Agile Product Management

Learn how to harness the Agile methodology from the Product Management perspective to build products that matter -- faster and more effectively. You’ll learn all the core skills needed to become an Agile Certified Product Manager and Product Owner™.
choose your learning style:
Meet online with a live instructor to learn all the core skills needed to become an Agile Certified Product Manager and Product Owner. Our unique training retention system includes the self-study course for one year — free!

Upcoming Live Online Course Start Dates:

1+ Years of PM Experience

Mon, Nov 14th 2022Mon, Jan 23rd 2023Mon, Mar 6th 2023
Course Schedule
Daily: Mon. Nov 14 – Thur. Nov 17 10:00 am – 02:30 pm EST
Course Schedule
Daily: Mon. Jan 23 – Thur. Jan 26 10:00 am – 02:30 pm EST
Course Schedule
Daily: Mon. Mar 6 – Thur. Mar 9 10:00 am – 02:30 pm EST

You’re in good company

Learn Agile from the Product Management perspective so you can rapidly and more effectively delight your customers.

Prepares you for the independent Agile Certified Product Manager and Product Owner™ exam administered by the Association of International Product Marketing and Management (AIPMM).

  • What will be different about me after this course?

    Take Your Seat on the Agile Team: Learn the differences between Product Manager and Product Owner and work more effectively.

  • What are the most popular/critical topics that I will learn?

    Live Agile Values: Leverage Dual Track Agile throughout the product management and development process to maintain agility and respond to emerging market conditions and needs.

  • What is something valuable that I can apply right away at my job?

    Innovative, not Incremental: Build Roadmaps from a strategic point of view. Stop delivering on features from a backlog, and start delivering outcomes.

  • How will this benefit my career?

    Grow Your Influence and Leadership Skills: Learn how to use Agile Ceremonies and Artifacts to gain stakeholder buy in and lead your team without authority.

Choose Your Learning Style

No other company provides such a comprehensive learning solution to ensure student success. In addition to our memorable, hands-on course material, students have access to a complete self-study online learning system, study materials to further prepare for their preferred certification, AIPMM membership, and more.

  • Agile Product Management: Live Online

    Participate in small groups online, led by an expert instructor for a total of 16 hours of instruction, exercises, and team collaboration.

    • Enjoy deep learning through small classes led by experts in the field
    • Learn together through class discussion and team exercises
    • Use the latest in digital collaboration tools
    • Printable reference materials and notes provide you with resources for the course – and to reference in the future
  • AIPMM Membership + Certification Exam

    Membership in the Association of International Product Marketing and Management (AIPMM) demonstrates your commitment to your career.

    • Includes two opportunities to take the Agile Certified Product Manager and Product Owner™ online exam
    • One year AIPMM Basic Membership (usually $125/year)
    • Eligible for all other AIPMM certification exams (at additional price)
    • Access to AIPMM resource library
    • Join the private AIPMM LinkedIn group to network with other PM professionals
    • Personal resume review and career advice

What Our Students Say

4.8 337 Reviews
  • “I completely enjoyed the two-day session and applaud the team for pulling together a succinct training that hits the core values of a Product Management and Product Ownership role within Agile. You have set a new level that other institutional trainings will look up to.”
    Tim Frech
    Director of Product Management, Tivo
  • “The role distinction was a wonderful takeaway in addition to various Agile methodologies. The Agile training was excellent and exactly what my team needed. I will definitely be looking into further courses from 280 Group.”
    Kristin Weir
    Director of Product Management, TriZetto
  • “The training makes it easy to understand not just the Agile methodologies and process but also clearly defines the roles and responsibilities of different team members, especially the role of a Product Manager/Product Owner which is critical to the success of any project.”
    Shiva Mogallur
    OEM Project Manager, Topcon Positioning Systems
  • “Our team of Product Managers have been reinvigorated. They used the training to learn, discuss and now try out new tools and approaches to increase the quality of their work.”
    Lesley Hanly
    VP of Product Management, Informatica
  • “I completely enjoyed the two-day session and applaud the team for pulling together a succinct training that hits the core values of a Product Management and Product Ownership role within Agile. You have set a new level that other institutional trainings will look up to.”
    Tim Frech
    Director of Product Management, Tivo

Need Agile training customized for your Product team?

