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Certified Product Manager™ Self-Study Logo

Certified Product Manager Self-Study Course and Exam

$ 1,295.00

Stand out from the crowd by becoming a Certified Product Manager

The Certified Product Manager™ (CPM) Self-Study Course allows you to prepare for the prestigious industry standard Association of International Product Marketing and Management (AIPMM) CPM certification exam. With this purchase you will have everything you need to master the material and prepare for the exam. The AIPMM online certification exam is included, (a $395 value) at no additional charge.

Benefits to Product Managers

  • Accelerate your career with a great promotion or new job
  • Differentiate yourself by proving your domain mastery
  • Study at your own pace and take the test at your convenience from your own computer anywhere in the world
  • Earn the industry-standard prestigious AIPMM certification

Benefits to CEOs, Directors/VPs of Product Management

  • Increase your team’s skill sets and effectiveness
  • Help your employees grow their careers
  • Increase team satisfaction
  • Ensure planning efforts are geared towards profitability and the voice of the customer

Benefits to HR Departments and Professionals

  • Provides employees with a widely-respected credential
  • Training can be taken anywhere, any time
  • Eliminates the cost of bringing a trainer onsite or sending attendees to training
Additional $125 AIPMM Membership required to take exam.
Optional pre-test $99 Q&A session highly recommended.

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Product Description

How do you differentiate yourself in Product Management and demonstrate that you are a professional who truly understands the discipline? Creating a clear competitive edge is critical for your product management career. One of the best ways is to become a Certified Product Manager (CPM). By taking the CPM Self-Study Course and Association of International Product Marketing and Management (AIPMM) certification exam you will gain the necessary knowledge and industry insight needed to demonstrate your proficiency to any organization and your colleagues.

Becoming a CPM demonstrates that you understand both the strategic and the tactical functions of Product Management. AIPMM developed the Product Management Certification program to focus on interdisciplinary best practices that break through industry barriers to set the standard with proven methods and processes. The CPM course will cultivate the core knowledge and skills that apply to any product at any time during any phase of the product lifecycle.

With the AIPMM Certified Product Manager credential you will:

  • Demonstrate a thorough understanding of theoretical and practical Product Management concepts, principles and terminology
  • Ability to evaluate and implement every aspect of Product Management strategy, including new product development through product end-of-life in both start-up companies through Fortune 500 companies.


  • Instant electronic download
  • Four one-day study sessions, study guides, and practice Certified Product Manager exam questions
  • Ten narrated presentations
  • Expert Product Management eBook
  • Optimal Product Process eBook
  • AIPMM Product Management certification online exam ($395 value)
  • Best practices white papers, samples and free template collection
  • Take the test at the 280 Group offices in San Jose, California or at your own computer
  • Second opportunity to take the certification exam if you don’t pass the first time

Additional information

  • It is highly recommended that along with the self-study course you purchase a 30-minute pre-exam consultation with one of our seasoned Senior Consultants and Trainers for an additional fee of $99. This will increase your chances of a successful examination, reduce anxiety and give you the opportunity to ask questions on the material.
  • Fees may be tax deductible – check with your tax professional. All expenses of continuing education taken to maintain and improve professional skills are tax deductible according to U.S. Treasury Regulation 1.162-5.

What’s Included

Comprehensive self-study course includes everything you need

  • Instant download to start studying immediately
  • Four one day study sessions
  • Ten self-paced presentations with narrated 260 slide presentation
  • Two opportunities to pass the AIPMM exam within one year of purchase ($395 value)
  • Glossary of terms used in the exam
  • Expert Product Management eBook
  • Optimal Product Process eBook
  • Product management best practices white papers, free template collection and sample documents

Review and practice as much as you need to ensure mastery of the material

  • Four study guides to follow along with the training presentations and take notes
  • Unlimited practice exams to review your score and see the correct answers
  • Review the sample essay, multiple choice and true/false questions that will appear on the final exam


Examples of what’s included with this Self-Study Course



The Certified Product Manager self-study course by the 280 Group is a thorough and concise review course that will help anyone preparing for the AIPMM Certified Product Manager exam.

