Digital Product Management

Learn the iterative customer-led methodology used by successful Product Management teams to develop Digital Products that matter–faster and more effectively. In this comprehensive Digital Product Management Course, you’ll learn all the core skills needed to become a Certified Digital Product Manager™. AIPMM Membership + Certification Exam One-year Membership in the Association of International Product Marketing and Management (AIPMM) demonstrates your commitment to your career. Includes two opportunities to take the Certified Digital Product Manager™.
choose your learning style:
Our virtual live online training allows you to learn from an expert instructor and work with other students on a team project to apply what you’re learning. Learn with other students from an expert instructor, all from the convenience of your home or office.
  • Get your questions answered and your specific needs addressed in our small class virtual environment
  • Learn from each other with team exercises and in-class dialogue
  • Work on a team project to connect techniques and get the big picture
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    Download Syllabus

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    Self-Study
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    Study at your own pace
    Price
    $1,495.00
    October 16, 2023
    Live Online
    Ken Kranseler | Principal Consultant and Trainer
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    Get to Know Your Instructor
    Course Schedule
    M-W: Mon. Oct 16 - Wed. Oct 25 | 4:00 pm - 8:30 pm ET
    Part-time, Monday - Wednesday
    Price
    $3,795.00
    November 28, 2023
    Live Online
    Joe Ghali | Principal Consultant and Trainer
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    Get to Know Your Instructor
    Course Schedule
    T-TH: Tue. Nov 28 - Thur. Dec 7 | 1:00 pm - 5:30 pm ET
    Part-time, Tuesday - Thursday
    Price
    $3,795.00

    Choose Your Learning Style

    No other company provides such a comprehensive online learning solution to ensure student success. Using advanced virtual tools, learn with other students from an expert instructor, and collaborate as teams on a project to apply what you’re learning.

    • Digital Product Management Training: Live Online

      Participate in small groups online, led by an expert instructor for a total of 25 hours of instruction, exercises, and team project collaboration. You will learn how to identify customer needs, experiment to confirm your hypotheses, satisfy customer needs rapidly, and scale your product to satisfy demand.

      • Enjoy deep learning through small classes led by experts in the field
      • Engage together through class discussion and team exercises
      • Use the latest in digital collaboration tools
    • Certified Digital Product Manager™ – Study Materials and Practice Exam

      After completing the live online course, you will have access to additional materials to review what you have learned and study for the Certified Digital Product Manager™ exam.

      • Comprehensive study guide to help you review key concepts
      • Practice exam tests your knowledge, and helps you apply concepts just as the real exam does
    • AIPMM Membership + Certification Exam

      Membership with the Association of International Product Marketing and Management (AIPMM) demonstrates your commitment to your career

      • Includes two opportunities to take the Certified Digital Product Manager™ online exam
      • One year AIPMM Basic Membership (usually $125/year)
      • Eligible for all other AIPMM certification exams (at additional price)
      • Access to AIPMM resource library
      • Join the private AIPMM LinkedIn group to network with other PM professionals
      • Personal resume review and career advice

    What Our Students Say

    4.8 337 Reviews
    • “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.”
      Russell Andrade
      Principal Product Manager, Informatica
    • “Digital Product Management is here to stay. There are very little training and resources for digital product managers. This training was a wonderful foundation to help grow our digital development.”
      Brandon Maciej
      VP Portfolio Management, Optum
    • “I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.”
      Conor Cassidy
      VP Treasury Product Manager, Bank of America
    • “Digital Product Management is a great course to better understand the digital realm and how product management can bring about solutions in a constantly evolving space.”
      Ashley Breitnauer
      Product Owner, VF Corporation
    • “This course helped breathe new life into my Product Management Practice. I can apply many of the ideas and concepts immediately in my day to day work. The instructors clearly have real world experience and it showed. Also, great to share war stories and best practices with the other participants.”
      Russell Andrade
      Principal Product Manager, Informatica

    Why companies choose Private Custom Training for their Digital Product teams

    We can tailor our Digital Product Management course to meet your team’s unique needs with private custom training, delivered live online or in-person.

    • Level-set team members with varying digital backgrounds and experiences
    • Establish a consistent process and document set
    • Clarify roles and responsibilities
    • Get teams speaking the same language
    • Align iterative customer-led methodologies with Product Management
    • Inject best practices for Digital Product Management
    • Get executive buy-in and empower Product Management teams to become more outcome-driven
    Let’s Work Together

    What You Will Learn

    Based on real-world practice and success, the Digital Product Management course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world.

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    Course Goals
    • Learn to effectively manage any digital product at any stage in the Product Lifecycle
    • Gain the core skills and learn the corresponding concepts to become an outcome-driven Digital Product Manager for the rest of your career
    • Obtain a deep understanding of the digital product landscape and how industry leaders iterate to deliver products at scale faster
    • Be prepared to take and pass the Certified Digital Product Manager™ exam from AIPMM
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    Topics Overview
    • How to empower your digital team by understanding the roles of User-Experience, Data Teams, and Digital Product Managers
    • How to become outcome-driven by measuring Key Performance Indicators, and establishing Objectives and Key Results
    • How to drive the digital product development journey using Product-Market Fit, Design Thinking, Product Validation, and Delivering at Scale techniques
    • Strategies and skills to become a true digital product leader
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    Review and Exam Preparation
    • Quizzes following each topic to reinforce learning
    • Exercises to solidify skills plus team collaboration-projects to prepare you for real-word Digital Product Management.
    • Certification study guide
    • Certified Digital Product Manager practice exam to ensure you are ready to take and pass the actual exam

    Course Curriculum

    This course includes 10 modules that cover Digital Product Management topics and techniques over the course of the full Product Lifecycle.

    Download Syllabus

    Modules

    • Introduction to Digital Product Management
    • Pricing For Profitability
    • Digital Culture
    • The Agile PM
    • Becoming Data-Informed
    • Optimizing Product-Led Growth (PLG)
    • Finding & Validating Problems
    • Experimenting and Optimizing
    • Seeking Solutions
    • Scaling Up

    Key Topics & Tools

    • Business Outcomes & Metrics, OKRs
    • Lean Canvas, Value Metrics
    • SaaS Economics & Pirate Metrics
    • Onboarding & Gamification
    • User Engagement Metrics & Analytics
    • Continuous Discovery & Iteration
    • Value Prop Canvas, Jobs-To-Be-Done
    • Product Ops & Governance
    • Design Thinking & ‘Pretotyping’
    • Story Maps & Agile Roadmaps
    • Subscription Pricing Models, Pricing Levers, Freemium & variants

    Frequently Asked Questions

    Still have questions? See what questions our prospective and current students ask most often, and find answers to your questions quickly.