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Strategy Excellence for Product Managers

$ 24.95

A Guide to Winning Markets Through Product Strategy

In order to be an excellent product manager, you must have an excellent product strategy. You need to have an understanding of what is best for your product right now, and how to ensure it’s success in the future.

Developing a product strategy is not an easy or quick process. It means having a grasp of the context and trajectory of your customer, the technology, and your competitors. You need to constantly observe and adjust. You must move beyond managing the product and start leading it.

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Product Description

This book uncovers how you can create a winning product strategy, even if you are coming from behind.

It covers the three main areas you need to understand for long-term success:

  • The five elements of a product strategy
  • How to drive product growth today and into the future
  • How to analyze markets to create a sustainable competitive advantage

Author: Greg Cohen
Senior Consultant, 280 Group

Table of Contents

Foreword by Brian Lawley

Introduction

Part I: Being Strategic

  • Ch.1 Product Strategy
  • Ch.2 Vision
  • Ch.3 Strategic Roadmap
  • Ch.4 Prioritizing the Product Backlog

Part II: Driving Business Success

  • Ch.5 Managing the Product Lifecycle
  • Ch.6 Establishing Product-Market Fit
  • Ch.7 Purposeful Learning

Part III: Finding Competitive Advantage

  • Ch.8 Basic Strategies and SWOT Analysis
  • Ch.9 Anticipating the Future with Industry Analysis
  • Ch.10 Mapping Your Markets
  • Ch.11 Pricing for Competitive Advantage

Conclusion

Appendices

Index

Reviews

If you want to know what it really means to be CEO of your product, this book is a must read. Greg offers practical frameworks for the key pillars of product management that you can put to work immediately. This book is destined to become the definitive guide on strategy for PMs.

-Anant Chintamaneni, VP Products, BlueData, Inc.

Good Product Managers know how to lead teams to ship product. But the great ones do more than that — they execute a true product strategy. This book is a much-needed primer on how to do exactly that.

-Mike Belsito, Co-Founder of Product Collective and Co-Organizer of INDUSTRY: The Product Conference

Read Greg’s book before your competitors do: it’s chock full of great frameworks and advice for how to take your strategic thinking to the next level.

-Dan Olsen, Product Management Consultant and Author of The Lean Product Playbook

When one of my favorite voices in agile told me there was a deficit on strategic thinking and an opportunity to fix it, I listened. I’m glad I read this book.

-Alex Cowan, faculty, University of Virginia Darden School of Business

Today a great deal of emphasis is placed on being responsive to the market. Greg Cohen’s latest book illustrates how product managers can perform even better by being both responsive and strategic.

-Sanjay Raghu, Head of Product Marketing & Technical Services, CloudGenera