42 Rules of Product Management

Learn the Rules of Product Management from Leading Experts Around the World

42 Rules of Product Management is a collection of wisdom from 40 expert Product Managers around the world for a combined amount of over 500 years of hands-on experience. Each author shares an insightful rule to follow to be a successful Product Manager.

This book will expose you to the experience and knowledge of a group of the world’s leading Product Management experts with a range of perspectives in both consumer and business markets.

Book Description

Whether you are a seasoned and experienced Product Manager or are just starting out, “42 Rules of Product Management” will help you lead with greater effectiveness and influence.

Packed with pearls of Product Management wisdom, 42 Rules of Product Management has something for everyone. Best of all, it was written with the busy Product Manager in mind. Each rule is kept to two pages and is designed to stand on its own. They can be read in any order. In less than five minutes a day, you can learn from 40 of the best Product Managers in the world.


Brian Lawley, CEO and Founder, 280 Group

List of Product Management Rules

Rule 1. Rules Are Meant To Be Broken
Rule 2. Work on Products You Are Passionate
Rule 3. Beware the Requirements Death Spiral
Rule 4. Think Like an Entrepreneur
Rule 5. Learn to Say “No” to Customers
Rule 6. Product Management is Inherently Political
Rule 7. There Is a Fine Line Between Knowing It All and Being a Know-It-All
Rule 8. Market Research Must Be Actionable
Rule 9. The Two-Week Rule
Rule 10. Focus on the Needs of Your Market, Not Just Individual Requests from Individual Customers
Rule 11. No Surprises
Rule 12. Be Data-Driven by the Consumers of Your Product
Rule 13. 90-360-3
Rule 14. Open Up More Possibilities by Bringing Creativity into Your Role as a Product Manager
Rule 15. Get Your Hands Dirty
Rule 16. Get Out of the Office
Rule 17. You Do Not Own Your Product
Rule 18. Carve Out “Think” Time
Rule 19. Get the Market Segmentation Right!
Rule 20. Clarify Your Product Positioning before Your Next Important Decision
Rule 21. Clearly Define and Align Your Roles and Responsibilities
Rule 22. Write It Down!
Rule 23. Make Sure You Have Clear Priorities
Rule 24. Don’t Just Want to Make Lots of Money
Rule 25. Create a Culture of Openness
Rule 26. Align Your Product Strategy with the Company Strategy–Then Sell It!
Rule 27. Short, Standardized Cycle Times Drive Predictability
Rule 28. Find Market Problems Worth Solving
Rule 29. A Business Is Not a Democracy
Rule 30. Agility Is Key to Product Management Success
Rule 31. Tap Into Your Customers
Rule 32. Determine Your Marketing Approach Early–and Wisely
Rule 33. Let the Customer End the Debate
Rule 34. Differentiation Isn’t Enough, You Have to Be Better
Rule 35. Act Like a Child
Rule 36. Decide What You Are Going to–and Not Do
Rule 37. Establish Trust and Leadership
Rule 38. Great Execution Trumps a Great Product Idea
Rule 39. Be All You Can Be
Rule 40. I Can See Clearly Now: The Transformational Power of Transparency
Rule 41. Always Be Learning
Rule 42. These Are Our Rules. What Are Yours?


Michael J. Salerno, Co-Founder, Boston Product Management Association

If you asked me to place decades of Product Management experience in a box, this book is what you will find under the lid. 42 Rules of Product Management is a truly unique compendium of practical Product Management advice from proven professionals in their field. If you are seeking commercial success for a product or service, 42 Rules of Product Management will navigate you around numerous pitfalls encountered along the way, including the barriers that are often self-induced.

Therese Padilla, President, Association of International Product Marketing and Management
42 Rules of Product Management is a very straightforward, easy and fun read. There is nothing more elegant and simple than asking fellow Product Managers to share their ideas and capture it all for future reference. It’s a book that everyone is going to want to have within reach.

Lisa Simons, Senior Product Development Consultant, brainmates
Brian and Greg have shown tremendous leadership by bringing together talented Product Management professionals to share their thoughts, opinions and passion for Product Management. This book shows that the global Product Management community is alive and actively growing.

Alyssa Dver, CEO of Mint Green Marketing and Author of No Time Marketing and Software Product Management Essentials

I can give you 42 reasons why you should read this book but they wouldn’t be nearly as useful as what’s in it!