Optimal Product Management

Experience the complete product lifecycle and learn all the core skills required to build and manage products that drive business success. The Optimal Product Management course is ideal for new and experienced product managers who seek to build products that users want to use and buyers want to buy.
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This comprehensive, instructor-led product management training course equips product professionals with the strategic skills and hands-on techniques required to build products that delight your customers/users and achieve desired business metrics (revenue, usage, etc.). Completely revised in 2023 this latest update to our most popular course covers product management from start to finish, empowering PMs and their managers to successfully lead products through their full lifecycle.  

  • Establish business and product goals
  • Build Products that customers want to buy/use
  • Includes everything necessary to become a Certified Product Manager through the AIPMM.

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    Study at your own pace
    November 6, 2023
    Live Online
    Todd Blaquiere | Principal Consultant and Trainer
    14 seats open.
    Course Schedule
    M-W: Mon. Nov 6 - Wed. Nov 15 | 11:00 am - 3:30 pm ET
    Part-time, Monday - Wednesday
    November 28,2023
    | Raleigh, NC
    Todd Blaquiere | Principal Consultant and Trainer
    18 seats open.
    Course Schedule
    T-TH: Tue. Nov 28 - Thur. Nov 30 | 8:00 am - 5:00 pm ET
    Full-time, Tuesday - Thursday
    December 5, 2023
    | San Jose, CA
    Roger Snyder | Principal Consultant and Trainer
    18 seats open.
    Course Schedule
    T-TH: Tue. Dec 5 - Thur. Dec 7 | 11:00 am - 8:00 pm ET
    Full-time, Tuesday - Thursday
    December 11, 2023
    Live Online
    Ryan Cantwell | Principal Consultant and Trainer
    18 seats open.
    Course Schedule
    M-W: Mon. Dec 11 - Wed. Dec 20 | 11:00 am - 3:30 pm ET
    Part-time, Monday - Wednesday
    December 12, 2023
    | Milwaukee, WI
    Joe Ghali | Principal Consultant and Trainer
    15 seats open.
    Course Schedule
    T-TH: Tue. Dec 12 - Thur. Dec 14 | 9:00 am - 6:00 pm ET
    Full-time, Tuesday - Thursday

    What Our Students Say

    4.8 337 Reviews
    • “Fantastic course, and fantastic instructors @ 280 Group. If you work in PM or PMM and often get lost in agile/scrum or waterfall discussion with development, loosing focus on the customers and the market need – this is the course for you. Get a holistic understanding of the whole product lifecycle, and how to be successful in each phase!”
      Frank Tommy Brotke
      Product Marketing Manager, LINK Mobility Group
    • “The syllabus is extremely well designed. It helps keep track of what you’ll learn but also what you’ve learned so far. All exercises were relevant to the course. Tom and Ken are FANTASTIC, massive congratulations to both. You can tell how much experience they have and how passionate they are about the PM role and teaching about it.”
      Juan Nader
      Senior VFX Applications Engineer, Vicon Motion Systems
    • “The collaboration efforts with other students and especially the instructors created a great foundation for the learnings. I work a lot with scrum teams and the roles between a PM and Project Manager tend to get very muddled. It was good to see where the lines are and how they are different roles that should have different approaches.”
      Hinna Scully
      Product Manager, Optum
    • “Fantastic course. Strengths are both in the practical experience and expertise of the instructor and interactive nature of the course. Having peers to discuss challenges was also fantastic.”
      Ruben Sun
      Senior Interaction Designer, Fjord
    • “After teaching, writing for, interviewing and interacting with thousands of Product Managers, I couldn’t agree more with Brian that successful ones have a set of key interpersonal skills. As a Product Manager, you can write great requirements and market analyses but unless you garner support from all the various stakeholders your work will at best be academic. The Phenomenal Product Manager helps you be more than just a sufficient PM, but an irreplaceable one.”
      Alyssa Dver

    Why Companies Choose Private Custom Training for their Product Teams

    We can tailor our Optimal Product Management course to meet your team’s unique needs with private custom training, delivered live online or in-person.

    • Level set team members with varying backgrounds and experience
    • Establish a consistent process and document set
    • Clarify roles and responsibilities
    • Get teams speaking the same language
    • Inject best practices for Product Management tuned to your company and market situation
    • Get executive buy-in and empower Product Management teams to become more outcome-driven

    What You Will Learn

    In this course, you’ll learn about every important task and all the core skills required to manage products effectively. The course contains everything you need to get up to speed quickly, master the core Product Management skills, and get certified.

    Course Goals
    • Learn to effectively manage any product at any stage in the Product Lifecycle
    • Gain the core skills and learn the corresponding concepts to be a highly-effective Product Manager for the rest of your career
    • Obtain a deep understanding of how great companies do Product Management
    • Be fully prepared to pass the Certified Product Manager™ exam
    Topics Overview
    • The 280 Group Product Management Blueprint framework covers the full Product Lifecycle
    • Product Management core concepts including key skills, strategies, tactics, and terminology needed to manage any product at any phase of the Product Lifecycle
    • Lean by doing. Class is exercise based and is led by an industry expert
    Review and Exam Preparation Materials
    • Course Materials provide a reference guide to best practices
    • Study Guide helps you remember key concepts and prepare for the certification exam
    • Online practice exam provides different sample questions every time you take it, and gives you a score so you can be confident you are ready for the exam

    Frequently Asked Questions

    Still have questions? See what questions our prospective and current students ask most often, and find answers to your questions quickly.