Product Management For Dummies

Product Management for Dummies Is the Definitive Guide to Product Management and a Must-read for Any and All Product Managers

This new Product Management book gives you the tools to vastly increase your skill level and become a great Product Manager.

Product Management for Dummies offers plain-English explanations on how to:

  • Gather and analyze customer and market feedback
  • Prioritize and convey requirements to engineering teams effectively
  • Maximize revenues and profitability

Includes a free download of the Product Management Lifecycle Toolkit, a $99 value


Book Description

Product Management for Dummies is the definitive guide to Product Management and a must-read for any and all Product Managers.

280 Group and Wiley Publishing have worked together to make Product Management for Dummies a uniquely comprehensive resource. This essential Product Management book covers what Product Management is, what it isn’t, its importance and a great breadth of topics every Product Manager should know. Product Management for Dummies offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

This new Product Management book is approachable in typical “Dummies” fashion but is not merely a resource for beginners; Product Management for Dummies provides great value for people looking to get in to the industry, Product Managers with decades of experience, and everyone in between.


Brian Lawley, Founder, 280 Group

Pamela Schure, Director of Products and Services, 280 Group

Table of contents

Part 1: Getting Started with Product Management

Chapter 1: Welcome to the World of Product Management
Chapter 2: Getting in Character: Discovering Your Role as a Product Manager
Chapter 3: Checking Out the Product Life Cycle

Part 2: Discovering, Evaluating, and Planning for Great Products and Services

Chapter 4: Coming Up with Great Product Ideas
Chapter 5: Working to Understand Who Your Customer Is
Chapter 6: Doing Your Homework: Evaluating Your Ideas
Chapter 7: Prioritizing and Selecting Your Ideas
Chapter 8: Planning to Plan: Choosing a Suitable Approach
Chapter 9: Developing Your Business Case
Chapter 10: Developing Your Market Strategy
Chapter 11: Developing a Plan: Market Needs, Product Description, and Road Maps

Part 3: Building and Maximizing Product Success: From Development to Retirement

Chapter 12: Shepherding a Product Idea through the Development Phase
Chapter 13: Gearing up for Your Product Launch: The Qualify Phase
Chapter 14: Liftoff! Planning and Executing an Effective Product Launch
Chapter 15: Maximizing Your Product’s Revenue and Profits
Chapter 16: Retirement: Replacing a Product or Taking It from the Market

Part 4: Becoming a Phenomenal Product Manager

Chapter 17: Cultivating Your Product Management Leadership Skills
Chapter 18: Mastering the Art of Persuasion
Chapter 19: Getting to the Next Level in Product Management

Part 5: Part of Tens

Chapter 20: Ten Common Product Launch Mistakes to Avoid
Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
Chapter 22: Ten Ways Product Managers Fail




Therese Padilla, President of the Association of International Product Marketing and Management

If you are a product manager or want to be a product manager, you quickly find the job requires both broad and deep knowledge in a variety of business areas. This book brilliantly arranges the topics and provides a wealth of information in a way that makes this a must have in your library.

Leon Sievers, CEO & Founder, Audio-Optix Ltd

This book does an amazing job of providing a resource that is useful to Product Managers regardless of experience level. I am going to buy a copy for everyone on my team!

John Haniotis, Principal at Axiomatic Approach

What a comprehensive guidebook into Product Management!
This is a must read for anyone who is currently in Product Management or about to embark on a career in Product Management.

Thierry Doyen, Chief Partner Officer, Partners 4 Success

I found Product Management for Dummies to be a real gem. Never in one book do you find such an exhaustive step-by-step learning on doing product management the successful, professional way. I wish I had had a book like that when I started my career, instead of not knowing so much about the trade, and having to learn the ropes by doing and failing and realizing after the fact what I should have known a long time ago… This book has it all for you, in an easy to read and learn and very well organized manner.

John Cook, Vice President WW Desktop Marketing, Hewlett Packard

There are those that teach and those that do – Brian Lawley is one of the few that knows how to do both.