– Therese Padilla, Founder & President AIPMM (Association of International Product Marketing & Management), www.aipmm.com

The Certified Product Manager Self-study course is an easy and comprehensive way to prepare for the AIPMM industry-standard CPM exam. While the exams ultimately prove your product management competency, the Self-study course makes sure you are ready to shine.

The CPM Self-study course is an excellent way to prepare for becoming a Certified Product Manager through the Association of International Product Marketing and Management (AIPMM)

– Mike Freier, President, Silicon Valley Product Management Association

Thanks again for a wonderful workshop. I am really pleased with the CPM certification. It’s fantastic to have an official third party validation of my skill set in product management that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!

– Michael Jouaneh, MBA, CPM

The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long-needed bar to measure competence in this field!

– Linda Merrick, CPM -P5Group

The Certification is like an insurance policy for both company and PM. It takes away a lot of the risk in hiring for such a critical position.

– Alyssa Dver, CPM and author of the book “Software Product Management Essentials: a hands-on guide for small and midsize businesses” and writer for BusinessWeek Magazine

Establishing a common measurement of Product Managers’ ability is an important step toward greater recognition of this critical role’s importance across industries. I applaud the AIPMM for leading the way.

– Mara Krieps, CPM – Product Management Consortium

There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.

– Holly Hansen, CPM

The certification is a rite of passage… it certainly helps to confirm one’s own abilities as a product manager.

– Linda Underwood CPM

Self-Study FAQ

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What are the system requirements for the self-study courses?

The self-study courses will run on any PC or Macintosh. Unfortunately Apple does not support Flash on the iPad, so you cannot use that tablet to view the course.

How do I sign up for the exam once I have completed the course?

When you purchase a Certified Product Manager Self-Study Course and Exam, Certified Product Marketing Manager Self-Study Course and Exam or Agile Certified Product Manager Self-Study Course and Exam course from the 280 Group, we generate your application for certification and send it to AIPMM. They will send you instructions on how to set up your appointment and identity verifications via email. You may contact them directly at certification@aipmm.com if you have any questions. Be sure to reference your 280 Group order number for faster service.

Where can I take the exam?

You may take the exam wherever it is convenient for you. It is recommended to complete the exam in a quiet location where you will have good internet connectivity and not have interruptions.

How long is the exam?

Both the Certified Product Manager Exam and Certified Product Marketing Manager Exam have 120 questions. You are required to have a score of 74% or higher to receive your certification, and each take about 2 hours to complete. The Agile Certified Product Manager Exam has 60 questions and you must have a score of 85% or higher to pass and receive your certification. The Agile exam is one hour.

Are there any essay questions on the exams?

The Agile Certified Product Manager Exam has no essay questions in the exam. The Certified Product Manager Exam and Certified Product Marketing Manager Exam both have short essay questions that require a few paragraphs to answer. The exams are provided in English, and it is recommended that non-native speakers review their answers to achieve the best possible points.

Can the self-study course and exam be transferred to another person at the same company if it hasn’t been used yet?

No. The course and exam are licensed to a specific user and may not be transferred to anyone else.

Can I share the self-study course with others?

No. The course is a single user license and may not be shared with others or distributed. Doing so violates US and International copyright laws and invalidates your certification.

Can I take the exam without taking an in-person course or purchasing a Self-Study Course?

No. You must choose a training option of either taking the self-study course or one of the in-person intensive prep courses.

How do I take the exam?

You either sign up for the one day intensive prep course and exam in-person or you purchase the self-study course and take the exam online. Contact certification@aipmm.com or call (877) 275-5500 two weeks before your desired exam date.

Do I have to be an AIPMM member to take the exam?

Yes. You must be a current AIPMM member ($125 annual fee) in order to take the test. For your convenience, the membership is populated automatically in your cart when you purchase a certification prep-course, and is also available on AIPMM’s website.

What is the recommended course of study for the Certified Product Manager (CPM) exam?

