Digital Product Management

Learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. You’ll learn all the core skills needed to become a Certified Digital Product Manager™.
choose your learning style
$2,396 $2,995

Participate in small groups online, led by an expert instructor for a total of 25 hours of instruction, exercises, and team collaboration.

You’re in good company

Learn how to rapidly iterate and evolve digital products that will delight customers.

Prepares you for the independent Certified Digital Product Manager™ exam administered by the Association of International Product Marketing and Management (AIPMM).

  • A Unique Digital Customer-Led Course

    No other course provides such comprehensive training on the most advanced techniques used by digital product teams to understand and deliver at scale on their customers’ continually evolving needs.

  • Work at the Speed of Digital

    Evolve solutions to meet customer needs, learn to measure and adjust rapidly through Dual-Track Agile and Continuous Discovery.

  • Transform & Empower your product team to become Outcome-Driven

    Learn how to use Key Performance Indicators, Objectives, and Key Results to become Outcome-Driven

  • Deliver at Scale

    Learn about rapid experimentation, optimization, and deployment best practices to accelerate the delivery of Digital Products that delight your customers.

Learn It Your Way

Advance your career through the training method that best matches your learning style. Each method prepares you to earn the industry-standard Certified Digital Product Manager™ certification from the Association of International Product Marketing and Management (AIPMM)

Live Online

Learn with other students from an expert instructor, all from the convenience of your home or office

  • Get your questions answered and your specific needs addressed in our small class virtual environment
  • Learn from each other with team exercises and in-class dialogue
  • Work on a team project to connect techniques and get the big picture
Features
In-Person

Learn from an expert instructor in-person over three days and discuss concepts and issues with other students

  • Benefit from a small class environment, ensuring personal attention and an engaging class experience
  • Learn from other students with team exercises and in-class dialogue
  • Enjoy deep learning led by experts in the field of Digital Product Management
  • Reinforce concepts through practical application in team exercises
  • Gain full-access to handouts and note-taking materials as well as a study guide that helps you prepare for the Certified Digital Product Manager™ exam
Features
Custom Training

Transform your Product Management team by focusing on the specific Digital needs and issues of your organization

  • Equip your team with the specific skills and concepts they need to create a lasting and measurable competitive edge
  • Learn best practices tailored to the needs of your market and your company
  • Include participants from your UX and Data teams as well as other key stakeholders, so the teams adopt digital best practices together
  • Tailor exercises to use your products, so students apply new concepts to their current situation and tackle real problems
Features

Learn Now, Pay Later with

Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn more

What Our Students Say

  • “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.”
    Russell Andrade
    Principal Product Manager, Informatica
  • “Digital Product Management is here to stay. There are very little training and resources for digital product managers. This training was a wonderful foundation to help grow our digital development.”
    Brandon Maciej
    VP Portfolio Management, Optum
  • “I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.”
    Conor Cassidy
    VP Treasury Product Manager, Bank of America
  • “Digital Product Management is a great course to better understand the digital realm and how product management can bring about solutions in a constantly evolving space.”
    Ashley Breitnauer
    Product Owner, VF Corporation
  • “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.”
    Russell Andrade
    Principal Product Manager, Informatica

More Than Just Training

CHOOSE YOUR LEARNING STYLE

No other company provides such a comprehensive online learning solution to ensure student success. Using advanced virtual tools, learn with other students from an expert instructor, and collaborate as teams on a project to apply what you’re learning.

  • Digital Product Management Training: Live Online

    Participate in small groups online, led by an expert instructor for a total of 25 hours of instruction, exercises, and team project collaboration. You will learn how to identify customer needs, experiment to confirm your hypotheses, satisfy customer needs rapidly, and scale your product to satisfy demand.

    • Enjoy deep learning through small classes led by experts in the field
    • Engage together through class discussion and team exercises
    • Use the latest in digital collaboration tools
  • Certified Digital Product Manager™ – Study Materials and Practice Exam

    After completing the live online course, you will have access to additional materials to review what you have learned and study for the Certified Digital Product Manager™ exam.

    • Comprehensive study guide to help you review key concepts
    • Practice exam tests your knowledge, and helps you apply concepts just as the real exam does
  • AIPMM Membership + Certification Exam

    Membership with the Association of International Product Marketing and Management (AIPMM) demonstrates your commitment to your career

    • Includes two opportunities to take the Certified Digital Product Manager™ online exam
    • One year AIPMM Basic Membership (usually $125/year)
    • Eligible for all other AIPMM certification exams (at additional price)
    • Access to AIPMM resource library
    • Join the private AIPMM LinkedIn group to network with other PM professionals
    • Personal resume review and career advice
  • Digital Certificates – Course Completion and Certification

    Take pride in your accomplishments and share with others

    • Share your course completion on your favorite social networks
    • Print your certificate to demonstrate your achievement
    • Include Certification badges on your LinkedIn profile

Why companies choose Private Custom Training for their Digital Product teams

We can tailor our Digital Product Management course to meet your team’s unique needs with private custom training, delivered live online or in-person.