We can tailor this course to meet your team’s unique needs with private custom training, delivered live online or in-person.

What You Will Learn

Uniquely designed for Product Managers and Product Owners, this course explains the Agile Methodology at the right level of detail, with an emphasis on how PMs can best serve the development team. You’ll learn to unleash Agile’s power so you can respond to customer needs quickly and deliver new value to the market rapidly.

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Course Goals
  • Understand how the Agile methodology works and the competitive advantages it offers
  • Learn how to supply Agile development teams with the right market and customer data they need
  • Grasp how to build a predictable product roadmap that satisfies executives while still benefiting from the speed and flexibility that Agile provides to meet ever-changing customer and market needs
  • Be prepared to take and pass the Agile Certified Product Manager and Product Owner™ exam from AIPMM
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Topics Overview
  • Agile and Scrum core concepts including key skills, strategies, tactics, and terminology
  • Overview of Kanban, Lean, XP, and hybrid processes to know how to use the best techniques from each
  • Product Manager and Product Owner roles and objectives within Agile teams
  • Product Management strategies and leadership skills to help you become a true product leader
  • All information necessary to pass the Agile Certified Product Manager and Product Owner™ exam
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Review and Exam Preparation Materials
  • Course Materials provide a reference guide to best practices
  • Study Guide helps you remember key concepts and prepare for the certification exam
  • Online practice exam provides different sample questions every time you take it, and gives you a score, so you can be confident you are ready for the exam

Course Curriculum

No other course explains the Agile methodology to a Product Management and Product Owner audience so they can learn how to best support the methodology to build better products faster.

Compared to other Product Owner-only courses (e.g. CSPO), our course provides additional coverage on how to integrate business strategy into your Agile processes, gives tips on how to influence and lead your Agile team, and provides best practices for every phase of Agile development in the Product Lifecycle. Download our syllabus to learn more.

Modules

  • The Agile Competitive Advantage
  • Keys for Agile Success
  • Scrum and Release Management
  • Creating Shared Understanding
  • Release Planning and Story Mapping
  • Optimizing Value Delivery
  • Prioritization, Vision, and Roadmap
  • Practical Product Leadership

Key Topics & Tools

  • The Agile Manifesto in Practice
  • Scrum Team Composition
  • Sprint Goals & Planning
  • Sprint Ceremony Best Practices
  • Optimizing the PM & PO Roles
  • Writing Epics & User Stories
  • Story Mapping
  • Lean / Kanban / XP
  • Prioritizing the Backlog
  • Release Management & Planning
  • Product Vision & Roadmaps
  • Influence & Team Alignment

Get to Know Our Instructors

280 Group instructors are chosen for their experience and passion to teach – a hard combination to find. With both technical and business skills under their belt, they have worked at high levels in companies such as Apple, Amazon, and Intuit, and have driven successful exits at startups.

  • Bill Haines - B2B Marketing Rules
    Bill Haines
    Principal Consultant & Trainer
    Droll skeptic devoted to Family, Formula 1 and Fine whiskey (not necessarily in that order)
    25+ years
    Experience from
  • Ken Feehan. Instructor for 280 Group.
    Ken Feehan
    Principal Consultant & Trainer
    Beginner Python Programmer
    25+ years
    Experience from
  • Close-up of Kenny Kranseler, who is a course instructor for 280 Group with over 25 years of experience.
    Kenny Kranseler
    Principal Consultant & Trainer
    Road (not mountain) cyclist
    25+ years
    Experience from
    • Amazon logo.
  • Roger Snyder - VP of Marketing
    Roger Snyder
    Vice President of Marketing
    Backpacking & Hiking Junkie
    20+ years
    Experience from
  • Headshot of Tom Evans, instructor for 280 Group.
    Tom Evans
    Senior Principal Consultant & Trainer
    Lived & worked in Brazil & speak Portuguese
    25+ years
    Experience from
    • Optum logo.
  • Rick Bess
    Rick Bess
    Principal Consultant & Trainer
    Have a saltwater fishing boat named ‘Courage’
    30+ years
    Experience from
    • Adobe Logo

Frequently Asked Questions

Still have questions? Get answers to the questions we get asked most often.