This book uncovers how you can create a winning product strategy, even if you are coming from behind.
It covers the three main areas you need to understand for long-term success:
- The five elements of a product strategy
- How to drive product growth today and into the future
- How to analyze markets to create a sustainable competitive advantage
Author: Greg Cohen
Senior Consultant, 280 Group
Table of Contents
Foreword by Brian Lawley
Part I: Being Strategic
- Ch.1 Product Strategy
- Ch.2 Vision
- Ch.3 Strategic Roadmap
- Ch.4 Prioritizing the Product Backlog
Part II: Driving Business Success
- Ch.5 Managing the Product Lifecycle
- Ch.6 Establishing Product-Market Fit
- Ch.7 Purposeful Learning
Part III: Finding Competitive Advantage
- Ch.8 Basic Strategies and SWOT Analysis
- Ch.9 Anticipating the Future with Industry Analysis
- Ch.10 Mapping Your Markets
- Ch.11 Pricing for Competitive Advantage
If you want to know what it really means to be CEO of your product, this book is a must read. Greg offers practical frameworks for the key pillars of product management that you can put to work immediately. This book is destined to become the definitive guide on strategy for PMs.
-Anant Chintamaneni, VP Products, BlueData, Inc.
Good Product Managers know how to lead teams to ship product. But the great ones do more than that — they execute a true product strategy. This book is a much-needed primer on how to do exactly that.
-Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference
Read Greg’s book before your competitors do: it’s chock full of great frameworks and advice for how to take your strategic thinking to the next level.
-Dan Olsen, Product Management Consultant and Author of The Lean Product Playbook
When one of my favorite voices in agile told me there was a deficit on strategic thinking and an opportunity to fix it, I listened. I’m glad I read this book.
-Alex Cowan, faculty, University of Virginia Darden School of Business
Today a great deal of emphasis is placed on being responsive to the market. Greg Cohen’s latest book illustrates how product managers can perform even better by being both responsive and strategic.
-Sanjay Raghu, Head of Product Marketing & Technical Services, CloudGenera