throughout many disciplines.

Rather than relying on any one particular methodology, the AIPMM programs set the standard with proven methods and processes drawing from a variety of best practices. The training and testing programs ensure that those who pass the test have demonstrated a thorough understanding of theory as well as the practice of Product Management, Digital Product Management, Product Marketing, and Agile. This includes the core skills and underlying concepts, principles, and terminology. It also ensures that recipients can successfully execute all aspects of Product Management across the entire Product Lifecycle, in startup organizations all the way to Fortune 500 companies.

Getting certified as a Product Professional is a great way to differentiate yourself in the job market, prove your competence, and open doors to your next job opportunity.

What are Product Management Certifications?

The AIPMM has four main PM Certifications:

  1. Certified Product Manager™ (CPM)
  2. Certified Product Marketing Manager™ (CPMM)
  3. Certified Digital Product Manager™ (CDPM)
  4. Agile Certified Product Manager and Product Owner™ (ACPMPO)

Getting certified in Product Management is a great way to differentiate yourself in the job market, prove your competence, and open doors to your next job opportunity.

"There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest."
Holly HansenCertified Product Manager

What Do I Need to Know?

Each Certification requires that you have a thorough understanding of the key concepts for that discipline, but more importantly, they test that you know how to apply the concepts under real-world conditions to make good decisions. Here is what each certification expects you to understand at a high level:

Certified Product Manager™

  • Worldwide-standard seven-phase Product Lifecycle: Conceive, Plan, Develop, Qualify, Launch, Maximize, Retire
  • The strategic and tactical functions of Product Management, with an emphasis on building the right product for the marketplace
  • Product Management core concepts including key skills, strategies, tactics and terminology, including methods and tools

Certified Product Marketing Manager™

  • Worldwide-standard seven-phase Product Lifecycle: Conceive, Plan, Develop, Qualify, Launch, Maximize, Retire
  • The strategic and tactical functions of Product Marketing, with an emphasis on ensuring the success of the product in the marketplace
  • Product Marketing core concepts including key skills, strategies, tactics and terminology, including methods and tools

Certified Digital Product Manager™ 

  • How a digital product requires unique processes in the Conceive, Plan, Develop, Qualify, and Launch phases of the seven-phase Product Lifecycle
  • Digital Product Management core concepts based around dual-track Agile which separates learning loops from development loops
  • Digital skills and practices including key iteration and analytic skills and tools, organizational options, and terminology

Agile Certified Product Manager and Product Owner™

  • How the Agile development methodology complements the seven-phase Product Lifecycle
  • Agile and Scrum core concepts including key skills, strategies, tactics and terminology
  • Product Manager and Product Owner roles and objectives within Agile teams
  • Agile Product Management strategies and leadership skills

Certified Product Manager or
Certified Product Marketing Manager?

We’re often asked which certification is “best”, but the answer depends on your role and your career goals. Both roles require that you understand customer needs, market conditions and dynamics, and the competitive landscape. If you’re interested in defining and building the product to satisfy customers, then becoming a Certified Product Manager is probably the right choice for you. If you’re more interested in how to define and execute a marketing strategy that optimizes the promotion and growth of a product in the marketplace, then becoming a Certified Product Marketing Manager is probably what you’re more interested in.

Both certifications require a complete understanding of the entire product lifecycle from the first idea to the next upgrade of a mature product. Each of our Optimal Product Management: Self-Study courses provides the additional training tuned to the specific role you’re interested in. Each course explains the two roles and how they must collaborate with each other for success, with the Product Manager more focused on product strategy, and the Product Marketing Manager more focused on marketing strategy. The Certified Product Marketing Manager course covers the additional topics of Brands, Buyer Behavior, and Supply Chains & Distribution, to cover questions that can be expected on these topics in the CPMM certification exam.

When you take either our Live Online or In-Person courses, you’ll also be given access to the choice of one of the two Self-Study courses at no additional cost. The Self-Study course allows you to review materials from the course for one year, and provides additional study aids, so you’re assured you’ll be fully prepared for whichever certification you want to pursue.

If you’re near the beginning of your product professional career and still aren’t sure which role is right for you, you can read more about the role differences here.

Taking the Exam

Once you’ve completed your 280 Group course and used the corresponding study aids, you’ll be ready to schedule your certification exam with AIPMM. Exams are proctored online and typically consist of 120 questions, split up into four 30-minute sections, giving you a chance to take a break between each section. You have two opportunities to pass the exam within one year of purchasing your course.

“The Certified Product Manager – Online Course and Exam prepared me for the certification exam, both from a knowledge and comfort standpoint, while also providing me with new tools and techniques I could immediately apply to my Product Manager role within my organization.”

"The Certified Product Manager – Online Course and Exam prepared me for the certification exam, both from a knowledge and comfort standpoint, while also providing me with new tools and techniques I could immediately apply to my Product Manager role within my organization."
Matt ChadwellRevenue Cycle Product, Manager Meditech

Benefits of Product Management Certification

Enhance Your LinkedIn and Resume With Our Certification

Upon passing the certification exam you can add the credential to your LinkedIn profile to proudly share your excellence in the profession. You will also receive a copy by e-mail and be able to download and print your certificate.

Product Management Certification - Add to Linkedin

Certification benefits for Product Professionals

  • Increase your skill set, effectiveness, and credibility
  • Differentiate yourself by proving your professional domain mastery
  • Show your commitment to professional development through industry-recognized certification
  • Demonstrate you truly understand your role in Product Management, Product Marketing, Digital Product Management, or Agile product development at a deep level
  • Stand out from the crowd and accelerate your Product Management career
  • Increase credibility within your organization, with your team and your executives

Product Management certification benefits for directors, vice presidents, and executives

  • Increase team skill sets and effectiveness
  • Demonstrate your commitment to your employees’ professional development
  • Increase team satisfaction
  • Ensure planning efforts are geared towards profitability and the voice of the customer

Product Management certification benefits for human resources departments and professionals

  • Provides employees with widely respected credentials
  • Eliminate the need to develop your own in-house training program
  • Online courses stretch training budgets by reducing travel costs
  • Certifications and pass rates provide ability to measure career advancement
  • Advanced training provides incentives/rewards to increase employee satisfaction