  • Level-set team members with varying digital backgrounds and experiences
  • Establish a consistent process and document set
  • Clarify roles and responsibilities
  • Get teams speaking the same language
  • Align iterative customer-led methodologies with Product Management
  • Inject best practices for Digital Product Management
  • Get executive buy-in and empower Product Management teams to become more outcome-driven

Upcoming Courses

Courses Always Sell Out – Reserve Your Spot Today!

Registration closes at 5:00 PM PT the Thursday before the class start date.
Digital Product Management
Jan 4th – Jan 15th
Monday – Friday
11:00AM – 1:30PM EST
Digital Product Management
Feb 8th – Feb 12th
Monday – Friday
10:00AM – 4:00PM EST
Digital Product Management
Feb 22nd – Mar 5th
Monday – Friday
11:00AM – 1:30PM EST
Digital Product Management
Mar 15th – Mar 30th
Monday – Thursday
6:30PM – 9:00PM EST

We look forward to offering in-person training in 2021, just as soon as it is safe and practical to bring students and our great instructors together again.

We can tailor our courses to meet your product team’s unique needs with private custom training, delivered live online or in-person. Chat with one of our experts so you can learn to build products that matter.

Contact Us

What You Will Learn

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world.

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Course Goals
  • Learn to effectively manage any digital product at any stage in the Product Lifecycle
  • Gain the core skills and learn the corresponding concepts to become an outcome-driven Digital Product Manager for the rest of your career
  • Obtain a deep understanding of the digital product landscape and how industry leaders iterate to deliver products at scale faster
  • Be prepared to take and pass the Certified Digital Product Manager™ exam from AIPMM
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Topics Overview
  • How to empower your digital team by understanding the roles of User-Experience, Data Teams, and Digital Product Managers
  • How to become outcome-driven by measuring Key Performance Indicators, and establishing Objectives and Key Results
  • How to drive the digital product development journey using Product-Market Fit, Design Thinking, Product Validation, and Delivering at Scale techniques
  • Strategies and skills to become a true digital product leader
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Review and Exam Preparation
  • Quizzes following each topic to reinforce learning
  • Exercises to solidify skills plus team collaboration-projects to prepare you for real-word Digital Product Management.
  • Certification study guide
  • Certified Digital Product Manager practice exam to ensure you are ready to take and pass the actual exam

Course Curriculum

This course includes 10 modules that cover Digital Product Management topics and techniques over the course of the full Product Lifecycle.

Modules

  • Introduction to Digital Product Management
  • Pricing For Profitability
  • Digital Culture
  • The Agile PM
  • Becoming Data-Informed
  • Optimizing Product-Led Growth (PLG)
  • Finding & Validating Problems
  • Experimenting and Optimizing
  • Seeking Solutions
  • Scaling Up

Key Topics & Tools

  • Business Outcomes & Metrics, OKRs
  • Lean Canvas, Value Metrics
  • SaaS Economics & Pirate Metrics
  • Onboarding & Gamification
  • User Engagement Metrics & Analytics
  • Continuous Discovery & Iteration
  • Value Prop Canvas, Jobs-To-Be-Done
  • Product Ops & Governance
  • Design Thinking & ‘Pretotyping’
  • Story Maps & Agile Roadmaps
  • Subscription Pricing Models, Pricing Levers, Freemium & variants

Get to Know Our Instructors

280 Group instructors are chosen for their experience and passion to teach – a hard combination to find. With both technical and business skills under their belt, they have worked at high levels in companies such as Apple, Amazon, and Intuit, and have driven successful exits at startups.

  • Bill Haines - B2B Marketing Rules
    Bill Haines
    Principal Consultant & Trainer
    Droll skeptic devoted to Family, Formula 1 and Fine whiskey (not necessarily in that order)
    25+ years
    Experience from
  • Colleen Product Manager Skills
    Colleen O’Rourke
    Principal Consultant & Trainer
    Doctoral student, because there is just so much to learn in this world!
    20+ years
    Experience from
  • David Nash
    Vice President, Products And Services
    Guitar player. EV, Aerospace & NYC Subway fanboy
    25+ years
    Experience from
  • John Haniotis
    Principal Consultant & Trainer
    SCUBA diver from Down Under
    20+ years
    Experience from
  • Ken Feehan
    Principal Consultant & Trainer
    Beginner Python Programmer
    25+ years
    Experience from
  • Kenny Kranseler
    Principal Consultant & Trainer
    Road (not mountain) cyclist
    25+ years
    Experience from
  • Roger Snyder - VP of Marketing
    Roger Snyder
    Vice President of Marketing
    Backpacking & Hiking Junkie
    20+ years
    Experience from
  • Susannah Axelrod
    Principal Consultant & Trainer
    The law-abiding kind of Soprano
    20+ years
    Experience from
  • Tom Evans
    Senior Principal Consultant & Trainer
    Lived & worked in Brazil & speak Portuguese
    25+ years
    Experience from

Frequently Asked Questions

Still have questions? See what questions our prospective and current students ask most often, and find answers to your questions quickly.