Based on best practices from running dozens of beta programs, this toolkit includes templates, practical information and tips about how to plan and run a more effective customer beta program with less effort.
An effective beta program can provide you with valuable information, such as whether your product is truly ready to ship, what features should be in the follow-on release and how satisfied customers will or won’t be with the product. If done right, it can also set you up for critical launch and marketing deliverables such as success stories, customer quotes and references for the press.
Included is a narrated presentation covering all of the critical topics such as setting goals, what works most effectively, how to plan a beta program, what to expect from customers and how to get customers to be more active in helping your company do the final testing on your product. You will get templates and samples that can be quickly customized to get your beta program up and running fast. A white paper describes best practices and tips.
Beta Program Toolkit—save time and avoid mistakes
You could spend hours learning how to run an effective beta program and creating your own set of templates. Or you can buy the Beta Program Toolkit and have the knowledge, training, templates and samples you need to run a successful program.
Learn best practices to avoid making costly mistakes. Narrated presentation covers all of the critical elements you need to be aware of, including:
- Setting goals
- Writing a beta plan and getting sign-off
- Who should manage the program
- Ideal length of program
- Recruiting participants
- Selection of candidates
- Factors in response rates
- Expected participation levels
- Customer agreements
- Ongoing communication with participants
- Communicating internally
- Conducting exit surveys
- Writing the final report
- Following up after the beta
Also included is a beta program best practices white paper to supplement the seminar and a beta program timeline to show you what needs to happen when.