Less than three years of Product Management experience:

and one of the following options:

More than three years of Product Management experience. One of the following:

Note: you may wish to take the Optimal Product Management and Product Marketing Training Course in order to brush up on your knowledge and/or recent developments and best practices.

What is the recommended course of study for the Agile Certified Product Manager (ACPM) exam?


How far in advance should I schedule my exam?

At least two weeks prior to your preferred exam date.

How do I schedule the online exam?

Email certification@aipmm.com at least two weeks prior to your preferred date.

How well recognized is the certification?

The AIPMM certifications are very well recognized and highly regarded around the world. They are the only vendor and methodology neutral certifications available and thus show that you truly understand the discipline of product management and not just one company’s particular methodology.

How does the AIPMM certification compare with others out there?

The AIPMM certification is much more rigorous than the other certifications, and is not tied to any one vendor’s methodology or way of doing things. As such it is a more valuable credential. The AIPMM test is not easy—it is designed to show that you have truly mastered the concepts of Product Management. In contrast, other certifications tend to be short and easy (multiple choice and true/false only) exams that are taken right after attending the classes. The exams are designed to show that you know how that particular company views how to perform the profession of product management.

How many people have earned the certifications?

Several thousand people worldwide have earned this prestigious credential. AIPMM was formed in 1998, and every day somewhere in the world, at least two product managers earn their AIPMM certification.

How long does the self-study course take to go through?

The Agile Certified Product Manager Self-Study Course and Exam has nine modules, and can be completed by doing three modules at a time over the course of three days. Most students will take two to three hours per day to complete and review the modules.

What is the difference between the self-study and in-person courses?

Both courses thoroughly prepare you for the exam and cover the same material. The in-person course gives you the ability to ask questions directly to the instructor, and also includes information on strategies when answering the exam questions. The self-study materials can be reviewed as many times as you like, include practice exams, give you as much time as you want to study (up to one year) and can include an optional Q&A session (for $99) with one of the 280 Group trainers.

What is the difference between the different certifications that the 280 Group offers?

The Certified Product Manager® (CPM) credential from the Association of International Product Marketing and Management (AIPMM) is a worldwide standard. Earning it shows that you understand both the basic and the high-level strategic functions of Product Management. The Agile Certified Product Manager® (ACPM) credential from AIPMM shows that you understand the different types of Agile development methodologies and have a good grasp of how to apply them effectively at both a strategic and tactical level.

What are the benefits of certification Product Managers?

  • Advance your Product Management career
  • Get a great new job or promotion
  • Open up new opportunities in growing market
  • Increase your salary dramatically over your entire career
  • Differentiate yourself from others
  • Prove your domain mastery
  • Study at your own pace (CPM Self-Study Course)
  • Take the test at your convenience from your own computer anywhere in the world

What are the benefits of certification for directors/VPs/executives?

  • Increase team skill sets and effectiveness
  • Help your employees grow their careers
  • Increase team satisfaction
  • Ensure planning efforts are geared towards profitability and the voice of the customer

What are the benefits of certification for Human Resources departments & professionals?

  • Provides employees with widely-respected credentials
  • Students can study anywhere and at any time
  • Eliminate the need to develop your own in-house training program
  • Eliminate the cost of bringing a trainer onsite or sending attendees to training (Self-Study Course)

Terms and Conditions

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We provide screen shots and other information so that you know what to expect when you purchase our products. Please make sure that you thoroughly review these before deciding to make a purchase. If you have made a purchase in error or are not satisfied, we offer a 10-day money back guarantee on our toolkits, PM Office and Self-Study courses.

Note for certification self-study courses only: No refunds will be issued after the exam has been scheduled through AIPMM regardless of the amount of time that has transpired. Additionally, if we provide you with a refund you will not be eligible to take any AIPMM or 280 Group certifications at any time in the future as we have no way of verifying whether you have studied the materials for which you received a refund.

30 Minute Consultation

The 30 minute consultation is limited to 30 minutes per customer, regardless of how many toolkits are purchased.

Single User License

All products are governed by a single user license and may only be used by one person. If others wish to use it, they will need to purchase their own copies. Multiple user and site licenses are available—please contact us for details.