42 Rules of Product Marketing

Learn the Rules of Product Marketing from Leading Experts from Around the World

Whether you are a seasoned and experienced product marketer or are just starting out, the 42 Rules of Product Marketing will help you work more effectively and produce greater returns for your company.


Book Description

42 Rules of Product Marketing is a collection of Product Marketing wisdom and insights. This book will expose you to the experience and knowledge of a group of the world’s leading Product Marketing experts with a range of perspectives in both consumer and business markets.


Phil Burton, Gary Parker, Brian Lawley

List of Product Marketing Rules

Rule 1: Rules Are Meant To Be Broken
Rule 2: THINK BIG!, start small, move fast
Rule 3: Learn from Your Customers’ Digital Body Language
Rule 4: Help Your Prospect Know “What’s In It For Me?”
Rule 5: Follow the New Rules of PR!
Rule 6: Work Effectively with Analysts
Rule 7: Business Research is about Decisions, Not Questions
Rule 8: Have Courage at Launch
Rule 9: Make Your CFO a Social Media Fan
Rule 10: Make Social Media a Listening Platform
Rule 11: Leverage Social Media or Be Fired!
Rule 12: Reinvent Word of Mouth Marketing
Rule 13: Emulate Twitter!
Rule 14: Create Successful Launch Teams
Rule 15: Marketing Checklists Ensure Success
Rule 16: Remember Your Internal Customers
Rule 17: Wield influence, Even When You Have Little Power
Rule 18: Use Online Metrics for Product Marketing Success
Rule 19: Apply SEO Fundamentals Everywhere
Rule 20: Generate Demand, Not Leads
Rule 21: Help Your Sales Team Communicate Your Message
Rule 22: Give Sales the Right Selling Tools
Rule 23: Successful Channel Plans Start with Strategy
Rule 24: Help Prospects Make Buying Decisions!
Rule 25: Create the Right Messaging First
Rule 26: Always Test Your Message
Rule 27: Forget about Your Product
Rule 28: Help Customers Cost-Justify Your Product
Rule 29: Sell More by Talking Less
Rule 30: You Are Not Your Customer
Rule 31: Prepare Your Marketing for the Final Three Feet
Rule 32: Protect Your Product’s Rear
Rule 33: Be The Customer Usage Expert
Rule 34: Speak In The Customer’s Language
Rule 35: Create Simple Messages for Complex Products
Rule 36: Turn Your Audience into Advocates
Rule 37: Get Close and Personal with Your Customers
Rule 38: Honest, Open Messaging Leads to Success
Rule 39: Learn to Love Marketing Data
Rule 40: Shine the Light on Product Marketing
Rule 41: Use Your Competitor’s Products against Them
Rule 42: These Are Our Rules. What Are Yours?



Mike Freier, President, Silicon Valley Product Management Association

42 Rules of Product Marketing is an excellent compilation of easy-to-read marketing tips that cover sate of the art marketing practices

Therese Padilla, President, Association of International Product Marketing & Management

Powerful but concise book that pulls together the insights, experience and wisdom of over 40 marketing professionals with excellent advice for both consumer and business products